Green Cork. Um caso de responsabilidade social e sustentabilidade

Neste caso de estudo apresentam-se as acções de Responsabilidade Social e Sustentabilidade das organizações envolvidas no Programa GREEN CORK, assim como alguns aspectos relacionados com marketing verde. O GREEN CORK é um Programa de Reciclagem de rolhas de cortiça que permite o financiamento de parte do Programa “CRIAR BOSQUES, CONSERVAR A BIODIVERSIDADE”, que utilizará exclusivamente árvores que constituem a nossa floresta autóctone. “ROLHAS POR QUERCUS” é a mensagem do Programa GREEN CORK.This case study presents actions of Sustainability and Social Responsibility of the organizations invo lved in the program GREEN CORK, as well as some aspects related with green marketing. GREEN CORK is a Recycling Program of cork that allows the funding o f part of the program "CREATE FOREST, CONSERVE BIODIVERSITY”, which will use only native trees. "C ORK FOR QUERCUS" is the message of the Programme GREEN CORK

Perspectives of the Internal Public in a Cultural Event: the Case of Noc Noc, Guimarães - Portugal

Given the significant impact that cultural events may have in local communities and the inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an inside perspective might bring significant returns to the organization of such an event. This paper considers the three editions (2011, 2012 and 2013) of a cultural event – Noc Noc – organized by a local association in the city of Guimarães, Portugal. Its format is based in analogous events, as Noc Noc intends to convert everyday spaces (homes, commercial outlets and a number of other buildings) into cultural spaces, processed and transformed by artists, hosts and audiences. By interviewing a sample of people (20) who have hosted this cultural event, sometimes doubling as artists, and by experiencing the three editions of the event, this paper illustrates how the internal public understands this particular cultural event, analyzing specifically their motivations, ways of acting and participating, as well as their relationship with the public, with the organization of the event and with art in general. Results support that artists and hosts motivations must be identified in a timely and appropriate moment, as well as their views of this particular cultural event, in order to keep them participating, since low budget cultural events such as this one may have a key role in small scale cities

The Context Influence in Volunteers Motivations

Volunteers working in different areas or different NPO (Non-profit Organisations) are significantly different according to several variables, namely in terms of motivation, satisfaction and permanence. Thus, the main goal of this research is to understand volunteers’ motivations and the influence of the context on it. Additionally, demographic variables might have an important impact on volunteers’ activities, be an important predictor of volunteering and, at the same time, influence their time commitment. In this paper we present data from twelve different NPO - 10 hospitals and 2 food banks. The model of data collection was a survey conducted by self-administered questionnaire. The results showed significant differences between the volunteers’ belonging to the two organisations and their motivations, confirming that volunteer’ motivations differ according the type/nature of organisation; this is particularly important because the field in which one works is influenced by a self-evident affinity with shared ideologies, religious convictions, and collective identities. These results present important outcomes that should be reflected in the way organisations act. Keywords: Volunteering; Occasional and permanent volunteers; Motivations; Non-profit organisations

What we know about volunteer tourism - an approach to motivations and impacts

Generally defined as an activity in which people decide to volunteer in development or conservation projects, voluntourism is one of the most fast-growing alternative tourism markets, arousing interest from several different people and creating an increasing number of volunteers. These developments are being used by many organisations as a way of using volunteers’ expertise as important benefits. Our paper analyses and describes the concept of voluntourism, as well as the motivations that drive the volunteers, and the impacts or benefits of their projects’ experience in the host community and in themselves. We did a literature review, firstly using a bibliometric analysis, to deeply understand and categorise the generic concept. Secondly, we did ten exploratory online interviews/questionnaires to volunteers with experiences in international volunteering programs. The results show that this topic has become a trend in recent years and that understanding the motivations of volunteers as well as the benefits and impacts of the projects are essential to the development of voluntourism.info:eu-repo/semantics/publishedVersio

Strategic Planning and Organizational Effectiveness in Social Service Organizations in Portugal

This study aims to understand the reality of social service organizations, the level of implementation of the strategic planning as well as the impact of its application on organizational effectiveness. At first, we will group organizations in clusters according to the level of strategic planning implementation and its degree of effectiveness. Secondly, we will analyse all the different groups. Given the growing number of social service organizations and the consequent complexity of their structures, it turns out the need for these organizations adopt formal management techniques. Strategic planning is a valuable strategic management tool and one of its main objectives is to make organizations more effective. Therefore, the research has been conducted in order to determine if strategic planning is implemented in social service organizations and which effects has its application on organizational effectiveness. The survey, applied to 220 social service organizations, allowed us to gather them into different clusters, showing that different levels of strategic planning determine distinct degrees of organizational efficiency. Finally, it should be noted that findings of this research may be essential to decision makers of these organizations, because it was shown that the adoption of strategic planning has a positive influence on organizational effectiveness of social service organizations

Internal stakeholders perspectives in a cultural event: the case of Noc Noc, Guimaraes - Portugal

