A Study on the Principles and Strategies of Brand Translation From a Perspective of Functional Equivalence

With economic globalization, trades all over the world have become more frequent, commodities have circulated more rapidly, and diversified consumer demands have been also met. The public has come to realize the importance of brand effect in stimulating consumption and exploring market. The promotion of advertisement on the product is beyond the reach of other forms and has been favored by the public. With the continuous emergence of foreign products, advertisements tend to have more diversified forms and plentiful connotations. In this context, it’s especially important to study on the principles and strategies in foreign brand translation. From a perspective of functional equivalence, this article proposes the “Three Aesthetics” principle and association principle in brand translation, has an introduction to the commonly used translation methods, and puts forward examples to further discuss the feasibility to implement foreign brand translation under the guidance of functional equivalence

Underpricing of Initial Public Offerings(IPO) in China

The research investigates the phenomenon of underpricing of initial public offerings (IPO) on Chinese A- share market by using a sample consisting of 954 data ranging from year 2001 to 2010. Firstly, the research indicates that underpricing of IPO exists in every stock market. However, it is especially serious in Chinese stock market. Secondly, the research reviews some theories and hypothesizes carried by both western scholars and Chinese scholars to show the different opinions to IPO underpricing phenomenon. Thirdly, the research regress the data collected on Chinese A-share market. The result shows that underpricing of IPO is serious in Chinese stock market and indicates the factors that affect IPO underpricing in China. Besides, the research indicates the special Chinese regulations and systems also affect the level of IPO underpricing. What is most important is that different to other works, the research shows the most important reform in Chinese stock market known as equity separation reform is not the factor that affects IPO underpricing. Finally, the research concludes that as development of Chinese stock market, underpricing level is decreasing gradually. In addition, the research gives some suggestions to Chinese stock market on how to decrease underpricing level of IPO

Parametric analysis of CO2 hydrogenation via fischer-tropsch synthesis: A review based on machine learning for quantitative assessment

This review focuses on the parametric impacts upon conversion and selectivity during CO2 hydrogenation via Fischer-Tropsch (FT) synthesis using iron-based catalyst to provide quantitative evaluation. Using all collected data from reported literatures as training dataset via artificial neural networks (ANNs) in TensorFlow, three categorized parameters (namely: operational, catalyst informatic and mass transfer) were deployed to assess their impacts upon conversions (CO2) and selectivity. The lump kinetic power expressions among literature reports were compared, and the best fit model is the one that was proposed by this work without arbitrarily assuming power values of individual partial pressure (CO and H2). More than five sets of binary parameters were systematically investigated to find out corresponding evolving patterns in conversion and selectivity. Aided by machine learning, tailoring product distributions based on specific selectivity or conversion for optimization purpose is practically achievable by deploying the predictions generated from ANNs in this work

Clean process to utilize the potassium-containing phosphorous rock with simultaneous HCl and KCl production via the steam-mediated reactions

In this paper, a clean process based on the steam-mediated reactions for simultaneous HCl and KCl production using the potassium (K)-containing phosphorous rock as a precursor is proposed. Through hydrochloric acid (HCl) leaching, not only the generation of H3PO4and CaCl2 (via further precipitation) were realized but also the acid-insoluble residue [phosphorous-rock slag (PS)] rich in elements, that is, K, Al, Si, and so on, in the form of microcline (KAlSi3O8) and quartz (SiO2) was obtained and became readily available for further HCl and KCl generation. Over 95 % of the elements, that is, K, Al, and Si, come into the final products, and the overall acid consumption (based on HCl) is significantly reduced (90%) due to recovery of acids. The impacts of the key operational parameters such as temperature, duration, and reagent impregnate ratio were rigorously analyzed via a supervised machine learning approach, and the optimal conditions were determined [reaction temperature, X1, 850 °C; reaction duration, X2, 40 min; and impregnate ratio (PS over CaCl2), X3, 2.5] with approximately ± 10% uncertainties. Thermodynamic analysis indicates that the introduction of steam to PS + CaCl2 not only enhances the chemical potential for the formation of HCl and KCl but also provides the transport advantage in continuously removing the generated products, that is, HCl and KCl, out of the system. Molecular simulation indicates that the presence of both steam and SiO2 in the PS matrix plays critical roles in decomposing PS + CaCl2 at high temperature. The shrinking core model shows that both the intrinsic kinetics and transport are influential with the activation energy being around 14.63 kJ/mol. The potential reaction pathway is postulated

The epidemiology of hospitalized influenza in children, a two year population-based study in the People's Republic of China

