RESEARCH ON THE FACTORS THAT INFLUENCE ON SUSTAINABLE CONSUMER BEHAVIOR

In the modern economic conditions of digitalization and the use of artificial intelligence, consumers do not buy the product, but the expected benefit of this product in the consumption process, or the properties that the product possesses, created in the production process and realized in the consumption process. In the process of making a purchase decision, consumer behavior is influenced by many factors that are inherently factors from the surrounding environment, and others are factors that are the result of the internal attitude of consumers. In order to build and implement a successful marketing strategy, marketing managers should reflect the influence of factors that differ in their characteristics and strength of influence, when the goal is to achieve sustainable consumer behavior of the consumers themselves. By its very nature, the study of the factors themselves represents a special kind of challenge, requiring depth and multi-facetedness from a scientific perspective. The ability to study these factors is a sure indicator for the preparation of a successful strategic marketing strategy that satisfies all stakeholders.

CREATING A PROFESSIONAL DEVELOPMENT PROGRAM TO ENHANCE GENERAL EDUCATION TEACHERS\u27 SKILLS IN APPLYING DIGITAL LEARNING PLATFORMS FOR TEACHING AND LEARNING

This study aims to develop a comprehensive professional development program to help general education teachers integrate digital learning platforms into the teaching and learning process using the ADDIE instructional design model. The program is structured around the five key phases of the ADDIE model - Analysis, Design, Development, Implementation, and Evaluation - providing a systematic framework for effective digital platform integration. The training program focuses on equipping teachers with the necessary skills to select, implement, and evaluate digital tools in various instructional contexts. The program development process considers best practices in instructional design and technology-enhanced learning while addressing teachers’ pedagogical needs. Special emphasis is placed on fostering engagement, adaptability, and practical application of digital resources in blended and online learning environments. By aligning professional development with the ADDIE model, this study provides a structured approach to supporting teachers in effectively utilizing digital platforms for instructional purposes. Future research will focus on piloting the program and assessing its impact on teachers\u27 digital competencies and classroom practices

PREPARING STUDENTS TO USE VIRTUAL TRAVEL TO DEVELOP PRESCHOOLERS\u27 COGNITIVE INTEREST

The modern educational space is undergoing significant changes under the influence of digital technologies, which open up new opportunities for teaching and upbringing of children. One of the innovative means of developing the cognitive interest of preschool children is the use of virtual journeys, which allow to broaden the worldview, stimulate curiosity and intensify educational and cognitive activities. The article deals with theoretical and practical aspects of preparing students for the use of virtual travel. The importance of digital technologies in preschool education, their impact on the formation of curiosity and motivation to learn about the world around us is analysed. The key methodological aspects of preparing future teachers for the implementation of virtual excursions, including the choice of content, integration with the educational programme and creation of an interactive educational environment are outlined. Attention is focused on the importance of developing students\u27 digital competence for the effective use of modern educational resources in working with preschool children. An experimental study was conducted, the respondents of which were 67 2nd year students of the bachelor\u27s degree in speciality 012 Preschool Education of Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, studying under the educational programmes “Preschool Education. Primary Education”, “Preschool Education. Speech Therapy” full-time and part-time study programmes. The readiness of future specialists to use virtual travel to develop the cognitive interest of preschoolers is investigated. For this purpose, the relevant criteria were developed and their indicators were determined: motivational (need to use virtual travel; desire for new knowledge in this area); cognitive (knowledge of the peculiarities of using virtual travel to develop the cognitive interest of preschool children); activity (ability to use virtual travel in the educational process). The study revealed mostly medium and low levels of readiness of the students who participated in the survey. The authors of the article provide examples of technologies that should be used in working with students to increase their readiness to use virtual travel in teaching preschoolers: Google Earth and Google Maps – for virtual tours of the world, CoSpaces Edu – for creating interactive media content (virtual reality, augmented reality, interactive 3D content), BYOD technology (“bring your own device”) – promotes the integration of mobile learning with other competence-based technologies. The recommendation to reduce the number of applicants with adequate and initial levels of readiness to use virtual travel in the development of cognitive interest of preschool children is to study the relevant elective discipline.

