Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.

International audienceIndustrialisation of foods, the obesity pandemic and inadequate information available about food highlight the risks in modern food products. This explorative and qualitative paper creates a theoretical framework for understanding anxiety, food and advertising in the promotion of children's products and to explore how anxieties relating to children and food are dealt with in advertisements aimed at global markets. The analysis is based on a collection of 175 advertisements for the Danonino brand between 2001 and 2007 broadcast in six European countries. Results show that anxieties are at play in various ways in the "motherchild " relationship with regard to food, and that anxiety is enacted differently according to specific cultural backgrounds

Fun time, finite time: Temporal and emotional dimensions of grandtravel experiences

Grandtravel, a growing but under-researched aspect of family tourism, appears to be a rich site for exploring temporal and emotional dimensions of tourism. This interpretive study draws on interviews with grandparents and grandchildren in Denmark and New Zealand to explore the meanings, emotions and experiences associated with grandtravel. In both contexts, we suggest that this particular form of family holiday contributed to individual and intergenerational wellbeing. Specifically, we characterise grandtravel as offering fun time, finite time and also legacy time. Each time was associated with particular affective flows including joy; loss and acceptance; and hope and confidence. These affective flows fostered playmate, poignant and continuing bonds between grandparents and grandchildren, contributing to their wellbeing in multiple ways.acceptedVersionPeer reviewe