Pengaruh Citra Merek, Kualitas Layanan dan Lokasi terhadap Keputusan Konsumen Menggunakan Jasa Salon Headquarters Manado Town Square

Pesatnya perkembangan dan persaingan di bidang jasa, menuntut adanya keunikan tersendiri di banding pesaing sejenis untuk memikat konsumen dan menguasai pasar. Hal ini membuat Salon Headquarters yang bergerak dibidang jasa perawatan kecantikan dan tata rias dituntut untuk menawarkan pelayanan yang terbaik. Tujuan penelitian untuk mengetahui pengaruh citra merek, kualitas layanan, dan lokasi baik secara simultan dan parsial terhadap keputusan konsumen. Jenis penelitian yang digunakan adalah asosiatif. Sampel yang digunakan berjumlah 97 orang berdasarkan perhitungan menggunakan rumus Slovin, pengumpulan data dilakukan dengan membagikan kuesioner kepada responden. Alat analisis yang digunakan Regresi Liniear Berganda. Hasil penelitian menunjukan secara simultan citra merek, kualitas layanan, dan lokasi berpengaruh terhadap keputusan konsumen. Secara parsial citra merek dan kualitas layanan berpengaruh signifikan terhadap keputusan konsumen, sedangkan lokasi secara parsial tidak berpengaruh signifikan terhadap keputusan konsumen. Sebaiknya pihak manajemen Headquarters memperhatikan faktor citra merek dan kualitas layanan, karena miliki pengaruh yang signifikan terhadap keputusan konsumen menggunakan jasa salon Headquarters. Kata kunci: citra merek, kualitas layanan, lokasi, keputusan konsume

Computation of the winding number diffusion rate due to the cosmological sphaleron

A detailed quantitative analysis of the transition process mediated by a sphaleron type non-Abelian gauge field configuration in a static Einstein universe is carried out. By examining spectra of the fluctuation operators and applying the zeta function regularization scheme, a closed analytical expression for the transition rate at the one-loop level is derived. This is a unique example of an exact solution for a sphaleron model in $3+1$ spacetime dimensions.Comment: Some style corrections suggested by the referee are introduced (mainly in Sec.II), one reference added. To appear in Phys.Rev.D 29 pages, LaTeX, 3 Postscript figures, uses epsf.st

Contact dermatitis of the hands in housewives: the results of a multicenter study

The survey was carried out between January 1988 and June 1990. It consisted in a clinical and allergological study of 1489 housewives, 880 of which had contact dermatitis at their hands. (group of "cases"). The other 609 represented the control group. The anamnesis was gathered with a guided questionnaire: the questions concerned familiar and personnel pathology, use of detergents and cosmetics, use of means of prevention and therapies. Patch tests with haptens of GIRDCA series and with the most common detergent components were performed. In 98% of cases hands were the lace of beginning of symptoms; in the group of "cases" 46% were positive to at least one patch test. Nickel sulphate gave positivities in the 28% of cases. Results of the search of this metal (and of chrome and cobalt) in detergents are described. Other possible occasions of contact are described. Other causes of sensitization are represented by rubber additives, by perfumes and by preservatives. Cutipositivities for detergents are very really limited. Means of protection, in particular barrier creams, are described as scarcely used