Achieving Good Dividends Through Brand Leadership

The authors of this chapter argue for more successful and inspirational businesses that walk the talk. The case of Elvis & Kresse is offered to illustrate that a brand can live and breath the essence of 'doing good'. Elvis & Kresse follows high ethical standards, cares for the environment, employees, consumers and shows an inspirational example of how to combine high standards and responsible business practices

Non-physics peer demonstrators in undergraduate laboratories: A study of students' perceptions

© 2016 IOP Publishing Ltd. Laboratory demonstrators play a crucial role in facilitating students' learning in physics subjects. Inspired by the success of peer-led activities, we introduced peer demonstrators to support student learning in first-year physics subjects that enrol students not intending to major in physics. Surveys were administered to 1700 students over 4 years in four subjects to examine student perceptions of how demonstrators assisted them in the laboratory. Scores awarded to peer demonstrators by students were no lower than those awarded to demonstrators traditionally employed in the first year physics laboratory. These latter demonstrators were drawn mainly from the ranks of physics research students. The findings validate the recruitment of peer demonstrators and will be used to inform the recruitment and support programmes for laboratory demonstrators

The impact of inquiry orientation and other elements of cultural framework on student engagement in first year laboratory programs

© 2018 Institute for Innovation in Science and Mathematics Education. Inquiry-oriented approaches to learning have gradually entered science laboratory programs, aiming to deliver an authentic experience of doing science, enhance student engagement with the material, and bring greater emphasis on generic skills underpinning graduate attributes. Although such approaches have demonstrated pedagogical advantages and improved student engagement, it is not clear how the advantages should be weighted against other elements of what may be regarded as the laboratory program's cultural framework. We analysed two large-enrolment introductory tertiary programs: physics and chemistry at the University of Technology Sydney. The programs differed in the level of inquiry orientation but also in approaches to design, logistics and relevancy. We found that, based on student survey responses, the putative advantages of a deeper inquiry orientation in the physics laboratory were insufficient to compensate for the apparent advantages arising from the other elements of the cultural framework in the chemistry laboratory

How reliable are scanning tunneling microscopy measurements of electron transport in molecules ?

Scanning tunneling microscopy measurements of tunneling through molecules adsorbed on a surface have been simulated using a standard empirical model based upon the Wentzel-Kramer-Brillouin method applied to tunneling through a barrier. The Gaussian noise inherent in these experiments has been added to the model data using a Monte Carlo technique. By generating multiple sets of current-voltage curves and fitting these to the model we have evaluated how reliably barrier height can be determined as a function of noise level. The results suggest that for constant percentage standard deviation in the noise greater than 5% the barrier height cannot be determined reliably. At this level, the standard deviation in the estimate of the barrier height is about 10%. Weighted fits give more reliable estimates of the barrier height. If the height of the tip above the molecule is known, so that the fit is only a single parameter the barrier height can be determined reliably even at percentage noise levels as high as 20%. However, in this case unweighted fits must be used otherwise the estimated value deviates by up to 15% from the true value. Data with constant absolute noise give similar results. The effects of experimental resolution have been evaluated in a similar manner and are shown to have a significant influence on the reliability. At a resolution of about 0.1% of full scale the standard deviation in the estimate of barrier height is only about 2% but increases rapidly to 10% for a resolution of about 1%

Accelerated aging-related transcriptome changes in the female prefrontal cortex

Human female life expectancy is higher than that of males. Intriguingly, it has been reported that women display faster rates of age-related cognitive decline and a higher prevalence of Alzheimers disease (AD). To assess the molecular bases of these contradictory trends, we analyzed differences in expression changes with age between adult males and females, in four brain regions. In the superior frontal gyrus (SFG), a part of the prefrontal cortex, we observed manifest differences between the two sexes in the timing of age-related changes, that is, sexual heterochrony. Intriguingly, age-related expression changes predominantly occurred earlier, or at a faster pace, in females compared to men. These changes included decreased energy production and neural function and up-regulation of the immune response, all major features of brain aging. Furthermore, we found that accelerated expression changes in the female SFG correlated with expression changes observed in AD, as well as stress effects in the frontal cortex. Accelerated aging-related changes in the female SFG transcriptome may provide a link between a higher stress exposure or sensitivity in women and the higher prevalence of AD

Operation Moshtarak and the manufacture of credible, “heroic” warfare

Richard Lance Keeble argues that Fleet Street’s coverage of the Afghan conflict has served largely to promote the interests of the military/industrial/media complex – and marginalise the views of the public who have consistently appealed in polls for the troops to be brought back hom

Computer memories: the history of computer form

This paper looks at the computer as a truly global form. The similar beige boxes found in offices across the world are analysed from the perspective of design history rather than that of the history of science and technology. Through the exploration of an archive of computer manufacturer's catalogues and concurrent design texts, this paper examines the changes that have occurred in the production and consumption of the computer in the context of the workplace, from its inception as a room-sized mainframe operated through a console of flashing lights, to the personal computer as a 'universal' form, reproduced by many manufacturers. It shows how the computer in the past has been as diverse as any other product, and asks how and why it now appears as a standardised, sanitised object. In doing so our relationship with the office computer, past and present is explored, revealing a complex history of vicissitude.</p

Measurement uncertainty as a threshold concept in Physics

We report on the initial findings of a study aimed at developing ways to address threshold concepts in the design of undergraduate curricula, involving academics in two disciplines (physics and law) from four Australian universities The present paper compares two different processes by which physics academics identified and characterised a candidate threshold concept, measurement uncertainty, using student interviews and their own experiences as teachers

On Convergence and Threshold Properties of Discrete Lotka-Volterra Population Protocols

In this work we focus on a natural class of population protocols whose dynamics are modelled by the discrete version of Lotka-Volterra equations. In such protocols, when an agent $a$ of type (species) $i$ interacts with an agent $b$ of type (species) $j$ with $a$ as the initiator, then $b$'s type becomes $i$ with probability $P\_{ij}$. In such an interaction, we think of $a$ as the predator, $b$ as the prey, and the type of the prey is either converted to that of the predator or stays as is. Such protocols capture the dynamics of some opinion spreading models and generalize the well-known Rock-Paper-Scissors discrete dynamics. We consider the pairwise interactions among agents that are scheduled uniformly at random. We start by considering the convergence time and show that any Lotka-Volterra-type protocol on an $n$-agent population converges to some absorbing state in time polynomial in $n$, w.h.p., when any pair of agents is allowed to interact. By contrast, when the interaction graph is a star, even the Rock-Paper-Scissors protocol requires exponential time to converge. We then study threshold effects exhibited by Lotka-Volterra-type protocols with 3 and more species under interactions between any pair of agents. We start by presenting a simple 4-type protocol in which the probability difference of reaching the two possible absorbing states is strongly amplified by the ratio of the initial populations of the two other types, which are transient, but "control" convergence. We then prove that the Rock-Paper-Scissors protocol reaches each of its three possible absorbing states with almost equal probability, starting from any configuration satisfying some sub-linear lower bound on the initial size of each species. That is, Rock-Paper-Scissors is a realization of a "coin-flip consensus" in a distributed system. Some of our techniques may be of independent value