Place of the Supply Chain Strategy in an Integrated Business Management System

Abstract— This article reveals the importance and role of supply chain strategy in creating an integrated business management system. The concept of an integrated business management system and the prerequisites for its creation in a modern company are revealed. The goals and objectives of the integrated business management system and its main elements are outlined. The main conclusion is that achieving the company's goals will be most effective through the implementation of an integrated business management system. The authors reveal the relationship of all elements of the integrated business management system with the elements of integrated reporting of the company, since an effective business management system should be aimed at meeting all the expectations of each of the interested users. The authors believe that among the elements of an integrated business management system, an internal supply chain strategy system and a risk management system find their significant place, information about which is reflected in the public reports of modern companies. In other words, supply chain strategy is an effective tool within the functioning of an integrated business management system. The authors believe that it is most effective to structure the supply chain strategy system in accordance with the company's business processes, since control procedures must be applied at each stage of the main activity. The functions of supply chain strategy, its elements and tools depending on business processes are revealed. The importance of regular monitoring of key performance indicators is emphasized, which is carried out within the framework of the General supply chain strategy system, which contributes to the normal and effective functioning of the integrated business management system in the company

Dynamics of Psychology Students’ “Image of a Psychologist” Conception during Education

AbstractThe purpose of the presented study was to investigate how the content of the media images of psychologists is reflected on the psychology students’ self-consciousness and how the “image of a psychologist” changes its content during education. We compared the “image of a psychologist” of university entrants and students of various years of psychological education. The study involved 62 university entrants and 92 students of the first, third and fifth years of psychology education. The “image of a psychologist” portrait characteristics were evaluated by T. Leary's “Interpersonal diagnosis of personality” instrument modified by Sobchik. The “image of a psychologist” positioning in entrants’ and students’ professional identity was investigated by the “multiple identifications” method. The dynamics of the “image of a psychologist” conceptions were explored by the age-slicing method. The results of the study showed that entrants of psychology education had a positive but mythicized “image of a psychologist”. During education the “image of a psychologist” in students’ self-consciousness transformed: it became authentic, true to life, with normal and variant portrait features, as a professional self-identification image. Also during education the “image of a psychologist” lost features of a mentor or guardian and became a real life guide

TEACHING ENTREPRENEURSHIP THROUGH A CLIL APPROACH IN RUSSIAN TECHNICAL UNIVERSITIES

In recent decades, increasing numbers of EMI (English as Medium of Instructions) courses have been added to university course offerings in countries where English is not the first language, as a way of supporting university internalization and addressing the global status of English. However, some studies argue that EMI courses might affect the overall learning of course content because of students' poor lecture comprehension and passive engagement in class. In order to facilitate student engagement and improve learning experiences in EMI courses, the authors introduce a CLIL approach that would facilitate students' overall learning in entrepreneurship. By focusing rather on the content, students acquire the target language unconsciously. Learning a language through content does not only increase the students’ motivation but it also improves the students’ performances, both in language and content. This article demonstrates the possibility of combining the subject Entrepreneurial Leadership and CIL, and it intends to explore possible benefits and obstructions. During the research it became evident that the students’ interest in Entrepreneurial Leadership which was realized in the frame of Masters’ Programme “Entrepreneurs for Tomorrow” as well as their concentration increased, mainly due to the use of different teaching techniques employed and partly due to use of English as the language of instruction. Further issues raised in the field of CLIL Entrepreneurial Leadership will be discussed in the empirical part and in the curriculum analysis.

INTERNALIZATION OF TEACHER EDUCATION AS A PART OF A UNIVERSITY INTERNALIZATION STRATEGY

The internationalization of University teacher education is very important today since teachers have to prepare students for living and working in the new global world. To prepare students for the globalization of the society, university teachers should have the opportunity to gain international experience – from traditional studies and internships to summer schools and degree theses abroad, blended learning formats, buddy programmes, international field trips to preparing English-language degree programmes together with international colleagues. In this paper the authors describe the IDUTE programme (International Dimension of University Teacher Education) designed to enhance the international dimensions of various components of University teacher education programmes, to transform courses in order to facilitate change and improvement in reaching the internationalization goals of their work and to help provide University teachers with greater global competence. This paper details the nature and specifics of the IDUTE programme and provides details of the programme’s outcomes and results. The authors have done extensive research to determine both the existing international content and programme practices for University teacher education and perceived needs for improvement. The IDUTE programme promotes internationalisation among technical teachers and students and expands intercultural competence into their studies and career through creation and development of separate 16/36/72-hour modules on international activities of University Teachers.

