Exploring Millennial’s Perceptions towards Luxury Fashion Wearable Technology

Purpose – This study aims to examine the relationship between key value propositions of luxury fashion smartwatches, consumer attitudes and their purchase intentions, and to explore Millennial consumers’ overall perceptions of using these wearable technologies. Design/methodology/approach – The research adopts a mixed methods approach. Quantitative enquiry consisting of 312 respondents was followed by two qualitative focus groups in order to provide a more comprehensive understanding of the issue. Findings – The findings indicate that functional, individual and social factors influence Millennial consumers’ adoption intention of luxury fashion smartwatches. Empirical results reveal that perceived hedonism and usefulness are the most important factors that motivate adoption intentions, followed by subjective norm and perceived conspicuousness, indicating that luxury smartwatches are perceived as both a technological device and luxury fashion accessory. Originality/value – Given extant research on luxury fashion smartwatches is limited, this study contributes to this unique research stream by exploring Millennial’s perceptions towards using these new generation smartwatches. This research develops a theoretical framework building on technology adoption model 2 (Venkatesh and Davis, 2000), theory of reasoned action (Ajzen and Fishbein, 1975) and luxury perception models (Wiedmann et al., 2007)

Consumers’ intentions towards sustainability: A Spanish fast-fashion perspective

This paper examines consumer intentions towards sustainable fashion in the Spanish fashion industry. It explores consumer knowledge, attitudes, and behavioral response to sustainable fashion. The research was conducted using a mixed-method strategy. The quantitative questionnaire examines consumer attitudes towards sustainable fashion, underpinned by the Theory of Planned Behavior. This was supported by a qualitative enquiry using semi-structured interviews to explore consumer knowledge of and attitudes towards sustainable fashion in Spain. Consumer familiarity with sustainable fashion was found to be high and broad in definition scope. Social aspects of sustainability were predominant tangents. A disjuncture between company’s sustainable communication and consumer perception was apparent as well as attitudes and actual purchase intentions towards sustainable fashion. Opportunities to foster further sustainable fashion business practices and communication were identified. The findings highlight that fashion retailers should clearly communicate the meaning of sustainability and their proactive response to sustainability. The development of effective communication strategies that clearly highlights retailer’s compliance with and efforts to becoming more sustainable is a prerequisite arising from the study. This study contributes to burgeoning research on sustainable fashion within mainstream marketing and management literature. By contextualizing it to the Spanish market, it provides a novel counter-point consumer perspective on attitudes and intentions towards sustainable fashion

Elderly People With Drug-Related Problems Identified in the Emergency Department : Impact of Therapeutic Complexity on Consultations to the Health System

Different scales have been validated to assess the medication regimen complexity. However, the effect of this complexity on the risk of health care center consultations in patients with drug-related problems is unknown. This study's objective is to evaluate the association between the Medication Regimen Complexity Index (MCRI) and the number of drugs prescribed and new consultations to the health care system in patients who visit an emergency service due to drug-related problems. This is a retrospective observational study. We included patients >65 years who attended in an emergency service for drug-related problems. To identify variables associated with health care center reconsultation, a multivariate analysis was performed, including demographic and comorbidity variables, number of drugs prescribed, and MCRI value. Two hundred and one patients were included. A significant association was found between the prescription of more than five drugs (odds ratio [OR] = 2.50, 95% confidence interval [CI] = [1.08, 5.79]), an MCRI > 20 (2.98 [1.46-6.09]), and an increase in the number of drugs prescribed (2.87 [1.57-5.21]) and its MCRI (2.06 [1.13-3.77]) at discharge and a new visit to the emergency department. An association was found between the prescription of more than five drugs, an MCRI > 20, an increase in the number of drugs, and in MCRI value at discharge and a new visit to any other health care center. The number of prescribed drugs and the medication complexity of patients who visit the emergency department for drug-related problems was associated with an increase in the number of revisits to the emergency department and to other health care centers

Tratamiento psicológico en el trastorno de somatización : eficacia y propuestas de intervención

This review analyze randomized controlled studies carried out both in somatization disorder and in undifferentiated somatoform disorder patients that had been treated using two kind of interventions: 1. A consultation letter referred by a mental health specialist to the patient's family doctor and 2. Using cognitive-behaviour therapy. In these studies some variables such as the setting, the content, the number of sessions, the outcome, the foUow-up, etc. has been assessed. We summarize the main conclusions on psychological interventions developed up to the moment in these patients and we propose new stepped cognitive-behavioural therapies to implement in the future in somatization disorder patients.Este trabajo de revisión analiza los estudios controlados randomizados realizados tanto en pacientes con trastorno de somatización como en pacientes con trastorno somatomorfo indiferenciado que han sido tratados mediante dos tipos de intervenciones: 1. Mediante la remisión de una carta de interconsulta por parte de un especialista de salud mental a atención primaria y 2. mediante terapia cognitivo-conductual. En estos estudios se analizan variables como el entorno, el contenido de la terapia, el formato, el número de sesiones, las variables de resultado, el tiempo de seguimiento, etc. Se resumen las principales conclusiones de las intervenciones psicológicas realizadas hasta el momento en estos pacientes y se realizan propuestas para nuevos terapias cognitivo- conductuales en escalado a realizar en el futuro en pacientes con trastorno de somatización

The Adoption of Digital fashion as an End-product: A Systematic Literature Review of Research Foci and Future Research Agenda

With the advancement of 3D design software, “digital fashion” has evolved from a retail and design tool for physical fashion to a virtual-only end-product sold to consumers in wholly digital form. As many brands are now developing digital fashion end products as a new revenue stream, given its potential to reduce some levels of overconsumption of physical clothing, it warrants academic attention. However, the literature has predominantly defined digital fashion as a tool rather than an end-product, resulting in an incomplete definition of digital fashion. This hinders scholars’ ability to fully comprehend and explore this emerging product category. This article aims to synthesize the current marketing/management literature on digital fashion and investigate the theories, context, characteristics, and methodology of digital fashion as an end-product. This study contributes to the literature by providing a comprehensive industry-accepted definition of digital fashion within a conceptual framework, categorizing six different types of digital fashion end-products, and establishing a future research agenda that will lead to new research streams