Synergy and strategy in e-business

This article explores the theme of synergy in relation to business strategy, with specific reference to e-business. After exploring the extent to which e-business strategy needs to be integrated with corporate and functional area strategies, the article continues the theme of synergy by viewing the extent of integration between the functions of multiple channels. Another dimension of synergy arises in the context of the supply chain. Issues such as alliances, and disintermediation and re-intermediation contribute to the debate concerning synergy between companies. The central role of alliances in e-business is such that businesses need to consider the concept of the virtual organisation, and the implications of strategy formulation and delivery not only within an organisation, but also across the alliances that make the virtual organisation. The article is interspersed with short case vignettes that elucidate some of the challenges for strategy and synergy

Idea sets: conceptualizing and measuring a new unit of analysis in entrepreneurship research

Idea sets—the complete stock of entrepreneurial ideas an individual has accessible within his or her memory at any given time—are proposed as a new unit of analysis through which the antecedents, processes, and outcomes of entrepreneurial opportunity recognition may be more fully understood. A number of dimensions are identified along which one person’s idea set may be compared with that of another person. These comprise the novelty, volume, content, stage of development, strategic value logic, and composite knowledge configuration of ideas within the idea set. The idea set construct and the methods advocated for its empirical operationalization provide a differentiated, comprehensive approach to investigating entrepreneurial opportunities. They also help to overcome sample selection and survival biases characterizing empirical research in this domain. A questionnaire-based idea set instrument, designed and tested in the corporate context, demonstrates good evidence of content, convergent and divergent validities