CROSS-CULTURAL COMMUNICATION COURSE AS A FORM OF INTERNATIONALISATION AT HOME WITHIN RUSSIAN HIGHER EDUCATION INSTITUTIONS

Internationalisation of higher education at home is a relatively new phenomenon for Russia but, as a concept, it is one that is both broad and variable. The internationalisation of higher education at home has been influenced by the globalisation of economies and societies and the increased importance of knowledge. It is driven by a dynamic and constantly evolving combination of political, economic, socio-cultural and academic rationales. These motives take different forms and dimensions in different regions, in institutions and within their educational programmes. This study covers an intensive course named “Cross-cultural Communication” and its impact within Tempus, Erasmus+ and other funding programmes as well as traditional content of this course. The content of the course is evaluated through several approaches. The starting point is to consider how particular courses are taken into account in long-term strategies of universities, and on the other hand, how these intensive courses advance the implementation of internalisation strategies. Another approach concerns internationalisation at home and helps find out how, specifically, intensive courses advance internationalisation. The next point covers education and teaching development and shows what role particular courses have in the transfer of teaching methods, materials and whole course concepts in Russian higher education institutions.  

Дизайн – искусство художника и расчет аналитика

Дизайн – мистецтво, орієнтоване на досягнення найбільш повної відповідності образів і об’єктів, створених художником, можливостям і потребам людини, як утилітарним, так і естетичним. Співвідношення емоцій і знань, трансформація новітніх ідей в мистецтво дизайну визначають сьогодні вектор руху суспільства, висуваючи нові вимоги до соціальної дійсності.Design is the art focused on achievement of the complete coordination of images and objects, created by the artist, with possibilities and requirements of a person, both utilitarian, and aesthetic. At present the parity of emotions and knowledge, transformation of the newest ideas in the art of design define the vector of development of society, presenting new demands to the social validity.Дизайн – искусство, ориентированное на достижение наиболее полного соответствия образов и объектов, созданных художником, возможностям и потребностям человека, как утилитарным, так и эстетическим. Соотношение эмоций и знаний, трансформация новейших идей в искусство дизайна определяют сегодня вектор движения общества, выдвигая новые требования к социальной действительности

The impact of gender images in commercials on the self-consciousness of adolescents

© Lomonosov Moscow State University, 2015. Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact. In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined: (1) Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). (2) Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of selfconsciousness. The commercials, which were for chocolate, contained different gender types of male and female images (masculine female images, androgynous images, and feminine male images); they used as stimulus materials in an experimental situation involving 61 teenagers. The contents and dynamics of gender self-consciousness in adolescents were investigated using the psychosemantic method of "multiple identifications." We discovered that the girls' preferences for gender images were more varied than those of the boys. Despite different variants in the gender characteristics in the advertising images, their impact on the gender self-consciousness of the adolescents consisted mostly of gender differentiation and identification with the images of their own gender. In general, in regard to the direct impact in the experimental situation, at the cognitive level, the girls revealed changes in the enhancement of gender identification with images of their gender, and the boys were characterized by the enhancement of gender differentiation. At the level of emotive evaluation, in contrast to the cognitive level, we observed stronger dynamics of the changes in selfconsciousness (enhancement of gender differentiation and enhancement of identification with images of ideals and parental images). The results clearly showed the quite high plasticity of self-consciousness structures and their susceptibility to externally designated images. We concluded that, in their direct perception, features of gender images in TV commercials have specific effects on the consciousness of adolescents: they reinforce already-formed gender categories and self-identification. We consider this research a pilot study, and we are planning to check the results on a more representative sample with different age groups

The impact of gender images in commercials on the self-consciousness of adolescents

Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact. In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined:1.Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). 2.Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of self-consciousness. The commercials, which were for chocolate, contained different gender types of male and female

The impact of gender images in commercials on the self-consciousness of adolescents

Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact. In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined:1.Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). 2.Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of self-consciousness. The commercials, which were for chocolate, contained different gender types of male and female