Green accounting: Developing versus developed economies

Abstract. Businesses and corporates have started to formulate strategies to opt for environment-friendly and green operations. The same has also conceived the idea of green accounting that emphasizes taking environmental factors into account of corporate financial consideration and reports. Less to date, have made a comparative review for those progresses of green accounting in the developed versus developing economies, and to offer insights for academics and practitioners. This article offered a compact discussion of this issue and provides suggestions to theory and practices.Keywords. Green accounting, Developing economies, Developed economies.JEL. C23, F62, N17

Life-style orientation and contents of websites in personas industry

Electronic commerce challenges personas companies to design electronic system to increase interaction which leads to retain customers and increase sales. This exploratory study examines the correlation between lifestyle and emphasis on contents of website in personas industry. The study finds that market segment of lifestyle can be divided into four groups: ‘opinion leader’, ‘opinion follower’, ‘conservative’ and ‘challenger’. This paper tries to suggest a checklist to a vendor. We conclude that AIO can be a base of market segment in personas industry. We suggest some important factors which are included of the customized services, the safety of use factors, the store information and the menu illustration. Finally, we also conclude that the first three important factors of websites have significant influences on market segments of personas industry except for the store information factor.AIO, market segmentation, personas industry.

Liquid biopsy genotyping in lung cancer: ready for clinical utility?

Liquid biopsy is a blood test that detects evidence of cancer cells or tumor DNA in the circulation. Despite complicated collection methods and the requirement for technique-dependent platforms, it has generated substantial interest due, in part, to its potential to detect driver oncogenes such as epidermal growth factor receptor (EGFR) mutants in lung cancer. This technology is advancing rapidly and is being incorporated into numerous EGFR tyrosine kinase inhibitor (EGFR-TKI) development programs. It appears ready for integration into clinical care. Recent studies have demonstrated that biological fluids such as saliva and urine can also be used for detecting EGFR mutant DNA through application other user-friendly techniques. This review focuses on the clinical application of liquid biopsies to lung cancer genotyping, including EGFR and other targets of genotype-directed therapy and compares multiple platforms used for liquid biopsy