PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN MOBIL MEREK TOYOTA YARIS(STUDI KASUS : P.T. HADJI KALLA MAKASSAR)

Penelitian ini bertujuan untuk mengetahui apakah biaya promosi yang dikeluarkan oleh P.T. Hadji Kalla Makassar selama tahun 2008 berpengaruh secara signifikan terhadap tingkat penjualan mobil Toyota Yaris. Metode analisis yang digunakan adalah analisis deskriptif yaitu strategi pemasaran dalam bentuk marketing mix dan analisis kuantitatif yaitu analisis regresi sederhana. Hasil penelitian menunjukkan bahwa : (1) Biaya promosi yang dikeluarkan oleh P.T. Hadji Kalla Makassar tidak terlalu berpengaruh terhadap tingkat penjualan mobil Toyota Yaris; (2) Dampak daripada pelaksanaan promosi pemasaran yang dilaksanakan belum terlalu baik sehingga pertumbuhan penjualan mengalami fluktuasi; dan (3) Adanya krisis global yang melanda dunia turut mempengaruhi turunnya penjualan mobil meskipun biaya promosi telah ditingkatkan

STRATEGI PEMASARAN DALAM MEMPERTAHANKAN BISNIS COFFEE SHOP DI MASA PANDEMI COVID-19 (STUDI ANOMALI COFFEE MAKASSAR)

enelitian ini bertujuan untuk mengetahui strategi pemasaran yang cocok untuk diterapkan oleh bisnis coffee shop untuk bertahan di masa pandemi Covid-19, khususnya strategi pemasaran yang diterapkan oleh Anomali Coffee Makassar. Pendekatan penelitian yang digunakan dalam penelitian ini adalah dengan menggunakan pendekatan deskriptif kualitatif. Alat analisis yang digunakan yaitu dari model bisnis kanvas untuk pemetaan konsep dasar, PESTEL dan Five-Forces of Porter untuk analisis eksternal, dan bauran pemasaran 4P dan STP untuk analisis internal perusahaan. Untuk mendeskripsikan hasil penelitian digunakan matriks SWOT dan TOWS dengan menentukan strategi pemasaran yang cocok untuk diterapkan. Hasil penelitian ini menunjukkan bahwa kekuatan dari Anomali Coffee Makassar berada dari segi tempat yang strategis dan nyaman, dengan kualitas kopi yang digunakan berkualitas tinggi, dan untuk adaptasi di masa pandemi, menginovasikan produk minumannya dengan mengeluarkan produk botolan yang bisa di simpan oleh konsumen. Sedangkan kelemahan dari bisnis ini berada di segi bauran promosi yang belum tersampaikan dengan baik ke konsumen dan dari segi harga yang kurang bisa digapai oleh kalangan menengah ke bawah. Anomali Coffee Makassar juga memiliki peluang pasar B2B dimana jika bisa meluncurkan produk botolannya dengan harga 20 ribu dan memasarkannya di berbagai marketplace agar bisa dijangkau oleh seluruh kalangan. Sedangkan ancaman yang harus dihadapi berupa situasi pandemi yang tidak menentu hingga menurunnya daya beli masyarakat, serta pemberlakuan PPKM dari pemerintah yang membuat operasional dari kafe sangat terbatas

Customers’ repurchase decision in the culinary industry: Do the Big-Five personality types matter?

This paper aims to explore the Big-Five (5) personality types on customers’ purchase decisions, as it is regarded within the phenomenon of customers’ experienced meaning, which would shape how a person’s personality would define their meaning of perceptions toward an experience in repurchasing decisions. A qualitative study with semi-structured interviews was employed in order to answer the research objectives by interviewing 84 customers in café and restaurants in Makassar city. In this paper it was discovered that participants whose high level of personality traits such as Openness, Conscientiousness and Agreeableness are the ones who will tend to make repurchase decision in the culinary industry. Moreover, those with low level in dimension of Neuroticism show a substantial relationship in making repurchase decision toward service/goods in culinary industry merely for identity making, particularly their social status in social media. Based on the research findings, there are several factors (themes) identified in exploring the relationship between the big-five personality types (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience) and repurchase decision in the culinary context. These are: 1) word of mouth and social status; and 2) price. This paper offers original contributions as this paper acknowledges the importance of a qualitative study in exploring the relationship between personality types and customers repurchase decision