DETECTION AND MITIGATION OF MALICIOUS ACTIVITIES BASED ON DNS QUERY ANALYSIS

With the increasing number of cyber threats and the growing complexity of attacks on network infrastructures, the need for effective methods to detect malicious activities has become critically important. One of the key attack vectors is the Domain Name System (DNS), which plays a fundamental role in internet communication. Although DNS is essential for every end user, it often remains unnoticed and unprotected, making it vulnerable to abuses such as DDoS attacks, attack surface reconnaissance, and data exfiltration. The aim of this study is to develop a method for automated analysis of DNS traffic to enable early detection of suspicious patterns and prevent potential attacks. To achieve this, open-source tools, publicly available databases, and log files from a real authoritative DNS server are utilized. The methodology includes analysing the frequency and type of DNS queries, as well as evaluating the IP addresses from which they originate. The results of the analysis demonstrate that automated processing of DNS logs allows for the identification of anomalous query patterns associated with malicious activities. Systematic monitoring of DNS traffic provides an opportunity for early threat detection and faster implementation of protective measures. The proposed approach enhances cybersecurity mechanisms by strengthening threat intelligence capabilities and automating the detection process. This underscores the significance of the research and the necessity of continuously improving protection methods in the dynamic landscape of cybersecurity

ANALYZING E-COMMERCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE EUROPEAN UNION: DEPENDENCIES AND TRENDS IN THE CONTEXT OF DIGITALIZATION

The presented study analyses the implementation of e-commerce by small and medium-sized enterprises in the countries of the European Union. The main objective of the study is, based on analysing the sales of small and medium-sized enterprises in e-commerce by enterprise size and the relative share of turnover obtained from e-commerce, during the period 2013-2023, to identify the emerging dependencies, as well as to establish development trends. The importance of the digitalization of the business of small and medium-sized enterprises through e-commerce is emphasized. Development trends are established and the indicator for the average annual growth rate is determined. The adopted methodological framework for conducting the study includes the application of the IBM SPSS Statistics software product, the Excel program, as well as the use of the linear regression and correlation method. The respondents of the study are a set of small and medium-sized enterprises from the 27-member states of the European Union. The results of the analysis show that the relative share of SMEs in the countries studied that engage in e-commerce and the turnover generated by e-sales vary significantly over the period under analysis. Differences are identified across European countries. The business opportunities of SMEs to implement e-commerce in digital environments are interpreted. Such studies help to identify upcoming changes in the business models of European SMEs

ACHIEVING EXCELLENCE IN COMPUTATIONAL THINKING: INSIGHTS FROM THE ICILS 2023 STUDY

Computational thinking (CT) is often associated with computer science, but its versatility  makes it a valuable tool for navigating life in a technology-driven world. CT serves as an essential educational skill, promoting problem-solving, critical thinking, and student engagement across various disciplines. Advanced CT skills help prepare students for the challenges of modern life and contribute to success in both professional and personal spheres. Previous studies show a strong connection between computational thinking and academic achievement, suggesting that developing these skills can enhance overall educational outcomes. The latest findings from the International Association for the Evaluation of Educational Achievement (IEA) International Computer and Information Literacy Study (ICILS) 2023, highlight significant differences in how students develop CT skills, raising important questions about equal access to quality education. This study uses data from ICILS 2023 to examine differences between schools where students excel in CT and those where these skills are less developed. Across nine participating countries, no significant differences were found in access to ICT resources or in teachers’ use of ICT in and outside the classroom. Moreover, no specific curriculum topics stood out as key factors driving high CT performance in certain schools.  However, students in top-performing schools were more likely to engage in independent learning on internet-related topics and demonstrated better focus during lessons. These schools also tended to accumulate students from higher socioeconomic backgrounds (SES) and were often located in larger cities or more affluent areas. In some countries, including Latvia, selective admission processes may further contribute to these students\u27 strong performance—not just in CT but across a range of subjects.

