29 research outputs found
The theory of planned behaviour and discrete food choices: a systematic review and meta-analysis
Sustainable food choice motives : The development and cross-country validation of the Sustainable Food Choice Questionnaire (SUS-FCQ)
In view of all kinds of sustainability concerns related to our current diet, it is essential to gain a good understanding of the sustainability motives consumers have for selecting their food. A comprehensive and validated scale to measure sustainability motives within the full range of food choice motives could contribute to this understanding, especially as sustainability is a multi-faceted concept in which the different aspects can sometimes be conflicting. The current paper aims to 1) develop the Sustainable Food Choice Questionnaire (SUS-FCQ) that covers the full concept of sustainability, 2) test which dimensions of sustainable food choice motives can be distinguished and 3) validate the scale as part of the Food Choice Questionnaire in multiple countries. An online survey was completed by 5,116 respondents from five European countries (The Netherlands, Denmark, Czech Republic, France and Italy). The scale was developed with a Dutch sub-sample and validated in all included countries. Exploratory factor analysis followed by confirmatory factor analyses resulted in a two-factor solution. A ‘general sustainability’ dimension (6 items, covering environmental, ethical and animal welfare aspects) and a ‘local & seasonal’ dimension (3 items) were identified. The Sustainable Food Choice Questionnaire shows to be reliable and valid in the five included countries and can be used as an addition to the Food Choice Questionnaire developed by Steptoe and colleagues (1995). The scale is suitable to gain a better understanding of the position of sustainability motives against other motives in consumers food choices and can be used for country comparisons.</p
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The influence of anticipated pride and guilt on pro-environmental decision making.
The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions. We find evidence that anticipating one's positive future emotional state from green action just prior to making an environmental decision leads to higher pro-environmental behavioral intentions compared to anticipating one's negative emotional state from inaction. This finding suggests a rethinking in the domain of environmental and climate change messaging, which has traditionally favored inducing negative emotions such as guilt to promote pro-environmental action. Furthermore, exploratory results comparing anticipated pride and guilt inductions to baseline behavior point toward a reactance eliciting effect of anticipated guilt