One Way or Another: A Report of Toyota's Company Social Performance

As one of the prominent brands in the global automotive market, Toyota needs to provide satisfaction to stakeholders to maintain its reputation. The purpose of this article is to explain how Toyota ensures these satisfactions by implementing Corporate Social Performance (CSP). Toyota aims to grow into a company that will be good corporate citizenship that is trusted by all their stakeholders and support the society affluent over all the business activities. This is important as the result of the CSP is shaping consumer's perception toward brand in terms of brand personality and playing a central role in sustaining Toyota's long-term objectives. This paper employs research methods by systematically reviewing the relevant literature. Inclusion criteria will be that (a) sources contain the key terms of "Toyota" and/or "Corporate Social Performance", (b) sources are published in English, (c) sources are more recent than 2009. This paper will review the social performance of the Toyota Motor Corporation as corporate citizenship and the impacts of all stakeholders both on negative and positive aspects. This paper will also discuss the current, past and future actions of Toyota social performance. It is discovered that Toyota is dedicated to showing the world that a sustainable society is a greater good for all stakeholders. This will help to create a greater reputation for Toyota and fulfil the needs of stakeholders. By these social performances, investors and top talents will be attracted to work with Toyota

Keeping up with the CISG: A Case of Indonesia

Convention on Contracts for International Sales of Goods (CISG)contracts are essential for international trade as this ensures the principle of justice is met globally. Indonesia as a developing country should be aware of the international trade law, as the Indonesian legal system had remained largely unchanged from Dutch colonial heritage since a century and a half ago. Therefore, there is a current debate on whether Indonesia should ratify the CISG or not? This paper offers abundant of consideration in order to answer the question. The aims of this research are: 1) to determine why Indonesia has refrained from ratifying the CISG up to now to, 2) To determine current pressures on Indonesia to ratify CISG, 3) to assess potential advantages of ratification, 4) to assess potential disadvantages of ratification, and 5) To make recommendations with respect to reservations that Indonesia should consider. This paper employs research methods by systematically reviewing the relevant literature. Inclusion criteria will be that (a) sources contain the key terms of “Indonesia” and/or “CISG”, (b) sources are published in English, (c) sources are more recent than 2001. It is discovered that decision makers in Indonesia face the difficult choice of whether staying with an embedded system of rules for contractual disputes of an international or to keep up with the CISG. The majority of opinion appears to suggest that Indonesia needs to reform its economic legislation and ratifying the CISG at the same would be prudent. The challenges for decision makers is choosing an appropriate time and giving the judiciary meaningful instruction on the interpretation of key provisions

PENGARUH KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI PADA PT. BANK SULSELBAR DI KOTA MAKASSAR: SEBUAH TINJAUAN GREEN HRM

Penelitian ini bertujuan mengisi gap di literature yang ada dengan cara mengetahui pengaruh kepuasan kerja yang dimediasi oleh faktor Green Human Resource Management (Green HRM) terhadap komitmen organisasi pada PT. Bank Sulselbar. Penelitian ini menggunakan desain Penelitian kualitatif dengan menggunakan wawancara semi-structured untuk dapat mengeksplor isu Penelitian secara mendalam. Purposive sampling digunakan untuk pengumpulan data dari 50 orang, di mana populasi Penelitian adalah sejumlah 115 orang. Temuan Penelitian ini menunjukkan bahwa kepuasan Kerja karyawan berpengaruh signifikan terhadap komitmen organisasi karena dimediasi oleh faktor Green HRM. Adapun 2 (dua) tema sentral yang muncul pada analisis data kualitatif adalah: Lingkungan fisik organisasi dan praktik GHRM

We could be so good together: A Presentation of the Multinational Enterprises’ International Joint Venture Strategy Effectiveness

The main purpose of this paper is to discuss and talking about International Joint Ventures (IJVs) and the factors of Multinational Enterprises (MNEs) using IJVs strategy for entering the global market, and also elaborate what are the advantages and disadvantages of using IJVs as a strategy and provide the reader with example of successful and unsuccessful IJVs. This paper also provides the reader understanding about IJVs how Telkom Indonesia could be success with Telstra and How could be TLC Company fail partnership with Alcatel Company. Furthermore, what drive them to be successful and unsuccessful are based on the analysis of two examples case study

Analysis of Segmentation, Targeting, and Positioning in the Hospitality Sector: The Case of Paputo Beach Café

