El papel de las aerolíneas en la promoción del turismo Halal

Moslim consumers are one of the rapidly rising market segments. Tourism staff should pay attention to Moslim needs. From there, the halal tourism model is increasingly echoed. The study finds that the role of airlines in promoting halal tourism consists of several things. This includes fulfilling Moslem-friendly airport facilities, providing Moslem-friendly airlines, equipping airlines with halal meals, achieving world halal tourism, putting halal tourism logos, increasing the digital service of Moslem-friendly airlines, and advertising in media. Although several previous papers have provided knowledge about airlines in halal tourism at a glance, there is a scarcity of research that has ever examined airlines as promotional vehicles in halal tourism as the main topic—the majority of research is limited to discuss airlines studies generally viewed from a halal tourism perspective.Los consumidores musulmanes son uno de los segmentos de mercado en rápido crecimiento. El personal de turismo debe prestar atención a las necesidades de los musulmanes. A partir de ahí, el modelo de turismo halal cada vez tiene más eco. Esto incluye cumplir con las instalaciones aeroportuarias amigables con los musulmanes, proporcionar aerolíneas amigables con los musulmanes, equipar a las aerolíneas con comidas halal, lograr el turismo halal mundial, colocar logotipos de turismo halal, aumentar el servicio digital de las aerolíneas amigables con los musulmanes y publicidad en los medios. Aunque varios artículos anteriores han brindado conocimiento sobre las aerolíneas en el turismo halal de un vistazo, existe una escasez de investigaciones que hayan examinado las aerolíneas como vehículos promocionales en el turismo halal como tema principal; la mayoría de las investigaciones se limitan a analizar los estudios de las aerolíneas generalmente vistos desde la perspectiva del turismo halal

Music as Propaganda for Humanitarian Diplomacy: Semiotic Analysis of Ferdinand de Saussure in The Song We Are The World

In this paper, the author will examine one of the songs with the most phenomenal theme of humanity, entitled We Are The World. In the making, this song was created as a charity song initiated by the USA for Africa which aims to raise funds for the prevention of hunger in the African region, precisely in Ethiopia. This is because Ethiopia is experiencing political instability and drought from 1984-1985. In this study, the author uses Ferdinand de Saussure's semiotic analysis to see the message of meaning contained in each of the lyrics. For the research methodology, the author uses a qualitative method to review this paper. Then the author also uses the concept of humanity as the basis of the research argument, the concept of love by Mahatma Gandhi and M. Said Ramadhan Al Buthi in their interpretation of Ali Imron verse 14 and uses propaganda theory to see the role of this song implies the value of humanity. Sources of data were obtained through literature review from Scopus and Google Scholar journal documents with the NVivo 12 Plus application as a lyric analysis tool. The findings resulting from this study are that with the song, moral and humanitarian messages can be conveyed well to the public by upholding universal ethical values towards humanity. It is proven that the song We Are The World always gets more enthusiasm in the community by always being commemorated on the date of its creation, and from the recording royalties it is allocated for charity activities. It is believed by the author as a parameter for the success of the song We Are The World to get more sympathy and become a symbolic song for human things