Effect of Stakeholders-Oriented Behavior on the Performance of Sustainable Business

This study focuses on stakeholder-oriented behavior, throughout organizational culture and organizational behavior, and its effects on the performance of sustainable organizations managed according to Corporative Social Responsibility (CSR) criteria. The investigation demonstrates that the sustainability efforts of a wide range of stakeholders exert various effects on business performance. This investigation tests two integrated conceptual models: (a) Stakeholder Orientation Model estimates the relationships among organizational culture components and their effects on stakeholder-oriented organizational behavior. That is, it estimates the influence of values on norms and artifacts, and their effects on stakeholder-oriented organizational behavior; (b) Performance model estimates the association between stakeholder-oriented organizational behavior and financial and market performance, reputation, and commitment. Using Structural Equation Modelling, both models were estimated from primary data collected from large- and medium-sized multi-sector Colombian companies involved in business sustainability practices. The findings reveal that values are antecedents of norms, but neither values nor norms are predictors of artifacts. Furthermore, norms and artifacts exert direct effects on stakeholder-oriented organizational behavior. In turn, stakeholder-oriented organizational behaviors are predictors of both market performance and commitment. Nevertheless, stakeholder-oriented organizational behaviors are not direct antecedents of both financial performance and reputation.S

Effect of stakeholders-oriented behavior on the performance of sustainable business

This study focuses on stakeholder-oriented behavior, throughout organizational culture and organizational behavior, and its effects on the performance of sustainable organizations managed according to Corporative Social Responsibility (CSR) criteria. The investigation demonstrates that the sustainability efforts of a wide range of stakeholders exert various effects on business performance. This investigation tests two integrated conceptual models: (a) Stakeholder Orientation Model estimates the relationships among organizational culture components and their effects on stakeholder-oriented organizational behavior. That is, it estimates the influence of values on norms and artifacts, and their effects on stakeholder-oriented organizational behavior; (b) Performance model estimates the association between stakeholder-oriented organizational behavior and financial and market performance, reputation, and commitment. Using Structural Equation Modelling, both models were estimated from primary data collected from large- and medium-sized multi-sector Colombian companies involved in business sustainability practices. The findings reveal that values are antecedents of norms, but neither values nor norms are predictors of artifacts. Furthermore, norms and artifacts exert direct effects on stakeholder-oriented organizational behavior. In turn, stakeholder-oriented organizational behaviors are predictors of both market performance and commitment. Nevertheless, stakeholder-oriented organizational behaviors are not direct antecedents of both financial performance and reputation

O comportamento orientado aos grupos de interese desde o enfoque da responsabilidade social corporativa e o seu efecto no desempeño empresarial

La Responsabilidad Social y el buen gobierno corporativo en Colombia han avanzado de manera considerable y existen muchos interesados en seguir por este camino. La sensación que existe sobre estos temas es que son más los beneficios para quienes se decidan por incorporar en sus estrategias, además de aspectos económicos, los aspectos sociales, medioambientales y de buen gobierno. Desde el enfoque de la teoría de recursos y capacidades se estudia las ventajas competitivas existiendo un consenso en que todos los recursos que posee una empresa son potencialmente válidos para alcanzar estas ventajas. Estos recursos pueden ser recursos tangibles (recursos físicos, humanos, financieros) y recursos intangibles (reputación, organización, conocimiento) Para que puedan tener esta potencialidad los recursos deben reunir propiedades (Barney, 1991): 1) Que sean valiosos, es decir, que permitan aprovechar las oportunidades y neutralizar las amenazas del entorno permitiendo implantar estrategias que apunten a mejorar la eficiencia y eficacia. 2) Que sean escasos tanto para competidores actuales como potenciales. 3) Que a otros les sea difícil obtener o desarrollar recursos similares o semejantes. La tesis central tratará de explicar la incidencia de RSC y GOBIERNO CORPORATIVO en la generación de reputación de las compañías y a su vez como esta construcción de reputación puede generar ventajas a las empresas. Sobre este tipo de investigación no se ha profundizado, especialmente en Colombia, por lo que sería un aporte a la literatura existente