ANÃLISIS DE MERCADO ECONÓMICO Y FINANCIERO PARA INSTALAR UN CENTRO DE ACOPIO Y ENVASADO DE MIEL EN DELICIAS, CHIHUAHUA, MÉXICO

The Mexican honey industry is composed by around of 40,000 honey producers with 2 million of beehives. It has been the result that Mexico is the fourth producer and exporter in the world. In the year 2004, Delicias had 14,115 beehives which produced 443.3 tons of honey with a value of 14.8 millions of Mexican pesos. The honey producers have been collected individually and rustic their honey. It has caused that intermediaries joint the honey and sell mainly to the United States marketing. A marketing research was conducted in which 150 questionnaires were applied to a same families, after this a data base was done by using the SPSS version12. 0. As a result, the regional market demand calculated by the year 2011 was 167,397 liters of honey. The bottle center was designed to monthly process 8,000 liters of honey with a capacity of 200 liters/hour. The project was evaluated and indicators were positive as indicated in the next table.Gather honey center, bottle plant, honey, marketing analysis, economic and financial analysis., Agribusiness,

IMPLEMENTACION DEL SISTEMA DE GESTION “MODERNIZA†EN LA EMPRESA TICKET CENTER

This study was carried out in a bus transportation company named "Ticket Center" in Delicias,Chihuahua, which offers services such as, sale of tickets to different destinations through the United States, consultancy for the laser visa process, transportation to the American consulate in Ciudad Juarez. The purpose was to implement the Moderniza quality program, which is supported by SECTUR (Ministry of Tourism in México), in order to introduce the company the process of formalization and professionalism to increase its performance and growth to the competitive market. To achieve the above was necessary a training course to employees which the purpose of learning more about the tools to focus a better performance, personally and collectively. In addition a Strategic Planning was conducted and declared the mission, values and quality policy. Other significant result is to establish the quality manual, necessary to obtain the accreditation known as the distinctive "M", which was submitted by the Secretary of commercial and tourist development of the Government of Chihuahua. Since its implementation it has a control of the goals and indicators which improve the performance of the company: profit increase, satisfaction of customers and productivity.Certification, manual, quality, strategic planning., Agribusiness,

PLANEACIÓN ESTRATÉGICA DE UNA EMPRESA FAMILIAR DE COMIDA RÁPIDA

This study was carried out in a food company in Delicias, Chihuahua, which founded in 1975 and offers many different varieties of tortas and hamburgers accompany with carrots and tanning chili peppers prepared by them. The sales have been increasing in the last five years, therefore the owners are worried to diminish its competitiveness and they began a process to be more competitive and change its status to a formal company. The purpose of this study was to conduct a marketing research and a strategic planning to obtain information to setting objectives and competitive strategies. The market segments that attend this small business are: familiar consumers, student and workers who qualified its quality and taste as good. The strengths most important were home service, fresh materials and unique recipe. The opportunities were price of suppliers, high prices of American franchises, consumer's loyalty, increasing demand of food out of home and a strategic location. The EFI matrix was 3.51 which indicated that its strengths were highly above of the industry while the EFE matrix was 2.97 lightly above of the industry and indicated that its strategies to get the opportunities has to be improved. As a conclusion this small business has to improve its management and marketing activities to get the opportunities of its market

IMPLEMENTACION DEL SISTEMA DE GESTION “MODERNIZA” EN LA EMPRESA TICKET CENTER

This study was carried out in a bus transportation company named "Ticket Center" in Delicias,Chihuahua, which offers services such as, sale of tickets to different destinations through the United States, consultancy for the laser visa process, transportation to the American consulate in Ciudad Juarez. The purpose was to implement the Moderniza quality program, which is supported by SECTUR (Ministry of Tourism in México), in order to introduce the company the process of formalization and professionalism to increase its performance and growth to the competitive market. To achieve the above was necessary a training course to employees which the purpose of learning more about the tools to focus a better performance, personally and collectively. In addition a Strategic Planning was conducted and declared the mission, values and quality policy. Other significant result is to establish the quality manual, necessary to obtain the accreditation known as the distinctive "M", which was submitted by the Secretary of commercial and tourist development of the Government of Chihuahua. Since its implementation it has a control of the goals and indicators which improve the performance of the company: profit increase, satisfaction of customers and productivity

