57 research outputs found
Minden jĂł influencerâŠâ â Avagy hogyan lehet hiteles egy Instagram-mikroinfluencer az ĂŒgynöksĂ©gek Ă©s az influencerek szerint?
Az online szåjrekåm (electronic word-of-mouth, e-WOM) elterjedésének
köszönhetĆen, illetve az olyan közössĂ©gi oldalak megjelenĂ©sĂ©vel, mint az Instagram
kép- és videomegosztó közösségi oldal a mås fogyasztók befolyåsolåsåra képes
véleményvezérek az online térben sokkal nagyobb közönség felett rendelkeznek
befolyĂĄssal. E trendnek köszönhetĆen egyre több cĂ©g lĂĄtja meg az influencerekkel
valĂł egyĂŒttmƱködĂ©sben rejlĆ ĂŒzleti potenciĂĄlt. Az influencer marketing
tĂ©rnyerĂ©sĂ©vel pĂĄrhuzamosan vagy akĂĄr annak köszönhetĆen egyre több online
vĂ©lemĂ©nyvezĂ©r jelent meg (Varga â Panyi, 2017). Ugyanakkor a fogyasztĂłk körĂ©ben
a relatĂve kisebb közönsĂ©get elĂ©rĆ, Ășn. mikroinfluencerek vĂĄlnak egyre nĂ©pszerƱbbĂ©.
Az influencerek szĂĄma Ă©vrĆl-Ă©vre nĆ, tovĂĄbbĂĄ egyre több szponzorĂĄlt tartalom
jelenik meg az influencerek åltal létrehozott tartalmakban, amelyek
következmĂ©nyekĂ©nt megjelenik a tĂșltelĂtĆdĂ©s veszĂ©lye, aminek eredmĂ©nyekĂ©ppen
a fogyasztĂłk bizalma is meginoghat. KĂ©rdĂ©s, hogy az ĂŒgynöksĂ©gek Ă©s maguk
az influencerek ezt hogyan próbåljåk kivédeni. Kutatåsunk célja ennek okån az volt,
hogy feltĂĄrjuk azokat az okokat Ă©s tĂ©nyezĆket, amelyek hitelessĂ© teszik az influencert
az ĂŒgynöksĂ©gek Ă©s az influencerek szerint. A kĂ©rdĂ©s megvĂĄlaszolĂĄsĂĄhoz
mĂ©lyinterjĂșkat kĂ©szĂtettĂŒnk, amelyek alapjĂĄn elmondhatĂł, hogy jelentĆs sĂșllyal bĂr
az a tĂ©ny, hogy maga a követĆ szemĂ©ben a vĂ©lemĂ©nyvezĂ©r mennyire vonzĂł szemĂ©lyisĂ©g. MeghatĂĄrozĂł tĂ©nyezĆ a hitelessĂ©g szempontjĂĄbĂłl a lĂ©trehozott tartalmak relevanciĂĄja, a megosztott tartalmak minĆsĂ©ge Ă©s a szponzorĂĄlt tartalmak
egyensĂșlya is
Zeonex microstructured polymer optical fiber: fabrication friendly fibers for high temperature and humidity insensitive Bragg grating sensing
Single mode step-index polymer optical fiber for humidity insensitive high temperature fiber Bragg grating sensors
Simultaneous measurement of temperature and humidity with microstructured polymer optical fiber Bragg gratings
Fabrication and characterization of polycarbonate microstructured polymer optical fibers for high-temperature-resistant fiber Bragg grating strain sensors
Resilience of social-ecological systems: drastic seasonal change is associated with economic but not social flexibility among fishers in the Brazilian Pantanal
In attempting to predict the impact of major ecological or climatic change on livelihoods, insights can be gained by looking at communities who experience extreme seasonal or annual variation. Here, we compare the ecology, economy, and social network of a community of traditional fishers in the Brazilian Pantanal between the dry season and the flood season in which their wetland ecosystem is transformed. Using data derived from satellite imaging we show that during the flood season of 2019 the total amount of open water accessible to fishers more than doubled and led to drastic qualitative changes. We show that although fishers adapted to this extreme seasonality by changing where, how, and what they fish between seasons, the structure of the social network in our study community did not differ. We argue that strong networks are especially important in social-ecological systems with extreme seasonal changes. More generally, we suggest that case studies of seasonal adaptation such as ours can contribute to a broader understanding of how communities may be able to successfully adapt to novel social-ecological changes
Production and Characterization of Polycarbonate Microstructured Polymer Optical Fiber Bragg Grating Sensor
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