Charting service quality gaps

Some of the most influential models in the service management literature (Parasuraman et al., 1985; Grönroos, 1990) focus on the concept of service quality gap (SQG). Parasuraman et al. (1985) define a pioneering model with five SQGs, the concepts of which are amplified in Brogowicz et al.’s (1990) model. The latter has five types of encompassing gaps: information and feedback-related gaps; design-related gaps; implementation-related gaps; communication-related gaps; and customers’ perceptions and expectations related gaps. Additionally to this model amplification, other authors (e.g., Brown & Swartz, 1989) have pointed to relevant SQGs that have not been considered previously. This paper integrates current models and a group of SQGs dispersed through the literature in a new comprehensive model. It draws a link between the model and the stages of a strategy process, emphasising the SQGs’ impact on the process and raising relevant research questions.FCT, FEUALG, UALG

Buying and selling sex: a preliminary examination of the service encounter

Reports the results of a survey of the service encounters in sauna and massage parlours in the UK offering sex for sale. Draws evidence from a customer generated World Wide Web site and a case study of a small massage parlour in a small town in the north west of England. Concludes that the initial contact with the reception and the working girl is crucial to success together with the physical environment. Suggests that the woner’s ability to manage these in ways that recognize the client’s sensitivities and emotional needs will be vital for future sustainability