The Influence of Online Format on Forming Soft Skills in Foreign Language Teaching

The purpose of this research is to identify opportunities to develop soft skills, which are essential for graduates’ future professional activities, in online foreign language learning. The study focuses on distance learning, which has become a reality in university education due to the pandemic and the increased availability of higher education to those who cannot attend in-person classes (because of the distance, health problems, etc). Specifically, the research aims to demonstrate which soft skills, prioritized by employers, can and must be developed in distance foreign language learning, the preferred typology of exercises for this task, the specifics of teachers’ work in this format, and how to mobilize active attention in distance education. The study uses survey results collected from teachers and students at Lomonosov Moscow State University, which are analyzed along with relevant theoretical models. The research prioritizes tasks and assignments targeting soft skills such as creativity, learnability, critical thinking, and collaboration, with independent student work gaining more importance. The study concludes that online lessons should emphasize autonomous work performance over primary educational elements, and the results can form the basis for developing foreign language methodology in distance instruction. The research suggests this could be an optional module in a hybrid format that shows promise for higher foreign language education

Exploring the possibilities of transhumanistic risk management

The article considers the actual reflection of the transhumanistic concept in various fields of scientific knowledge. This concept has recently aroused genuine interest both because of its direction and because of its own contradictions. The discussion that has unfolded around this concept allows to evaluate all the pros and cons of the implementation of the transhumanist idea, which requires improving the physical condition of a person through the use of the most advanced technologies, among which biotechnology occupies an important place. Their use generates contextual social, economic and political problems. In this regard, it is necessary to investigate the process of emergence and development of transhumanistic risks, as well as the possibility of managing them on the basis of both traditional and original tools, taking into account the specifics of the transhumanistic approach. In the article, the authors present a study of the formation of transhumanistic risks associated with the creation and use of artificial intelligence, as well as the possibility of risk management in the transhumanistic space. The threat is increasing due to the growing globalization, interconnectedness and the speed of change in the world. These trends are generally useful, but present new challenges, including new types of transhumanistic risks associated with the use of artificial intelligence. It is more difficult to predict them than any other known risks. Conceptual options for assessing the situation developing in the transhumanistic space together represent a new vector transhumanistic risk management theory and practice development

Research of the peculiarities of enterpises՚ work organization in the intercultural space

The article is devoted to the study of the organization of the work of enterprises in the intercultural space. The authors consider the cross-cultural approach as a cross-cutting process that leads to significant changes within organizations and society and which manifests itself through interaction that functions as a generating element of the exchange of ideas and knowledge. Culture becomes the driving force of the processes taking place in international companies, where people interact freely, focusing on achieving common goals of their development, understanding their own characteristics and differences, which inevitably leads to high productivity of the organization and increased motivation of its partners.The paper considers the management of the organization’s cross-cultural space in the context of three main elements: cross-culturality, competencies and interaction in the workplace. In the course of their activities, enterprises are faced with the peculiarities of the organization of work in an intercultural space, which, as a rule, consist in the mental differences of business representatives of different cultures. In the process of interaction, difficulties may arise due to the lack of a deep understanding of the ethnic characteristics of the partner, its history, culture, etc. In this regard, the authors recommend pay attention to the quality of the acquired cross-cultural competencies of the participants of the business dialogue. Organizations should invest in the cross-cultural knowledge of their employees to increase the efficiency and productivity of internationally organized businesses.Modern organizations tend to view business processes as knowledge processes. The creation of knowledge includes its further expansion, development, improvement and application in the organization. Modern business organizations are looking for ways to create additional knowledge values through identifying, applying, and using them in a unique way, and this is a process that is part science, part art, and part pure luck. Effective management of the knowledge that people from different cultures bring, as well as the spaces in which they will interact, сontribute to strengthening the corporate image of the organization and its positioning in the international market

Evaluation of approaches to the regulation of digital film distribution

The article considers approaches to the state regulation of digital film distribution, evaluates them. The paper generalizes them in the form of proposals for anti-piracy regulation, promotion of original content of online cinemas in international markets, as well as for effective interaction of online cinemas with the Ministry of Culture and the Cinema Foundation. This will resolve the issue of serious competition to traditional cinemas, since the viewer has the opportunity to watch their favorite films without leaving home, and also related to the start of work on their own exclusive content of a large number of digital platforms. The state obliges digital platforms to provide information about the number of views of their content in a single automated information system. This information helps to assess the effectiveness of budget support for cinema, since there are examples of films that did not collect a large box office at the box office but were able to gain more than one million views on the Internet

