PENENTUAN TOP KAMPANYE PEMASARAN MENGGUNAKAN SOCIAL NETWORK ANALYSIS PADA SHOPEE DAN TOKOPEDIA DI MEDIA SOSIAL TWITTER

The increasing number of internet users in Indonesia has an impact on the magnitude of public interest in doing online shopping so that there is competition from business people to get top of mind in the community, one way to get top of mind, business people must strengthen their brand. In strengthening brands, the use of social media is one of the things used by business people today, so many marketing campaigns have sprung up so that brands can be known by consumers. To measure the achievement of a marketing campaign, it can generally be seen from the transactions that occur during the marketing campaign, but other than that it can also be done by seeing how many people talk about the marketing campaign on social media. This study uses the Social Network Analysis method to see the top marketing campaigns from Tokopedia and Shopee from public conversations on Twitter social media, namely #ShopeeGajian and #TokopediaWIB. This research data collection was taken using the Netlytic website with a data collection period when the two e-commerce marketing campaigns were run, namely 20-30 April 2021. The results showed that the top campaign from Social Network Analysis formed on Twitter #TokoPediaWIB was superior. Because the most talked about by the public.Peningkatan jumlah pengguna internet di Indonesia berdampak pada besarnya ketertarikan masyarakat untuk melakukan belanja daring, sehingga terjadi persaingan dari pelaku bisnis agar mendapatkan top of mind ditengah masyarakat, salah satu cara untuk mendapatkan top of mind tersebut, pelaku bisnis harus memperkuat merek mereka. Dalam memperkuat merek, penggunaan sosial media menjadi salah satu hal yang dimanfaatkan oleh pelaku bisnis saat ini, sehingga banyak bermunculan kampanye pemasaran agar merek dapat dikenal konsumen. untuk mengukur pencapaian kampanye pemasaran umumnya dapat dilihat dari transaksi yang terjadi pada saat kampanye pemasaran, tetapi selain itu juga dapat dilakukan dengan cara melihat seberapa banyak orang membicarakan kampanye pemasaran tersebut di media sosial. Penelitian ini menggunakan metode Social Network Analysis untuk melihat top kampanye pemasaran dari Tokopedia dan Shopee dari percakapan publik pada media sosial twitter, yakni #ShopeeGajian dan #TokopediaWIB. Pengumpulan data penelitian ini diambil menggunakan website Netlytic dengan periode pengambilan data pada saat kampanye pemasaran ini dijalankan oleh kedua e-commerce tersebut, yakni 20-30 April 2021. Hasil penelitian menunjukkan bahwa top kampanye dari Social Network Analysis yang terbentuk di twitter #TokoPediaWIB lebih unggul karena paling banyak dibicarakan publik

Pemodelan Faktor-Faktor yang Mempengaruhi Tingkat Kriminalitas di Jawa Timur dengan Analisis Regresi Spasial

Setiap penduduk mempunyai resiko menjadi korban tindak kriminalitas. Semakin besar resiko yang dimiliki masyarakat menggambarkan semakin tidak amannya suatu daerah. Penelitian ini bertujuan untuk memperoleh model yang menjelas-kan hubungan antara tingkat kriminalitas atau resiko penduduk menjadi korban tindak krimina-litas (crime rate) terhadap faktor-faktor yang mem-pengaruhinya di Jawa Timur. Ada dua matriks pembobot yang digunakan yaitu queen contiguiy dan customize, yang masing-masing menghasilkan model Spatial Error Model (SEM) dan Spatial Autoregres-sive (SAR). Berdasarkan metodel SEM, ada 2 varia-bel yang berpengaruh signifikan terhadap tingkat kriminalitas, yaitu variabel kepadatan penduduk yang berpengaruh positif dan persentase penduduk miskin yang berpengaruh negatif. Sedangkan dengan menggunakan metode SAR, ada 3 variabel yang berpengaruh signifikan terhadap tingkat kriminalitas di Jawa Timur yaitu kepadatan pendu-duk dan Indeks gini yang berpengaruh positif serta PDRB perkapita yang berpengaruh negati