This study aimed to assess and analyze whether the marketing strategy of segmentation, target, and position (STP) on the level of sales has been implemented by Paputo Beach café in Parepare during a particular period which was from 2018 to 2019. The study applied a quantitative approach. The population of this study were the Paputo Beach café customers. The size of the sample in this study was 100 customers who visited Paputo Beach café. This study employed a representative approach as the sampling method. The data collection was via questionnaire utilization supported by interviews. Moreover, this study applied multiple linear regression analysis and this was followed by the analysis of F test and T test. Based on the results of this study through the application of multiple linear regression analysis, this study found that the regression equation is Y = 13,929+ (-0,082 X1) + 0,112 X2 + (-0,097X3) + e. In line with the statistical analysis data, this study shows that all the indicators are valid through the validity test and using the reliability test, all the variables are reliable. Furthermore, by using the method of the classical assumption, this study discovered that all the indicators are in the normal distribution and the correlation is significantly linear onto each independent variable and the dependent variable. This study eventually found that the effects of STP are positive, however not significant, towards the level of sales of Paputo Beach café in Parepare. Restaurant branding communicates a restaurant's personality and unique identity an a well considered brand creates an desired emotional connection with guests

PELATIHAN PENGOLAHAN SAMPAH PLASTIK MENJADI BERBAGAI KERAJINAN TANGAN DI DUSUN LENGKESE, KECAMATAN PARIGI, KABUPATEN GOWA

Limbah plastik dapat ditransformasikan menjadi produk komersil. Hal ini dapat diciptakan dengan cara mengolah limbah tersebut menjadi berbagai kerajinan. Ketimbang menjadi masalah bagi lingkungan, limbah di Dusun Lengkese berpotensi untuk dioleh dan dijadikan sebagai kerajinan bagi warga Dusun Lengkese, hingga pada akhirnya diharapkan untuk dapat menghasilkan tambahan pendapatan bagi masyarakat itu sendiri. Daur ulang limbah rumah tangga yang diolah dapat mengatasi dan mengurangi pengangguran atau menciptakan lapangan kerja bagi masyarakat sekitar. Adapun tujuan dari kegiatan pelatihan ini adalah untuk memberikan penyuluhan dan pelatihan kepada pemerintah kota Dusun Lengkese tentang cara menangani limbah plastik untuk berbagai kerajinan. Pada pelaksanaan kegiatan ini, penduduk yang berdomisili di Dusun Lengkese Kabupaten Gowa dibagi menjadi kelompok pengrajin kemudian dilatih keterampilan membuat berbagai produk kerajinan dari sampah plastik. Juga, sebagian penduduk juga dispesialisasikan ke dalam kelompok yang bertugas untuk memasarkan produk dari kelompok pengrajin. Selain kegiatan dalam bentuk pelatihan memproduksi bahan kerajinan, kelompok-kelompok ini juga menerima materi pelatihan tentang pengelolaan kelompok usaha bersama. Kelompok dapat berkolaborasi atau mencari pengganti dari lembaga lain seperti koperasi atau bank untuk menjamin kelangsungan usaha. Produk-produk yang dibuat oleh kelompok masyarakat tersebut diharapkan akan digunakan langsung oleh kelompok pemuda Dusun Lengkese dan dapat dikomersialkan kepada masyarakat di desa Lengkese. Pada akhirnya, dalam jangka panjang, produk tersebut diharapkan akan dapat dipasarkan di luar Dusun Lengkese

Running' With the Devil: A Study on Athletes' Compensation and Turnover Intention

Background. Athletes’ performance in sporting events is influenced by several factors. One of them is how fair the compensation system is implemented. The proper compensation will motivate the athlete to perform better. Otherwise, it will be a loss for the team. Objectives. The purpose of this study was to determine the effect of compensation on the sports achievements of South Sulawesi athletes at PON XIX 2016 in West Java, Indonesia. Methods. This research employed a qualitative stance with semi-structured interviews with 100 athletes as respondents who participated in the PON XIX 2016 event. Results. This paper’s findings suggest that there are several major themes that emerged in regard to this particular topic, they are 1) unfair treatment; 2) cognitive dissonance, and 3) turnover intention. Conclusion. To conclude, this study was strengthening the importance of the proper compensation system implementation in order to have such effective talent management within an organization. This research brings theoretical and practical implications. For theoretical implications, this research fills the gaps in the present research. Moreover, for practical implications, it is expected that the decision-makers in sports committees or sports organizations should be able to maintain their athletes by providing them fair compensation