WHO IS AN OLEOTOURIST? A MOTIVATION-BASED SEGMENTATION STUDY

Purpose – Oleotourism is becoming increasingly important as Special Interest Tourism (SIT), especially among researchers who seek to propose an individual tourist experience related to the Mediterranean and olive oil production. This paper examines the profile of visitors to olive farms and olive mills to determine their motives. Design – Purposive sampling was used as the method of data collection. Data were collected using a structured questionnaire during the mid-summer season and the post-summer season 2019 in Istria County (Croatia). Methodology – In total, 263 adequately completed questionnaires were used for data analysis. Approach – Twenty-five items of push and pull motivation are analysed with exploratory factor analysis (EFA), followed by cluster analysis on identified factor dimensions. Findings – After EFA the questionnaire consisted of twenty-two motivational items. Five factor dimensions are identified after EFA and labelled: (1) Socialising and experience, (2) Exterior farm features, (3) Relax with family, (4) Surroundings, and (5) Olive oil and recognition. Cluster analysis revealed 2 different clusters, labelled: Involved olive visitors as the dominant cluster and Inconsequential as the smaller set. Originality of the research – Market segmentation by motivation is key for understanding visitor behaviour in SIT such as oleotourism. This paper explores motivation through push and pull motives and provides a solid basis for further research as well as guidelines for tourism firms dealing with this flourishing business

comparing research streams on smart city and sustainable city

Nowadays, the issues connected to the new configurations of urban contexts are gaining more and more space both in management literature and in city managers' agendas towards the conceptualization of ―smart city‖. More recently, sustainability has acquired even more relevance in smartization interventions as a goal to reach in the long term. The pivotal role of sustainability led to a new perspective acquiring relevance, namely the ―sustainable city‖ as a new way to approach to the resources' management of a city and to the implementation of services, both old ones and innovative ones. In order to investigate if the new topic could be considered as an evolution of the previous, the authors performed a multi-level analysis starting from a bibliometric analysis to investigate on the ties between smart and sustainable aiming to understand if these two topics are related from the scholars' point of view and which are the possible connections. A content analysis on official reports issued by 17 out of 30 industry players listed on the Navigant Research Report 2014, as they are involved in the most advanced smart city projects, is aiming to observe the connections between smart city features and each of the three dimensions of sustainability. The results from the first step of the investigations show that, as the labels previously examined, it is not easy to define this more recent conceptualization, because it is still hard to observe it from an all-inclusive point of view; following in the comparison between the ―characteristics‖ of a smart city and the three dimensions of sustainability—economic, environmental, and social—the results led to consider the economic domain as the most relevant one when debating about sustainability

Hacia una revisión sistemática del concepto de turismo patrimonial

La Organización Mundial del Turismo subrayó la importancia del turismo cultural y patrimonial, ya que conlleva y aglutina cultura, arte, creatividad y aprendizaje; además, esta forma de turismo favorece un desarrollo de comunidades que tenga en cuenta el valor de la cultura local. Esta investigación tiene como objetivo la identificación de los temas más importante y recurrentes en la literatura actual sobre esta forma de turismo. Este trabajo de índole teórico puede servir como base y sustento de futuras investigaciones empíricas, ya que ofrece una sistematización de la literatura para que resalten los asuntos relevantes y que describen el comportamiento de los turistas en ciudades, patrimonio de la cultura, es decir, autenticidad, identidad, destino turístico, motivación y comunidad. Se concluye sobre el impacto de un estudio bibliométrico en la base de datos Web of Science y a través de un co-word análisis con Bibliometrix que posibilito una mirada más profunda sobre turismo cultural y patrimonial y destacando los enlaces entre autenticidad, destino y motivaciones, identidad y comunidad; temas brindan la oportunidad para configurar nuevas estrategias en la oferta de experiencias turísticas

La consapevolezza nelle interazioni tra clienti ed impresa: analisi ed effetti

Il lavoro indaga la prospettiva del consumatore-utilizzatore nell'ambito della service logic, soffermandosi su due aspetti fondamentali e non approfonditi nella letteratura: il gap delle abilità richieste e la consapevolezza delle conseguenze delle azioni svolte di concerto con l'impresa. I due aspetti di cui sopra sono analizzati mediante un'analisi netnografica su tre casi aziendali