The composition and role of convergent technological repertoires in audiovisual media consumption

This mixed-method research focuses on the growing appropriation of multiple screen devices for audiovisual media consumption. Based on survey measures, we distinguish three patterns: (a) maintaining the status quo, by mainly drawing upon television, (b) broadening up the repertoire, by extending television with computers and mobile devices, or (c) even replacing television by a computer. Next, we draw upon insights from niche theory, rationalising media choices in terms of competing gratifications. This perspective is however too one-sided, as our results indicate that habit is a much stronger explanatory variable, especially when a broad range of devices are appropriated. In a follow-up qualitative study, based on Q-methodology, we found that the orientations towards what people seek in audiovisual technologies are only mildly contingent with specific technology appropriation. This problematises the very substance of niches in the audiovisual: as technologies are capable of the same benefits, their discriminating power is declining. Hence, in future applications of niche theory, gratifications and habits of communication modes (what people do with media technologies) should be taken into account, rather than media as tied to a specific technology. Niche theory's core remains, but its applications should be updated to theoretical insights matching the evolving media environment

The Cross-Cultural Knowledge Sharing Challenge: An Investigation of the Co-location Strategy in Software Development Offshoring

Part 4: Software DevelopmentInternational audienceCross-cultural offshoring in software development challenges effective knowledge sharing. While research has suggested temporarily co-locating participants to address this challenge, few studies are available on what knowledge sharing practices emerge over time when co-locating cross-cultural software developers. This paper presents a longitudinal case study of an offshoring project with co-location of Indian and Danish software developers for 10½ months. A community-of-practice (CoP) analysis is offered of what knowledge sharing practices emerge over time and how these where facilitated. The study supports previous studies’ suggestion of co-location in offshoring for helping cross-cultural knowledge sharing. However, the short initial period of co-location suggested in these studies, was insufficient for achieving knowledge sharing practices indicating a CoP. In conjunction with a longer period of co-location four facilitators of cross-cultural knowledge sharing were shared office, shared responsibility for tasks and problems, shared prioritization of team spirit, and a champion of social integration