ANÁLISIS DE MERCADO ECONÓMICO Y FINANCIERO PARA INSTALAR UN CENTRO DE ACOPIO Y ENVASADO DE MIEL EN DELICIAS, CHIHUAHUA, MÉXICO

The Mexican honey industry is composed by around of 40,000 honey producers with 2 million of beehives. It has been the result that Mexico is the fourth producer and exporter in the world. In the year 2004, Delicias had 14,115 beehives which produced 443.3 tons of honey with a value of 14.8 millions of Mexican pesos. The honey producers have been collected individually and rustic their honey. It has caused that intermediaries joint the honey and sell mainly to the United States marketing. A marketing research was conducted in which 150 questionnaires were applied to a same families, after this a data base was done by using the SPSS version12. 0. As a result, the regional market demand calculated by the year 2011 was 167,397 liters of honey. The bottle center was designed to monthly process 8,000 liters of honey with a capacity of 200 liters/hour. The project was evaluated and indicators were positive as indicated in the next table

FACTORES SOCIOECONÓMICOS Y CULTURALES QUE DETERMINAN EL CONSUMO DE CARNE DE BOVINO EN CIUDAD JUÁREZ, CHIHUAHUA

A questionnaire was applied in Juárez city, Chihuahua; in order to evaluate the socioeconomic factors related to the consumption of bovine meat. It is a border city, located in the Northern border of Mexico, is contiguous with the city of the Paso, Texas, USA. 1,505 questionnaires to buyers from ten stores owned by a national chain of supermarkets randomly selected were applied to obtain the data. The measured variables were: type of meat, the cuts, the amount of consumption, place of purchase and reason of consumption, and indicators of quality related to the income, the structure and size of the family, level of study of the parents. The information was analyzed with the exact test of Fisher, in statistical package SPSS. The results showed that 85.4% of the families consume single bovine meat or in combination with another type of meat. Of this percentage, 41.7% combines it chicken meat, 27.9% with poultry and fish, 12.6% only consumes bovine meat and 16.7% consumes combined bovine meats,chicken, pig and/or fish. The consumption of fish meat represents 36.4% of the consumption of meats this reflects the effect of immigrations to this border. The 90.9% of the families lives in sectors classified like Popular and Economic, the 9.1%, belongs to the Average stratum. Considering the entire stratums, 57.3% consume bovine meat combined with chicken meat and fish, the 42.7% rest combines the consumption of bovine meats, chicken, pig and fish. There is a dependency between the income and the type of meat that is consumed (P<0.001), the 54.0% of the families perceive between $4.5 to$9.0 thousands pesos monthly 27.1% of thefamilies has an income between $10.5 and more than the$15.0 and 18.9% has an income of less than $3.0 thousands pesos and in this layer is where the combined consumption of bovine meat,chicken and fish predominates. The purchase of bovine meat is related to Familiar Tradition,the Readiness to cook and Price (46.3, 42.7 and 28.9%), there is a strong resemblance with reasons found in the four cities that were surveyed, so much in the rural cities as in the State Capital. The color and the consistency are strongly considered to evaluate the quality of the bovine meat; this also is similar to the criteria selected in the other cities. The purchase predominates of cut popular: like Ground special, Milanese, the seven Cutlet of and Pulp Ball; and in there is smaller amount of purchase of select cuts: Sirloin and T-bone. The purchases of select and popular cuts of bovine meat are realized in supermarkets in 83.9%.The consumed amount of meat of bovine by week is interrelated with the size of the family(P<0.001). 36.7% consume between 1 and 2 kg of beef by week, 34.4% consume more than 2kg and 28.9% consume 1 kg or less as large, 79.5% of the families have of 2 to 5 members. .82.1% of the times is the mother who decides the type of meat to buy, existing dependency between the level of studies of the mother and the amount consumed of bovine meat in a weekly basis. 59.9% of the mothers have elementary and high school equivalent studies, 40.2% have superior education (University) or medium superior levels of study (Junior college). This information can be used by the producers bovine meat that must know the market and be able to adjust their productive processes to the demands of the consumers to have greater participation in the benefits generated by the commercialization; developing alliances with the supermarket chains