18 research outputs found
Dinâmica populacional de duas espécies de Neochetina (Coleoptera: Curculionidae) associadas à Eichhornia crassipes (Pontederiaceae), em lagoas marginais ao rio Cuiabá, Pantanal de Mato Grosso, Brasil
Dinâmica populacional de duas espécies de Neochetina (Coleoptera: Curculionidae) associadas à Eichhornia crassipes (Pontederiaceae), em lagoas marginais ao rio Cuiabá, Pantanal de Mato Grosso, Brasil</htm
Desempenho vegetativo e reprodutivo da pinheira (Annona squamosa L.) em função de diferentes comprimentos de ramos podados
Remarks on the morphology and distribution of some rare centric diatoms in southern Brazilian continental shelf and slope waters
Etileno e peróxido de hidrogênio na formação de aerênquima em milho tolerante a alagamento intermitente
A (re)construção do capital social nas comunidades teuto-brasileiras: o caso de Santa Cruz do Sul nos meados do século XX
A (re)construção do capital social nas comunidades teuto-brasileiras: o caso de Santa Cruz do Sul nos meados do século XX
Packaging Attributes of Antioxidant-Rich Instant Coffee and Their Influence on the Purchase Intent
The present study aimed to identify the most important packaging attributes for purchasing a product not currently on the Brazilian market: antioxidant-rich instant coffee, a blend of roasted coffee and green coffee. Five package types of the same brand of instant antioxidant-rich coffee marketed in different countries were evaluated through a focus group. The attributes’ glass shape, glass lid color and label, information and brand were selected for the quantitative study. The purchase intent for the packaging images was evaluated with conjoint analysis. In general, an increased purchase intent was verified for more modern packages and browner labels that indicated roasted coffee. The consumers preferred the image of green and roasted coffee beans next to the cup of coffee and valued information about the product’s differentiation (the origin, type, quantity and functions of antioxidants) that was presented in the form of explanatory charts on the back of the packaging