Attracting psychologists to learning disability services: starting with assistants

Assistants employed in a split support worker/psychology assistant post rated the experience of working with people with a learning disability positively and as an opportunity to increase knowledge of clinical psychology theory and its direct application to practice. Drawbacks included role ambiguity

The impact of different touchpoints on brand consideration

Marketers face the challenge of resource allocation across a range of touchpoints. Hence understanding their relative impact is important, but previous research tends to examine brand advertising, retailer touchpoints, word-of-mouth, and traditional earned touchpoints separately. This article presents an approach to understanding the relative impact of multiple touchpoints. It exemplifies this approach with six touchpoint types: brand advertising, retailer advertising, in-store communications, word-of-mouth, peer observation (seeing other customers), and traditional earned media such as editorial. Using the real-time experience tracking (RET) method by which respondents report on touchpoints by contemporaneous text message, the impact of touchpoints on change in brand consideration is studied in four consumer categories: electrical goods, technology products, mobile handsets, and soft drinks. Both touchpoint frequency and touchpoint positivity, the valence of the customer's affective response to the touchpoint, are modeled. While relative touchpoint effects vary somewhat by category, a pooled model suggests the positivity of in-store communication is in general more influential than that of other touchpoints including brand advertising. An almost entirely neglected touchpoint, peer observation, is consistently significant. Overall, findings evidence the relative impact of retailers, social effects and third party endorsement in addition to brand advertising. Touchpoint positivity adds explanatory power to the prediction of change in consideration as compared with touchpoint frequency alone. This suggests the importance of methods that track touchpoint perceptual response as well as frequency, to complement current analytic approaches such as media mix modeling based on media spend or exposure alone

How organisations generate and use customer insight

The generation and use of customer insight in marketing decisions is poorly understood, partly due to difficulties in obtaining research access and partly because market-based learning theory views knowledge as a fixed asset. However, customer insight takes many forms, arrives at the organisation from increasingly diverse sources and requires more than mere dissemination if it is to be useful. A multiple case study approach is used to explore managerial practices for insight generation and use. Multiple informants from each of four organisations in diverse sectors were interviewed. Findings reveal the importance of value alignment and value monitoring across the insight demand chain, to complement the information processing emphasis of extant research. Within the firm, the study suggests the importance of customer insight conduct practices including insight format, the role of automation and insight shepherding, to complement the much-researched process perspective. The study provides a basis for assessing the effectiveness of insight processes by both practitioners and scholars

Evaluation of Ankom F58 Filter Bags Compared to Dacron Bags and Beakers for Analysis of Acid Detergent Fiber

Feed and fecal samples were analyzed to compare three methods of determining acid detergent fiber. Each sample was weighed into both Dacron and Ankom F58 fiber bags and then analyzed using an Ankom fiber analyzer. Results were then compared to the Van Soest beaker method. Ankom F58 bags helped reduce washout of small particles associated with Dacron bags, but fecal samples needed to be incubated in detergent for an extended amount of time to isolate acid detergent fiber material. Utilizing a technique that produces correct acid detergent fiber values is important for producers because these values are used as a proxy for calculating total digestible nutrients of feedstuffs

Literature review: handpump functionality monitoring

This section provides a review of literature on handpump functionality monitoring. It seeks to highlight some of the functionality measurements used in the literature and describe the challenges that emerge from inconsistencies in the way the results of functionality studies are presented by authors