Competitive intelligence for private higher education : a case study of new established college (TOC, Abstract, chapter 1 and Reference only)

The increasing number of higher education institution (HEI) approved by Ministry of Education is the evidence that shows the nation is in towards as an education hub in Asian region. This move attracts local and international investor to invest in education industry. Either corporate body or current higher institution in public and private do not want to miss out taking advantage out of these opportunities. The objective of this study is to investigate the ’X’ Key Intelligence Topics and polish competitive image of the research site. The result from this study contributes to the establishment of Competitive Intelligence model that can be adapted to the institution in finding the right strategies for executing execution. (ABSTRACT BY AUTHOR) Peningkatan kelulusan penubuhan institusi pengajian tinggi oleh Kementerian Pendidikan Malaysia adalah bukti menunjukkan bahawa Negara sedang menuju ke arah hub pendidikan di rantau Asia.Tindakan ini menarik pelabur dari dalam dan luar Negara untuk melabur di dalam industry pendidikan samada dari badan korporat atau institusi pengajian tinggi awam dan swasta yang sedia ada. Objektif kertas ini adalah bagi mengkaji Kunci ‘X’ Topik Perisikan dan menggilap imej persaingan bagi tapak kajian. Penemuan kepada kajian ini menyumbang kepada penubuhan model perisikan daya saing yang boleh diguna pakai oleh institusi untuk merancang strategi perlaksanaan yang berkesan.(ABSTRACT BY AUTHOR

An academic perspective of assessment questions bank

There are several electronic assessment systems being used in institutions of higher education (HE), especially in Open and Distance Learning (ODL) institutions. Some of these institutions built their assessment system into their institution’s Virtual Learning Environments (VLE). Most of these assessment systems are for general purposes where assessment questions are in the form of simple multiple choice question (MCQ) or short-answer questions. In practice, these types of assessment questions do not match many of the current learning requirements and learning outcomes. The concept of an assessment question bank that can be used by academics to share assessment content within or across an institution is not new, but the advancement of technology and technical developments now have made such a repository realizable than ever before. A question bank is now a specialized repository that can be accessed via a web interface for platform independence. The use of technology in developing the question bank provides much relief for the chores associated with preparing assessments, which in turn enhances the quality of the questions and improves the quality of the assessments. This paper presents the experience of Open University Malaysia (OUM) in developing its own Question Bank (QBank). This QBank system is designed to help the Subject Matter Experts (SMEs) who need to develop, classify and store their assessment such as MCQ and essay-type exam questions. This software is integrated with the OUM’s Virtual Learning Environments (myVLE) in order to allow easier and wider access to the SMEs and faculty. (Abstract by author

AN ACADEMIC PERSPECTIVE OF ASSESSMENT QUESTION BANK

There are several electronic assessment systems being used in institutions of higher education (HE), especially in Open and Distance Learning (ODL) institutions. Some of these institutions built their assessment system into their institution’s Virtual Learning Environments (VLE). Most of these assessment systems are for general purposes where assessment questions are in the form of simple multiple choice question (MCQ) or short-answer questions. In practice, these types of assessment questions do not match many of the current learning requirements and learning outcomes. The concept of an assessment question bank that can be used by academics to share assessment content within or across an institution is not new, but the advancement of technology and technical developments now have made such a repository realizable than ever before. A question bank is now a specialized repository that can be accessed via a web interface for platform independence. The use of technology in developing the question bank provides much relief for the chores associated with preparing assessments, which in turn enhances the quality of the questions and improves the quality of the assessments. This paper presents the experience of Open University Malaysia (OUM) in developing its own Question Bank (QBank). This QBank system is designed to help the Subject Matter Experts (SMEs) who need to develop, classify and store their assessment such as MCQ and essay-type exam questions. This software is integrated with the OUM’s Virtual Learning Environments (myVLE) in order to allow easier and wider access to the SMEs and faculty