<p>Abstract</p> <p>Background</p> <p>The epidemiology and disease burden of annual influenza in children in mainland People's Republic of China have not been reported in detail. To understand the incidence and epidemiology of laboratory-proven influenza hospitalization in children in China, a review of available laboratory and hospital admission data was undertaken.</p> <p>Methods</p> <p>We conducted a retrospective population-based study in Suzhou and the surrounding area of Jiangsu province, China for hospitalized cases of respiratory illness at Suzhou Children's Hospital. Cases of pneumonia or respiratory illness were identified from hospital computer data bases. Routine virological testing by fluorescent monoclonal antibody assay of all hospitalized children identified influenza and other viruses. We calculated incidence rates using census population denominators.</p> <p>Results</p> <p>Of 7,789 specimens obtained during 2007 and 2008, 85 were positive for influenza A and 25 for influenza B. There were 282 specimens with parainfluenza virus and 1392 with RSV. Influenza occurred throughout the year, with peaks in the winter, and in August/September. Overall estimated annual incidence of laboratory-proven influenza hospitalization was 23-27/100,000 children 0-4 years old, and 60/100,000 in infants 0-6 months, with an average hospitalization of 9 days.</p> <p>Conclusions</p> <p>Influenza disease in young children in this part of China is a relatively common cause of hospitalization, and occurs throughout the year. The use of influenza vaccine in Chinese children has the potential to reduce the effect of influenza in the children, as well as in their communities. Studies are needed to further assess the burden of influenza, and to develop and refine effective strategies of immunization of young children in China.</p

Impacts of Antibiotic Residues in the Environment on Bacterial Resistance and Human Health in Eastern China: An Interdisciplinary Mixed-Methods Study Protocol

Antibiotic resistance is a global health challenge that threatens human and animal lives, especially among low-income and vulnerable populations in less-developed countries. Its multi-factorial nature requires integrated studies on antibiotics and resistant bacteria in humans, animals, and the environment. To achieve a comprehensive understanding of the situation and management of antibiotic use and environmental transmission, this paper describes a study protocol to document human exposure to antibiotics from major direct and indirect sources, and its potential health outcomes. Our mixed-methods approach addresses both microbiological and pathogen genomics, and epidemiological, geospatial, anthropological, and sociological aspects. Implemented in two rural residential areas in two provinces in Eastern China, linked sub-studies assess antibiotic exposure in population cohorts through household surveys, medicine diaries, and biological sampling; identify the types and frequencies of antibiotic resistance genes in humans and food-stock animals; quantify the presence of antibiotic residues and antibiotic resistance genes in the aquatic environment, including wastewater; investigate the drivers and behaviours associated with human and livestock antibiotic use; and analyse the national and local policy context, to propose strategies and systematic measurements for optimising and monitoring antibiotic use. As a multidisciplinary collaboration between institutions in the UK and China, this study will provide an in-depth understanding of the influencing factors and allow comprehensive awareness of the complexity of AMR and antibiotic use in rural Eastern China

Large-area, freestanding single-crystal gold of single nanometer thickness

Two-dimensional single-crystal metals are highly sought after for next-generation technologies. Here, we report large-area (>10^4 {\mu}m2), single-crystal two-dimensional gold with thicknesses down to a single-nanometer level, employing an atomic-level-precision chemical etching approach. The ultrathin thickness and single-crystal quality endow two-dimensional gold with unique properties including significantly quantum-confinement-augmented optical nonlinearity, low sheet resistance, high transparency and excellent mechanical flexibility. By patterning the two-dimensional gold into nanoribbon arrays, extremely-confined near-infrared plasmonic resonances are further demonstrated with quality factors up to 5. The freestanding nature of two-dimensional gold allows its straightforward manipulation and transfer-printing for integration with other structures. The developed two-dimensional gold provides an emerging platform for fundamental studies in various disciplines and opens up new opportunities for applications in high-performance ultrathin optoelectronic, photonic and quantum devices

Underpricing of Initial Public Offerings(IPO) in China

The research investigates the phenomenon of underpricing of initial public offerings (IPO) on Chinese A- share market by using a sample consisting of 954 data ranging from year 2001 to 2010. Firstly, the research indicates that underpricing of IPO exists in every stock market. However, it is especially serious in Chinese stock market. Secondly, the research reviews some theories and hypothesizes carried by both western scholars and Chinese scholars to show the different opinions to IPO underpricing phenomenon. Thirdly, the research regress the data collected on Chinese A-share market. The result shows that underpricing of IPO is serious in Chinese stock market and indicates the factors that affect IPO underpricing in China. Besides, the research indicates the special Chinese regulations and systems also affect the level of IPO underpricing. What is most important is that different to other works, the research shows the most important reform in Chinese stock market known as equity separation reform is not the factor that affects IPO underpricing. Finally, the research concludes that as development of Chinese stock market, underpricing level is decreasing gradually. In addition, the research gives some suggestions to Chinese stock market on how to decrease underpricing level of IPO

The Role of Galectins in Cervical Cancer Biology and Progression

Cervical cancer is one of the malignant tumors with high incidence and high mortality among women in developing countries. The main factors affecting the prognosis of cervical cancer are the late recurrence and metastasis and the effective adjuvant treatment, which is radiation and chemotherapy or combination therapy. Galectins, a family containing many carbohydrate binding proteins, are closely involved in the occurrence and development of tumor. They are involved in tumor cells transformation, angiogenesis, metastasis, immune escape, and sensitivity against radiation and chemotherapy. Therefore, galectins are deemed as the targets of multifunctional cancer treatment. In this review, we mainly focus on the role of galectins, especially galectin-1, galectin-3, galectin-7, and galectin-9 in cervical cancer, and provide theoretical basis for potential targeted treatment of cervical cancer