Ways to implement artistic content on e-commerce platforms

Since the dawn of the digital world, people have been exploring ways to convert physical products into digital ones. At the moment there are few studies on the development and monetization of digital content. A problematic issue is the search for the most effective implementation of content on the distribution platform in order to obtain maximum economic benefits from it, provided that the main way to attract the target audience is through a social nerwork. This research is of a scientific and practical nature and aims to study the most effective ways to implement digital content, search for optimal management methods on the distribution platform, as well as study and analyze all the nuances of working on the Gumroad platform. Based on the developed criteria and the study of the possibilities of digital platforms, it was decided to manage the implementation of digital art content on this platform. Using the example of the presented project, the process of implementing digital art content from the first sales to stable income was considered. The target audience, its needs and features are considered and studied, as well as the most effective channels of implementation are analyzed. The features that affect demand are identified and analyzed

Online cinemas competitive advantages formation

With the development of the Internet, consumers began to strive for unconventional ways of viewing content, which soon led to the development of video-on-demand services. Content costs are a strategic streaming services resource in the struggle to attract users, as competition in the field of streaming platforms becomes more and more acute every year. Under these conditions, the formation of original content makes it possible to increase the competitive advantage by changing the position of the main players in the market while winning and retaining the audience. The article investigated the factors that form the competitive advantages of online cinemas. Based on statistical data, the user experience was analysed according to the selected factors, because of which the leaders of the streaming service were selected and the active participation of exclusive content in the streaming services differentiation was revealed. Based on the results of the study on the factors generated, the authors concluded that almost all platforms have similar parameters, so the platform selection will depend on the quality level of its own content, which will allow the platform to provide itself with an additional competitive advantage

STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION

The authors carry out a study of the influence of various factors on the content of Russian federal channels. Using content analysis of the broadcast data were obtained to identify the influence of factors, characteristic for the stage of formation of a consumer society in Russia on the content of television channels and the analysis of conformity of telecasts the authors developed, criteria that have been formed and considered together with current trends in society related to the digitalization processes, and preferences of Russians. Television is an important social institution that should not only reflect the current situation in society, but also broadcast certain behaviors, culture and values. Television content requires a lot of attention, because now there are significant changes in the individual in the new conditions of digital communication. Modern television content should move away from the simple model of mass culture, which is based on a standardized approach based on entertainment content. Content should take into account modern consumer values

Mechanisms for promoting audiovisual works on foreign OTT services

Recently, there has been an increase in the number of companies seeking to create digital platforms. Developing and investing in their own original content has opened up the opportunity for Russian services and companies to promote it on foreign platforms, gaining access to new markets and increasing attractiveness for potential foreign investors. The cultural content transmission works on the principle of streaming, which continuously delivers individualised information to the user via the Internet. Domestic OTT services, unlike TV channels, have not yet decided on their positioning. Platforms do not focus on individual segments, but on a variety of content that has a potential viewer. This strategy is aimed at attracting the maximum number of new subscribers. The emergence of streaming services has brought with it new opportunities for producers from various countries. In order to effectively promote audiovisual content, the authors justified and selected criteria for conducting a comparative analysis of mechanisms for promoting audiovisual works on foreign OTT services so that the company could choose the most appropriate one for itself

ВИКОРИСТАННЯ ФУНКЦІОНАЛЬНИХ ХАРЧОВИХ ПРОДУКТІВ ІЗ РОСЛИННОЇ СИРОВИНИ В КОМПЛЕКСНІЙ ТЕРАПІЇ ДІТЕЙ, ХВОРИХ НА ЮВЕНІЛЬНИЙ РЕВМАТОЇДНИЙ АРТРИТ.

The influence of common treatment for juvenile rheumatoid arthritis and the complex treatment with dietetic products on the dynamics of the clinical indices and metabolic indicators of the connective tissue has been studied.Исследовано влияние комплексной терапии и комплексной терапии с добавлением продуктов для специального диетического питания на динамику клинической симптоматики и показателей метаболизма соединительной ткани у детей, больных ювенильным ревматоидным артритом. Досліджено вплив базової терапії і терапії із включенням продуктів для спеціального дієтичного харчування на динаміку клінічних показників і показників метаболізмуm сполучної тканини в дітей, хворих на ювенільний ревматоїдний артрит