Anonymity, Privacy, and Disclosure (APD) Triad on Social Networking Applications

While the average time people spend on their mobile apps continues to increase, the life cycle of using new social networking apps (SNA) remains relatively short, mostly due to privacy concern. For SNA users, it is important to know how the perception of anonymity and privacy concern determine the depth of disclosed information. For many SNA developers and practitioners, understanding the actual engagement of users on the platform is critical for measuring success of the app. Previous research has evaluated motivations/preventions of app usage and consequences of continuing usage. Despite efforts to understand the engagement with mobile devices and other users, there is little work in the Information Systems (IS) field to simultaneously investigate the triad of anonymity, privacy concern, and disclosure (APD) on continuous engagement with SNAs. Through the lens of contextual integrity of privacy, this research proposes a research model to investigate APD relationships with perceived and actual engagements with a new SNA. The research model is tested using a survey and actual usage data captured from users’ log files provided by mobile app developers. Results demonstrate how privacy is significantly related with actual engagement while anonymity relationship with actual engagement is fully mediated by perceived engagement

Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies

yes‘Habit’ was the most important theoretical addition into UTAUT2 to challenge the role of behavioural intention as a lone predictor of technology use. However, systematic review and meta-analysis of Price value the other UTAUT2 additional construct revealed major inconsistency of the model with just 41% UTAUT2 based studies including the construct in their research. Thus, the aim of this research is to understand the appropriateness of ‘habit’ construct usage among UTAUT2 based empirical studies and their reason for omission or inclusion. The findings from 66 empirical studies revealed only 23 studies a meagre (35%) utilised ‘habit’ construct and the remaining massive 43 studies (65%) excluded the construct from their research model. The major reason for studies not including “habit” construct was they were examining users of new technology at early stage of adoption where sufficient time hasn’t elapsed for users to form habit. Moreover this study caution the use of experience as an alternative for habit. Since experience can be gained under mandatory settings which is not sufficient enough to form habit that occurs more naturally under voluntary settings. This study also provided number of recommendations for theory and practice based on the findings

SPATIOTEMPORAL PATTERNS AND SOCIOECONOMIC DIMENSIONS OF SHARED ACCOMMODATIONS: THE CASE OF AIRBNB IN LOS ANGELES, CALIFORNIA

In recent years, disruptive innovation by peer-to-peer platforms in a variety of industries, notably transportation and hospitality have altered the way individuals consume everyday essential services. With growth in sharing economy platforms such as Uber for ridesharing and Airbnb for short-term accommodations, interest in examining spatiotemporal patterns of participation in the sharing economy by suppliers and consumers is increasing. This research is motivated by key questions: who are the sharing economy workers, where are they located, and does their location influence their participation in the sharing economy? This paper is the first systematic effort to analyze spatiotemporal patterns of participation by hosts in the shared accommodation-based economy. Using three different kinds of shared accommodations listed in a 3-year period in the popular short-term accommodation platform, Airbnb, we examine spatiotemporal dimensions of host participation in a major U.S. market, Los Angeles CA. The paper also develops a conceptual model by positing associations of demographic, socioeconomic, occupational, and social capital attributes of hosts, along with their attitudes toward trust and greener consumption with hosts’ participation in a shared accommodation market. Results confirm host participation to be influenced by young dependency ratio, the potential of supplemental income, as well as the sustainability potential of collaborative consumption, along with finance, insurance, and real estate occupation, but not so much by trust for our overall study area. These results add new insights to limited prior knowledge about the sharing economy worker and have policy implications