SOCIAL NETWORKS AS A TOOL FOR IMPLEMENTATION OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF ORGANIZATIONAL CULTURE

The article examines the possibilities of using virtual social networks for the implementation of socio-psychological mechanisms for the construction and development of organizational culture. The authors describe social networks as a special virtualized social environment, characterize and describe the features of interaction within it. In the work, much attention is paid to socio-psychological mechanisms - scoring, patricipation, the technology of the expanding core and cascade technology, as well as the organizational conditions for employee motivation

Empathy as a professionally significant quality of a modern blogger’s personality

This article considers empathy as a professionally significant personal quality of a modern blogger, analyses theoretical approaches of domestic and foreign researchers to the study of empathy, characterizes forms and types of empathy. The paper gives definition of blogging, describes the specifics of the blogger’s activities, taking into account the peculiarities of the online environment, and analyses the most successful bloggers of Russia. The authors describe a theoretical model of empathy and carry out an empirical study aimed at identifying professionally significant qualities of a blogger’s personality. The study considers such characteristics of a blogger as interesting content, successfulness, popularity, awareness of the topic, emotional closeness, common interests, values with subscribers and other

STUDY OF THE ACCENTUATED NEEDS OF YOUTH SATISFIED IN THE MEDIUM OF VIRTUAL SOCIAL NETWORKS

In the article are theoretically substantiated and empirically confirmed the accentuated needs of modern youth realized within the virtual environment of social networks: the need for success, the need to increase and maintain self-esteem, the need to have identification, the need to increase or maintain the status. The authors describe the two-stage research conducted in the social network, conducted within the framework of the dissertation of Bezbogova M. S. (currently Kerre M. S.) «Social networks as a factor in the formation of social attitudes of modern youth»

USE OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF CORPORATE CULTURE IN PROFESSIONAL TRAINING OF NETWORK GENERATION

The article identifies the problems of implementing a competence approach in education in the context of the unpreparedness of students for professional development due to socio-psychological characteristics as representatives of the network generation. The solution can be a multifaceted use of socio-psychological mechanisms of corporate culture as a tool for socio-psychological preparation for professional activities

SOCIAL NETWORKS AS A TOOL FOR IMPLEMENTATION OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF ORGANIZATIONAL CULTURE

The article examines the possibilities of using virtual social networks for the implementation of socio-psychological mechanisms for the construction and development of organizational culture. The authors describe social networks as a special virtualized social environment, characterize and describe the features of interaction within it. In the work, much attention is paid to socio-psychological mechanisms - scoring, patricipation, the technology of the expanding core and cascade technology, as well as the organizational conditions for employee motivation

USE OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF CORPORATE CULTURE IN PROFESSIONAL TRAINING OF NETWORK GENERATION

The article identifies the problems of implementing a competence approach in education in the context of the unpreparedness of students for professional development due to socio-psychological characteristics as representatives of the network generation. The solution can be a multifaceted use of socio-psychological mechanisms of corporate culture as a tool for socio-psychological preparation for professional activities

Social and psychological adaptation features of newly appointed managers

In the professional environment, socio-psychological adaptation to work occurs among workers, ordinary specialists and managers. The adaptation process is the most difficult for employees appointed to a managerial position for the first time. This is because they need not only to adapt to a new job, but also to choose a suitable management strategy, as well as to meet the expectations of subordinates and match their level. They should have such managerial skills to set correctly tasks taking into account the professional level of subordinates and their socio-psychological characteristics. The authors of the article consider the main problems faced by first-time managers during the socio-psychological adaptation to professional activity. The study presents the most effective mechanisms and tools that will make the adaptation of such employees as successful as possible

Socio-psychological adaptation in the context of the trend of transition to a remote work format

Digital technologies have become firmly embedded in all spheres of our life. Presently, it is almost impossible to imagine a single day without the use of gadgets and electronic devices. An important place in the modern world is occupied by the problem of socio-psychological adaptation, which takes place in the process of digitalization. Managers pay attention to the adaptation process of new employees, but they do not always take into account that the transition to a remote format of work for most employees can cause a stressful state. Therefore, it is so important to organize comfortable conditions during the adaptation period to new working conditions. The article considers the socio-psychological features that allow them to pass most effectively the adaptation period in the conditions of the tendency to switch to a remote format of work. The most distinctive characteristics are highlighted, in which the adaptation is as successful as possible

Self-attitude of young people using and not using makeup

The subject of the study is the self–attitude of young people applying and not applying makeup. The relevance of the work is due to the presence of deep psychological factors that determine the use / non-use of makeup. The aim is to study the socio-psychological characteristics of self-attitude in young people who prefer and reject makeup. Research objectives are as follows: the study of scientific papers relevant to the subject of research, the formulation of the essential theoretical foundations of the research, the selection of methods that correspond to the goals of the research, the conduct of empirical research. In the empirical study, the Self-Attitude Questionnaire is used. The main result obtained by the authors is as follows: in the group rejecting makeup, self-attitude, self-esteem, self-guidance are expressed more strongly than in the group applying makeup. Makeup aversives show a more positive attitude towards themselves, are more prone to self-esteem and self-confidence, have a higher level of self-guidance. The group applying makeup is characterized by a lower self-attitude, self-guidance and self-esteem. The results obtained are important as an indicator of the psychological state of the individual during psychological counseling, psychocorrection and psychotherapy

Socio-psychological risks of different generations in the digitalisation of society

Due to the development of digital technologies and the accelerated digitalisation of society, problems of a socio-psychological nature are emerging. The essence, characteristic features and reaction of each generation to modern trends are considered. The risk factors of global digitalisation for all generations of modern society are identified. The ways of minimising the consequences of socio-psychological risks for each generation of modern society are proposed. The main trends of accelerated digitalisation of society and their impact on the socio-psychological aspects of personality, the structure of cognitive processes and its cognitive components are considered. The essence of each of the five generations is analysed, starting from the older generation of Baby boomers and ending with the new generation of Alpha, their distinctive features, risk factors and value orientations. The authors propose possible ways to minimise the consequences of socio-psychological risks for each generation. The purpose and objective of the study: using the example of the considered five generations to show the socio-psychological risks to which modern society is exposed and to determine ways to minimise them. Research methods: comparative and socio-cultural analysis. Research tools – the theory of generations. As a result of the conducted research, socio-psychological problems were identified and options for their minimisation with the help of scientific knowledge achievements were proposed. Organisational, economic and socio-psychological mechanisms make it possible to reduce risks with the intensive development of the digitalisation of society and maintain a harmonious relationship between different generations