Intellectual capital and value co-creation: an empirical analysis from a marketing perspective

The aim of this study is to investigate intellectual capital (IC) drivers that may influence Italian consumers’ decision to participate in value co-creation (VCC) activities with firms. Given the exploratory nature of the research, after a review of the relevant literature, we conducted a survey among Italian consumers to see if IC principal sub-dimensions (i.e. Relational Capital, Human Capital and Structural Capital) played a role in triggering VCC processes. Using a Principal Component Analysis (PCA), we analyzed 270 usable questionnaires finding that, in order to decide to co-create value with firms, IC sub-dimensions actually play a critical role. Our findings showed that the motivations (i.e., IC components) that influence Italian consumers’ decision to participate in value co-creation activities with firms are quite homogeneous and similar both for those who already participated in past in these activities as well for those who never participated. The study has several managerial implications as well as limitations. In fact, the survey has been conducted only among Italian consumers and therefore the research should be extended by a geographically standpoint. Moreover, the research analyzed only the demand-side, while it would be certainly useful to know the point of view of companies also adopting other research methods (e.g., in-depth interviews). This study provides to practitioners important suggestions and warnings about the importance of the development of IC sub-dimensions to (co-)create value with external actors and consequently suggests the importance of adopting a “open” approach towards consumers to establish an effective and interactive relationship with them. The study fills a gap in the literature, since there are not so many references in literature for a deep understanding of the concrete relationship between IC and VCC. In addition, to our best knowledge this paper is the first that explore IC-related issues from a marketing perspective

Carbohydrate content, characterization and localization in bermudagrass stolons during establishment

Abstract Turfgrasses are continuously exposed to a wide range of detrimental stresses, such as mowing, traffic, low or high temperatures, salinity, drought, UV, hypoxia etc. Plant responses to stimuli involve nearly every aspect of plant physiology and metabolism. Carbohydrates, primary sucrose and starch, as principal metabolic products of photosynthesis, are stored in bermudagrass (Cynodon spp.) in stolons and rhizomes. Total nonstructural carbohydrates (TNC) levels have been used as indicators of health and physiological status in bermudagrass. TNC levels vary during the year and are weakly affected by N source. Establishment is a critical phase of bermudagrass management. The objectives of this research were to assess and characterize stolon carbohydrate content in nine bermudagrass cultivars during the full establishment phase in relation to establishment rates. Morphological and growth analyses showed distinct properties among the cultivars selected for this study. Significant differences in turf co..

A New Method for Hybrid Bermuda Grass (Cynodon dactylon × C. transvaalensis Burtt.-Davy) Vegetative Propagation

Hybrid Bermuda grasses (Cynodon dactylon × C. transvaalensis Burtt.-Davy) represent one of the greatest contributions to the growing quality of turfgrass in the warm season and transition zone areas of the world. Hybrid Bermuda grass production relies on vegetative propagation from sod or sprigs. In the past, efforts have focused on improving the technique of stolonizing (or sprigging) for establishment in new areas. Such propagation requires bulk harvesting and planting of all rhizomes and stolons. We have developed a novel method of propagation and establishment from a single node harvested from greenhouse grown stolons. Despite a stolon fraction bearing a single node being suitable for effectively propagating a warm-season turfgrass, the technique has been held as economically impractical until now. Our method has been developed to obtain the multiplication of plant material in soilless conditions by harvesting single-node sprigs, propagation of plants from the single nodes, and transplant of single plants in the field. The investigation aimed to identify values for method set-up. Indeed, node and internode size variability with differential between maximum diameters is crucial for discrimination. For Patriot Bermuda grass stolons, nodes exhibited a maximum diameter of 2.43 ± 0.46 mm, while internodes had a maximum diameter of 1.54 ± 0.16 mm. Based on these findings, a 2 mm sieve was selected, achieving an optimal ratio between the node fraction and internode residues. The sieve yielded 87% of node fractions and only 1% of internodes from the initial mix, demonstrating its efficacy. Further results for the transplanting phase indicated that a double release resulted in an average success rate of 98.8%, with only 6.9% blank cells when using a single release. The average was 149 plants per tray over 160 cells, representing a 93.1% success rate. These results underscore the efficiency and acceptability of the overall propagation process in alignment with market references

Proteomic Analysis of a Nutritional Shift-up in Saccharomyces cerevisiae Identifies Gvp36 as a BAR-containing Protein Involved in Vesicular Traffic and Nutritional Adaptation