STRATEGI KOMUNIKASI GERAKAN BERSIHKAN INDONESIA DALAM MEMBANGUN AGENDA PUBLIK

Air pollution causes public health problems, especially in vulnerable communities. Air pollution is also a contributor to climate change in Indonesia. To reduce air pollution and the rate of climate change, a group of civil society organizations that are members of Clean Indonesia seeks to build a public plan by using a communication strategy to influence the policies issued by the government to abandon fossil energy as the main cause of air pollution. This research is qualitative by using interviews and in-depth observations of Clean Indonesia. It is concluded that the communication strategy carried out by Bersih Indonesia to build a public agenda uses media advocacy by utilizing interpersonal and mass communication channels. The aim is to optimize persuasion and open up public space for the community. The news regarding the refusal of foreign bank financing to fund fossil energy projects indicates that the expected effect is achieved in public agenda communication. Still, the absence of regulations or policies issued by the government to reduce the use of fossil energy indicates that the effect of public agenda communication to the government has not been achieved.Polusi udara mengakibatkan terjadinya gangguan kesehatan masyarakat terutama pada masyarakat rentan. Polusi udara juga turut menjadi penyumbang perubahan iklim di Indonesia. Untuk menekan polusi udara dan laju perubahan iklim, sekelompok organisasi masyarakat sipil yang tergabung di dalam Bersihkan Indonesia berupaya untuk membangun agenda publik dengan menggunakan strategi komunikasi dengan tujuan untuk dapat mempengaruhi kebijakan-kebijakan yang dikeluarkan oleh pemerintah untuk meninggalkan energi fosil sebagai penyebab utama polusi udara. Penelitian ini bersifat kualitatif dengan menggunakan metode wawancara serta observasi mendalam terhadap Bersihkan Indonesia. Disimpulkan bahwa strategi komunikasi yang dilakukan oleh Bersihkan Indonesia untuk membangun agenda publik menggunakan advokasi media, dengan memanfaatkan saluran komunikasi interpersonal dan massa, tujuannya untuk mengoptimalkan persuasi dan membuka ruang publik masyarakat. Adanya pemberitaan mengenai penolakan pembiayaan bank asing dalam mendanai proyek energi fosil mengindikasikan tercapainya efek yang diharapkan dalam komunikasi agenda publik, namun belum adanya regulasi atau kebijakan yang dikeluarkan oleh pemerintah untuk mengurangi penggunaan energi fosil mengindikasikan belum tercapainya efek komunikasi agenda publik kepada pemerintah

Students\u27 Cognitive Style and Their Ratings of Their Teacher\u27s Effectiveness

An instructor\u27s behavior may be perceived as more important or more effective by students whose cognitive style is compatible with the instructor\u27s teaching style

Stress and Coping Stress on Motorcycle Driver

The imbalance increasing number of motorcycle every year compared to the increasing street development causing traffic jam. The traffic jam also cause stress on motorcycle driver. The aim of this study is to know the stress and the coping stress on motorcycle driver, with one research subject which is a man who usually drive motorcycle every day. The factors that can cause stress are physic stressor; such as weather and traffic jam, social stressor; such as busy hours, crowded streets and reckless drivers. The psychological symptomps are exhausted physic and easy to get angry or mad on the street. The subject uses emotion-focused coping and problem-focused coping to handle those conditions

Intellectual Property Rights Education as a General Compulsory Subject in Higher Education

In several developed countries such as the United States of America (USA), Japan, and the United Kingdom, Intellectual Property Rights (IPR) education has an important role in empowering IPR. The existence of HKI education also increases the growth of the creative economy. Therefore, the creative economy sector is growing rapidly and contributing significantly to Gross Domestic Product (GDP), labor absorption, and exports. However, it is different from the people in Indonesia who still lack understanding and awareness of IPR. On the one hand, IPR has moral and economic values that must be protected. This paper aims to examine the urgency of HKI as a compulsory subject in universities in Indonesia This type of research is legal research using a comparative approach. The data collection technique was carried out by means of a literature study. Data analysis techniques were carried out using normative juridical methods. The results of the study stated that HKI has an urgency as a compulsory subject in tertiary institutions due to several things, first, innovations and research results produced in tertiary institutions are HKI objects that must be protected. In addition to encouraging innovation, this is intended so that inventors and creators can have moral and economic values for their findings. Second, the prevalence of IPR violations in tertiary institutions is an indication of the importance of IPR Education as a general compulsory subject. Third, downstream research results. The main asset in downstream research results is intellectual property owned by creators and inventors. The results of higher education research are the values of originality, innovation, and uniqueness that require the protection of intellectual property. IPR education can be a medium to increase awareness of legal protection for a research result produced by academics.  &nbsp

Kecerdasan Moral Pada Remaja Yang Mengalami Deviasi Mothering

Mothering deviance that happened with child has negative side for the child\u27s growthespecially for the moral intelligence. The aim of this study is to describe about moralintelligence in children with mothering deviance. The approach of this research is qualitativeresearch. The participants of this research are two children, and interview and observationare using for the data collecting. The result shows that children with mothering deviance hastendency for not having good moral intelligence. This can be happened because of somefactors. First, the absence of parents emotionally, abuse moment in infant, also age andenvironment factors. Furthermore, the growth of children moral intelligence still can beexpected from love and affection for substituting the role of mother and in teaching goodmoral values

Modal Bergerak, Serikat Terserak:Perubahan Situasi Perburuhan Dan Tantangan Gerakan Buruh Di Indonesia

The passage explains the alternation of economic situation and macro politics, as well as the mechanism and impacts of the informalizing process carried out by industrial sectors towards the labors and communities. This is further connected to the efforts of developing the alternative frame of organizing and the future labor movement that is more responsive towards the industrial and labor situations going on today

Ojo Njawil Ojo Nyaduk: Hubungan Sosial Buruh Dalam Komuniti Rungkut Lor, Surabaya

One of the obsessions of recent labor movement is organizing the community- base labor movement. The study shows that labors have a not very lucky social identity in the community they live, in which it differ them from their lords. The identity is formed due to: (1) the social demographic character of the labor, (2) The working rhythm in factories which limits their time and energy to socialize themselves with their lords. Such unlucky differences are still strengthened by: (1) the regulation of inhabitant administration, (2) labor allocation by industries, and (3) various interventions towards communities. Establishing the community-base labor movement is supposed to consider such realities, in order not to strengthen the differences, but build up understanding among communities