Price Perception

This research is intended to investigate consumer price perception which is set up by two (2) big retail chains. However, research variable is subjected to consumer opinion, so that survey research was deployed to gather data needed. Questionnaire, as research instrument, was distributed to consumers who perform convenience shopping goods at two chains, i.e. Carrefour and Giant in Depok city. As research variables are latent in nature, multilevel structural equation modeling was used to analyze data collected. Result shows that there\u27s no different price perception between two chains

Consumer Trust And Country of Origin (Chinese Product Case on Indonesian Market)

Study on Indonesian consumer trust towards Chinese products is rarely found. Low trust towards Chinese as producer as well as towards Chinese products perhaps is admitted by almost all consumers. However up to this time period this hasn’t become researcher’s interest. The objective of the study is thus to identify consumer trust towards Chinese products. Electronics product particularly was chosen as research object based on its penetration on Indonesian markets. For this purpose questionaire was used as research instrument. It was distributed to more than 300 respondents. Results show that consumer trust towards Chinese products is measured using four indicators, such as faith and believe in Chinese products, Chinese high technology and long lasting live. Country of origin has ive valid indicators which are Chinese innovativeness on electronics products, Chinese high technology, Chinese creativity in design, good quality in manufacture, and China as prestigious country. The highest contributor in building country of origin is its high technology. On trust factor, the highest contributor is customer believe in Chinese electronics products. It also shows that country of origin inluence customer trust signiicantly

TRADITIONAL MARKET OR MODERN RETAIL

Abstract: The objective of this study is to evaluate consumer attitude toward traditional market and retail modern. Survey was deployed to gather data using self administered questionnaire. Respondents are Gunadarma University staffs. SEM was deployed to analyze data collected as we dealt with latent variables. Result shows on gender, the correlation between attitude towards the important of shopping location and products are different between sexes for fish and chicken. Meanwhile, there is no significant difference between male and female respondents on the importance of shopping location decision for meat and vegetable products. Without regards to gender moderation effect, respondents are more preferable to shop in Traditional market than in modern retail. On Education level, it was found differences among respondents on the important of shopping location-products relationship, except chicken product. Among education levels it shows that traditional market is more preferable than modern retail in buying chicken, fish, meat, and vegetables products. Keywords: traditional market, modern retail, consumer decision, shopping location, shopping attitud

Californian Science Students' Perceptions of their Classoom Learning Environments.

This study utilised the What Is Happening In this Class (WIHIC) questionnaire to examine factors that influence Californian student perceptions of their learning environment. Data were collected from 665 USA middle school science students in 11 Californian schools. Several background variables were included in the study to investigate their effects on students’ perceptions, such as student and teacher gender, student ethnic background and socio-economic status (SES), and student age. Class and school variables, such as class ethnic composition, class size and school socioeconomic status were also collected. A hierarchical analysis of variance was conducted to investigate separate and joint effects of these variables. Results from this study indicate that some scales of the WIHIC are more inclined to measure personal or idiosyncratic features of student perceptions of their learning environment whereas other scales contain more variance at the class level. Also, it was found that different variables affect different scale scores. A variable that consistently affected students' perceptions, regardless of the element of interest in the learning environment was student gender. Generally speaking girls perceived their learning environment more positively than did boys