Analisis Peranan Usaha Rumahan (Bisnis Online) Dalam Peningkatan Pendapatan Masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau

ABSTRAK Penelitian ini bertujuan untuk mengetahui peranan Usaha Rumahan (Bisnis Online) Dalam Peningkatan Pendapatan Masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau. Penelitian dilaksanakan di Kota Bangkinang Kabupaten Kampar Provinsi Riau, mulai selama dua bulan, mulai November hingga Desember 2015. Populasi dalam penelitian ini adalah seluruh wanita yang melakukan usaha rumahan (Bisnis Online) di Kota Bangkinang. Sedangkan pengambilan sampel diambil sebanyak 100 responden dan dipilih karena populasi relatif homogen. Hasil penelitian menunjukkan bahwa Usaha rumahan (bisnis online) mempunyai peranan yang besar terhadap perkembangan perekonomian Indonesia. Usaha rumahan (bisnis online) memiliki peranan dalam peningkatan pendapatan masyarakat Kota Bangkinang Kabupaten Kampar Provinsi Riau. Peranan usaha rumahan (bisnis online) dapat meningkatkan pendapatan masyarakat di Kota Bangkinang, dapat dilihat dari jenis pekerjaan dan pendapatan sebelum mereka berkerja sebagai pengusaha bisnis online masih belum cukup untuk memenuhi kebutuhan sehari-hari. Disarankan kepada pengusaha bisnis online Perlu melakukan peningkatan produk secara kualitas maupun kuantitas, serta variasi atau kreatif dengan melihat dan membandingkan produk yang dihasilkan oleh daerah lain. Perlu perluasan segmentasi pasar, disamping lokal hendaknya ditingkatkan sampai keluar negeri, yaitu dengan membuka cabang ataupun agen-agen pada setiap kota. Perlu adanya promosi produk melalui pameran-pameran baik dalam negeri maupun luar negeri, tentunya dengan mencari informasi baik dari Dinas Perindustrian dan Perdagangan. Perlunya akses tambahan modal melalui founding father (Bank-bank yang mau memberikan kredit lunak). Karena bank-bank tidak memungut biaya, akan tetapi sistem bagi hasil. Kata Kunci:  Peranan  Usaha  Rumahan  (Bisnis  Online),  Kesejahteraan  dan  Pendapatan Masyarakat

FORMATION OF AN ENTREPRENEUR MINDSET IN CREATING COMPETITIVENESS OF FEMALE ENTREPRENEURS

Purpose - The purpose of this paper is to understand the formation of an entrepreneur mindset in creating the competitiveness of female entrepreneurs Design/methodology/approach – The literature review approach is an assessment and critical review of knowledge, ideas, or findings contained in the body of a literature. Findings – The problems faced in the development of Female Entrepreneurs are the entrepreneurial culture that exists in an area that can limit a woman to be creative, the entrepreneurial spirit has not been optimally developed, and personal skills in communication are still relatively low. The emergence of e-commerce as a breakthrough for business people engaged in the creative industry makes female entrepreneurs have to learn more about mastering technology, so that they have the potential to expand opportunities for further development, and can create competitive advantages that are built on the principle of identifying opportunities, innovation, acceptance of risk, flexibility in responding to change, building a clear vision and growth in creativity and innovation. Research limitations/implications – The limitations of writing this paper are shortcomings in article collection, there are still other articles that have not been included in this paper. Practical implications – The results of this literature review will help women entrepreneurs explore their potential and be able to control themselves in running the business they are engaged in. Social implications – Female Entrepreneurs need to get attention from their environment because women also have a big role in advancing the economy of a country. Originality/value – in this paper is the importance of e-commerce in business management as a transaction system, because it will increase market exposure so as to create competitivenes

Analysis of Promotion Effectiveness Using Instagram Social Media at Zaky & Dicky Cafe

The purpose of this study was to determine whether Zaky & Dicky Cafe's Instagram advertising efforts were effective. Instagram is an image and video sharing program that allows users to take photos, record videos, apply digital filters, and share their creations on various social networking networks. To determine its efficacy on social interaction, researchers used the EPIC analysis model (empathy, persuasion, impact, and communication) and tested it individually using the average score technique. The population and samples were taken from customers of Zaky & Dicky Cafe. Sampling was carried out using a census technique of 300 samples. Results Based on the research, Zaky & Dicky Cafe's marketing with Instagram social media is effective. The Persuation dimension is the highest dimension of the four EPIC Models. Consumers are satisfied with the reality they receive based on the promotion of Zaky & Dicky Cafe using Instagram social media

Analisis Komparatif Persepsi Konsumen Terhadap Smartphone Realme dan Oppo di Bangkinang Kota

The development of Smartphone technology has been quite quick from the time it was initially published until now, with various Smartphone brands circulating in the market. This study aims to determine differences in consumer perceptions of promotions, features, prices and designs of the Realme 6 Pro and Oppo A92 smartphones. The sampling technique used was quota sampling using a questionnaire. The number of samples is as many as 100 samples. The analysis technique used is the validity test, reliability test, and manova test. The results of this study indicate that the promotional activities, features, prices and designs of the two smartphones have significant differences in consumer perceptions