DESIGN AND MANUFACTORING OF A LABORATORY STAND FOR TESTING ACCELERATED TENSILE CREEP OF PLASTICS ACCORDING TO ASTM D6992

The article discusses stages of design and manufacturing of a laboratory stand for accelerated tensile creep of plastics according to ASTM D6992. All components necessary for accurate operation of the laboratory stand will be examined: jaws, deadweight system,loading weights, linear strain measurement system and control, test temperature control and monitoring, test data storage and management. The aim of the article is to create flexible systems that allow the stand to be used for other similar test standards and materials. The main task in the design and manufacturing of the stand is to create reliable equipment with a high accuracy degree, automated loading of a control program, as well asability to store a large volume of data for the purpose of creating a database and comparing test results. The mathematical model for calculating equivalent years is directly integrated for easier processing of experimental results. The stand is designed and manufactured for testing 2 samples simultaneously , which facilitates  comparison of data from different polymer blends.The stand is calibrated according to its three main quantities - linear strain, temperature and deadweights.The calibration results are presented to assess accuracy of the laboratory stand systems. The stand fully meets the requirements defined according to ASTM D6992. The accuracy of the calibrated quantities allows precise calculations of accelerated creep data on a wide range of materials. Design and manufacturing steps may also be used with other standardized and non-standardized creep tensile testing methods of plastics, as well as other laboratory equipment needs with similar systems and goals.

THE ROLE OF THE LEADER IN THE PROCESS OF OVERCOMING COMMUNICATION BARRIERS IN THE NEW ERA OF INDUSTRY 4.0

Modern challenges in the new era of Industry 4.0 confront leaders with communication barriers. Barriers are factors that block or negatively change successful communication in teams. They cause stress, which is the result of dynamically developing technologies and advanced automation of processes. Depending on the leader, barriers can be temporary and surmountable, but they can be permanent and more difficult to overcome. The proposed key factors of a leader are closely related to leadership skills in the process of overcoming communication barriers. .Taking into account the specific characteristics of the industry and the growing role of the leader in the process of making management decisions, an algorithm is proposed for successfully overcoming communication barriers in the new era of Industry 4.0. The purpose of the report is to analyze the barriers and systematize the key factors for successful communication in the team and the role of the leader in developing Fig. 1. А  model of an algorithm for successfully overcoming communication barriers

USING DRONES TO CLEAN CONTINENTAL WATER BODIES

Pollution of continental water bodies has become increasingly widespread in recent decades. Plastic, construction, household and other waste is being dumped uncontrollably both near water bodies and directly into them. In addition to pollution, this often leads to more serious crisis and emergency situations such as floods, pollution of drinking and groundwater, landslides and others. This article proposes a new application of mid-range drones for monitoring pollution, the presence of unregulated landfills and transmitting information in real time. In this way, it will be possible to monitor large areas for the presence of illegally dumped waste with fewer resources. This will help to more effectively combat unregulated landfills and solve the problem in its infancy and save financial and human resources.

OPTIMIZATION OF PARAMETERS FOR WHITE AND DARK LASER MARKING OF COPPER AND BRASS PRODUCTS

This publication examines two principal techniques of fibre laser marking on copper and brass substrates, focusing on the achievement of both dark and white (light) markings. It investigates the effects of marking speed, power density, frequency, and raster pitch on marking contrast. The study identifies the power density threshold that distinguishes between light and dark markings, determining the experimental critical power density for melting at varying speeds for both materials. It also compares experimental values with theoretical predictions of critical melting power density. The findings offer practical recommendations for optimizing laser parameters to achieve high-contrast markings, thereby enhancing traceability and quality control in industrial applications involving copper and brass components.