Yeast cells undergoing a nutritional shift-up from a poor to a rich carbon source take several hours to adapt to the novel, richer carbon source. The budding index is a physiologically relevant "global" parameter that reflects the complex links between cell growth and division that are both coordinately and deeply affected by nutritional conditions. We used changes in budding index as a guide to choose appropriate, relevant time points during an ethanol to glucose nutritional shift-up for preparation of samples for the analysis of proteome by two-dimensional electrophoresis/mass spectrometry. About 600 spots were detected. 90 spots, mostly comprising proteins involved in intermediary metabolism, protein synthesis, and response to stress, showed differential expression after glucose addition. Among modulated proteins we identified a protein of previously unknown function, Gvp36, showing a transitory increase corresponding to the drop of the fraction of budded cells. A gvp36Delta strain shares several phenotypes (including general growth defects, heat shock, and high salt sensitivity, defects in polarization of the actin cytoskeleton, in endocytosis and in vacuolar biogenesis, defects in entering stationary phase upon nutrient starvation) with secretory pathway mutants and with mutants in genes encoding the two previously known yeast BAR proteins (RSV161 and RSV167). We thus propose that Gvp36 represents a novel yeast BAR protein involved in vesicular traffic and in nutritional adaptation

Autonomous rotary mower versus ordinary reel Mower-effects of cutting height and nitrogen rate on manila grass turf quality

High-quality sports turfs often require low mowing and frequent maintenance. Sports turfs often consist of hard-to-mow warm season turfgrasses, such as zoysiagrass (Zoysia sp.) or bermudagrass (Cynodon sp.). Although autonomous mowers have several advantages over manually operated mowers, they are not designed to mow lower than 2.0 cm and are consequently not used on high-quality sports turfs. All autonomous mowers are only equipped with rotary mowing devices and do not perform clipping removal. An ordinary autonomous mower was modified to obtain a prototype autonomous mower cutting at a low height. The prototype autonomous mower was tested on a manila grass (Zoysia matrella) turf and compared its performance in terms of turf quality and energy consumption with an ordinary autonomous mower and with a gasoline reel mower. A three-way factor experimental design with three replications was adopted. Factor A consisted of four nitrogen rates (0, 50, 100, and 150 kghaL1), factor B consisted of two mowing systems (autonomous mower vs. walk-behind gasoline reel mower with no clipping removal), and factor C consisted of two mowing heights (1.2 and 3.6 cm). Prototype autonomous mower performed mowing at 1.2-cm mowing height whereas ordinary autonomous mower mowed at 3.6-cm mowing height. The interaction between the mowing system and mowing height showed that the turf quality was higher when the turf was mowed by the autonomous mower and at 1.2 cm than at 3.6 cm. Autonomous mowing not only reduced the mowing quality, but also reduced the leaf width. Lower mowing height induced thinner leaves. Nitrogen fertilization not only increased the overall turf quality, reduced weed cover percentage, but also reduced mowing quality. Autonomous mowers also had a lower energy consumption if compared with the reel mower (1.86 vs. 5.37 kWh/ week at 1.2-cm mowing height and 1.79 vs. 2.32 kWh/week at 3.6-cm mowing height, respectively). These results show that autonomous mowers can perform low mowing even on tough-to-mow turfgrass species. They could also be used on highquality sports turfs, thus saving time as well as reducing noise and pollution

Use of Flaming to Control Weeds in ‘Patriot’ Hybrid Bermudagrass

Flaming could be an alternative to the use of chemical herbicides for controlling weeds in turfgrass. In fact, the European Union has stipulated that chemical herbicides should be minimized or prohibited in public parks and gardens, sports and recreational areas, school gardens, and children’s playgrounds. The aim of this research was to test different doses of liquefied petroleum gas (LPG) to find the optimal flaming dose that keeps a ‘Patriot’ hybrid bermudagrass (Cynodon dactylon · Cynodon transvaalensis) turf free of weeds during spring green-up, but also avoids damaging the grass. Five LPG doses (0, 29, 48, 71, and 100 kgha–1) were applied in a broadcast manner over the turf experimental units using a selfpropelled flaming machine. This equipment is commercially available and usable by turfgrass managers. Treatments were applied three times during the spring to allow the maximum removal of weeds from the turfgrass. Data on weed coverage, density, biomass, and turfgrass green-up were collected and analyzed. Results showed that 3 weeks after the last flaming, the greatest LPG doses used (i.e., 71 and 100 kgha–1) ensured the least amount of weeds (range, 5–16 weeds/m2) of low weight (range, 7– 60 gm–2) and a low weed cover percentage (range, 1% to 5%), whereas the green turfgrass coverage was high (range, 82% to 94%). At the end of the experiment, the main weed species were horseweed (Conyza canadensis), field bindweed (Convolvulus arvensis), narrow-leaved aster (Aster squamatus), and black medic (Medicago lupulina). Flame weed control is a promising technique to conduct weed control in turfgrass. Further studies could be conducted to investigate the use of flaming in other species of warm-season turfgrasses