The Effect of the Marketing Mix and Specialized Knowledge on the Export Performance of SMEs Exporting Dry Fruits

Export is a crucial driver of economic growth in various countries and significantly contributes to a country's entry into global markets and enhances economic success. In developing countries such as Iran, economic and social development programs prioritize the expansion of exports, particularly high value added agricultural products. The growth in non-oil exports, such as dried fruits, and the entry of domestic producers into new global markets have led to an increased demand for Iran's export products. This has also resulted in higher production levels, increased employment opportunities, and higher value added in the related activities. To enhance export performance, which is a crucial measure of a company's success in utilizing its resources and capabilities in the international arena over a specific period of time, it is important to focus on improving marketing strategies and specialized knowledge. Therefore, this research aims to examine the impact of marketing mix and specialized marketing knowledge on the export performance of small and medium-sized enterprises (SMEs) involved in exporting dried fruits in Mashhad, Iran in 2022. A total of 80 questionnaires were distributed among senior managers, board members, and business managers of dried fruits SMEs using the available sampling method. Structural equation modeling was employed for data analysis and test of research hypotheses. The statistical data and structural equation modeling revealed that the joint impact of marketing mix and specialized marketing knowledge has a positive and significant influence on export performance. In order to improve the company's profitability, it is essential for senior managers and sales managers to recognize the significance of these two factors and undergo relevant training to acquire the necessary skills. Moreover, managers should make effective use of appropriate distribution channels to expand their exports. Simultaneously, they should consider adapting product quality and packaging to align with the preferences of foreign buyers

First record of the seed-eating wasp, Systole eremodauci (Hym.: Eurytomidae) from Iran

The family Eurytomidae includes economically important wasps, which feed on the seeds of various agricultural, horticultural and rangeland plants. This report is part of a survey conducted during 2009-2012 to identify the seed-eating pests of non-legume rangeland plants in the Fars province of Iran. The eurytomid species Systole eremodauci Zerova, 1994 was collected on ammoniacum plant, Dorema ammoniacum (D. Don.), and is first recorded from Iran

Reduced LIMK2 expression in colorectal cancer reflects its role in limiting stem cell proliferation

Objective: Colorectal cancer (CRC) is a major contributor to cancer mortality and morbidity. LIM kinase 2 (LIMK2) promotes tumour cell invasion and metastasis. The objectives of this study were to determine how LIMK2 expression is associated with CRC progression and patient outcome, and to use genetically modified Drosophila and mice to determine how LIMK2 deletion affects gastrointestinal stem cell regulation and tumour development.<p></p> Design: LIMK2 expression and activity were measured by immunostaining tumours from CRC-prone mice, human CRC cell lines and 650 human tumours. LIMK knockdown in Drosophila or Limk2 deletion in mice allowed for assessment of their contributions to gastrointestinal stem cell homeostasis and tumour development.<p></p> Results: LIMK2 expression was reduced in intestinal tumours of cancer-prone mice, as well as in human CRC cell lines and tumours. Reduced LIMK2 expression and substrate phosphorylation were associated with shorter patient survival. Genetic analysis in Drosophila midgut and intestinal epithelial cells isolated from genetically modified mice revealed a conserved role for LIMK2 in constraining gastrointestinal stem cell proliferation. Limk2 deletion increased colon tumour size in a colitis-associated colorectal mouse cancer model.<p></p> Conclusions: This study revealed that LIMK2 expression and activity progressively decrease with advancing stage, and supports the hypothesis that there is selective pressure for reduced LIMK2 expression in CRC to relieve negative constraints imposed upon gastrointestinal stem cells.<p></p&gt

ROCK1 and LIMK2 Interact in Spread but Not Blebbing Cancer Cells

Cancer cells migrating within a 3D microenvironment are able to adopt either a mesenchymal or amoeboid mode of migration. Amoeboid migration is characterised by membrane blebbing that is dependent on the Rho effectors, ROCK1/2. We identify LIMK2 as the preferred substrate for ROCK1 but find that LIMK2 did not induce membrane blebbing, suggesting that a LIMK2 pathway is not involved in amoeboid-mode migration. In support of this hypothesis, novel FRET data demonstrate a direct interaction between ROCK1 and LIMK2 in polarised but not blebbing cells. Our results point to a specific role for the ROCK1:LIMK2 pathway in mesenchymal-mode migration

Distribution and New Host Plants of Seed Beetles (Col.: Chrysomelidae: Bruchinae) from Iran

This report is part of a national project for gathering and classifying the arthropod seed feeders in different provinces of Iran between 2008–2014. In this paper, nineteen host species with their areas of distribution are presented for twelve species of seed beetles (Chrysomelidae: Bruchinae). Most of the identified host plants (84%) belong to the family Fabaceae (Leguminosae). In addition, all known hosts for these beetles are discussed. The identified species in this study were confirmed by Dr. Alex Delobel in the Natural history Museum of Paris. The studied material is deposited in the arthropod collection of Research Institute of Forests and Rangelands

Tychiini and Mecinini (Coleoptera: Curculionidae, Curculioninae) of Iran: eleven species recorded for the first time, with new data on host plants and distribution of several species

A faunistic study on the tribes Tychiini and Mecinini (Curculionidae, Curculioninae) was carried out during the years 2010-2013 in different ecological regions of Iran. Twenty nine species belonging to the genera Mecinus Germar, 1821, Gymnetron Schoenherr, 1825, Rhinusa Stephens, 1829, Cleopomiarus Pierce, 1919, Tychius Germar, 1817 and Sibinia Germar, 1817 were collected. Localities and ecological notes on each species are provided. Among these, The following 11 species are new to the Iranian fauna: Mecinus crassifemur (Arzanov, 1991), Mecinus simus (Mulsant & Rey, 1859), Gymnetron linkei Reitter, 1907, Rhinusa antirrhini (Paykull, 1800), Rhinusa brondelii (H. Brisout de Barneville, 1862), Rhinusa florum (Rübsaamen, 1895), Tychius reitteri Faust, 1889, Tychius tridentinus Penecke, 1922, Sibinia aureofulva (Desbrochers des Loges, 1875), Sibinia pellucens (Scopoli, 1772), Sibinia unicolor Fảhraeus, 1843, whereas all other 18 species are new for one or more provinces. Host plants of several species reported for the first time and commented as well

Oak cynipid gall inquilines of Iran (Hym.: Cynipidae: Synergini), with description of new species

Ten known cynipid inquiline species associated with oak cynipid galls (Hymenoptera, Cynipidae: Synergini and Cynipini), their distribution and host associations are given for the first time for the Iranian cynipid fauna: Ceroptres cerri Mayr, C. clavicornis Hartig, Saphonecrus haimi (Mayr), Synergus gallaepomiformis (B. de Fonsc), S. pallidipennis Mayr, S. pallipes Hartig, S. reinhardi Mayr, S. thaumacerus (Dalman), S. umbraculus (Olivier) and S. variabilis Mayr. Five new species of cynipid inquilines, Saphonecrus irani Melika & Pujade-Villar sp. n., Synergus acsi Melika & Pujade-Villar sp. n., Synergus bechtoldae Melika & Pujade-Villar sp. n., Synergus palmirae Melika & Pujade-Villar sp. n. and Synergus mikoi Melika & Pujade-Villar sp. n. are described from Iran; the description and diagnosis of adults of these new species, their host associations and biology are given. Finally, galls that may induce by the inquiline Synophrus olivieri Kieffer have been collected