Given the significant impact that cultural events may have in local communities and their inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an internal marketing perspective might bring significant returns to the organization of such an event.This paper considers the three editions (2011, 2012 and 2013) of a cultural event - Noc Noc - organized by a local association in the city of Guimaraes, Portugal. Its format is based in analogous events, as Noc Noc intends to convert everyday spaces (homes, commercial outlets and a number of other buildings) into cultural spaces, organized and transformed by artists, hosts and audiences. By interviewing a sample of people (20) who have hosted this cultural event, sometimes doubling as artists, and by experiencing the three editions of the event, this paper analyses how the internal stakeholders understand this particular cultural event, analyzing specifically their motivations, ways of acting and participating, as well as their relationship with the public, with the organization of the event and with art in general. Results support that the motivations of artists and hosts must be identified in a timely and appropriate moment, as well as their views of this particular cultural event, in order to keep them participating, since low budget cultural events such as this one may have a key role in small cities.info:eu-repo/semantics/publishedVersio

Employees Perceptions about Corporate Social Responsibility—Understanding CSR and Job Engagement through Meaningfulness, Bottom-Up Approach and Calling Orientation

This article analyses the effect of employees’ perceptions of corporate social responsibility (CSR) on job engagement, and we measure meaningfulness experienced and the role of cross-level sensemaking factors, such as the bottom-up approach and calling orientation. Drawing on qualitative data, collected among workers that had CSR implemented in their companies, our findings suggest that both calling orientation and meaningfulness influence the positive impact of the CSR perceptions on job engagement through sequential mediation. The calling orientation has an important role in this relationship because meaningfulness alone does not influence the relationship between CSR and job engagement. Additionally, employees’ perceptions of CSR positively influence job engagement. Furthermore, our research indicates that the meaningfulness experienced by workers increases in the presence of a bottom-up approach in what concerns the definition and implementation of CSR actions of the company. Overall, this research expands our understanding of how people find meaningfulness through individual experiences of CSR.info:eu-repo/semantics/publishedVersio

How social performance indicators and leadership contribute to the development of non-profits an approach to long-term care homes

Presently, non-profit organisations (NPOs) are increasingly representative in society and largely contribute to the economic and social development of countries. This development is linked to the creation of social value through their proximity to citizens, flexibility, and sensitive format, since most NPOs are service providers. Our paper focuses on long-term care (LTC) homes, a very particular type of NPO, and aims to understand how social performance indicators and leadership contribute to the development of such organisations. For that purpose, we will identify the most important social performance indicators and the main leadership characteristics. Our results provide a better understanding of the non-profit sector, and we intend to raise awareness to the importance of NPO boards' characteristics and leadership traits, emphasising the need for a more professionalised NPO management style.info:eu-repo/semantics/publishedVersio

Motivations in volunteer work

The objective of this paper is to review and discuss the literature about volunteers’ motivations to donate their time to NGOs (Non Governmental Organisations). According to Parboteeah, Cullenb & Lim (2004) management research has not paid much attention to voluntarism, however, voluntarism is a substantial part of productive work for many societies. Wilson & Pimm (1996) show that in Great Britain about 39% of the adult population has been involved in some volunteer activity for some period of time. In the U.S.A. these values reach 50% (Wilson & Pimm, 1996). Considering the benefits that voluntarism can bring to an organisation, we understand that more attention must be devoted to this phenomenon. The more an organisation knows volunteers, the better this organisation will be able to meet the needs and expectations of these individuals. We present a literature review that illustrates and compares the different motivations associated with volunteer work. The paper includes a bibliographical databases search in specialised journals. The search used the key words “motivations” and “voluntarism” (in the heading and text body) and covered all numbers between 2000 and 2007. We identify the existence of repeated motivations (Holmberg & Söderlung, 2005; Prouteau & Wolff, 2008; Soupourmas & Ironmonger, 2001; Yavas & Riecken, 1997), which allow the establishment of a typology of volunteers’ motivations, based on four categories: altruism, social needs, self-esteem, learning and self-development. Finally we identify three main gaps in the literature that justify further research. First, research focusing on the differences between motivations related to volunteers’ "Attraction" versus "Retention" in NGO’s is nil. Second, the great majority of the studies rely on north American (USA and Canada) and Australian context, which demands for further research in European countries. Third, the majority of NGOs researched are related to sport, art or the environment, and it would be interesting to explore the relationship between motivation and NGO type. These questions may obtain interesting answers for NGO management, in particular with regard to volunteer attraction and retention

Volunteers and management factors in nonprofit organisations: a brief literature review

The objective of this paper is to review and discuss the literature about the management factors that can influence volunteer work. First we present the different management factors. This discussion is followed by the identification of the key management factors in volunteering: recruitment, training and rewarding. Finally, we present two main gaps in the literature that justify the scope for further research: (i) how management factors (recruitment, training and rewarding) influence volunteers’ satisfaction and retention; and (ii) predominance of the investigations in the North American context, followed by English and Australian context