3,193 research outputs found

    Retention of Skill on the SAM Complex Coordinator

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    Systematic laboratory studies of retention-retention beyond a few hours or a few days-of skill in performing complex perceptual motor tasks are in short supply. In contrast there is no shortage of anecdotal accounts of phenomenal proficiency in typing, ice skating, bicycle riding, and the like, displayed after years (and years) without practice. Largely as a consequence of anecdotes, many erudite persons (with some psychologists in the forefront among them) firmly believe that all motor skills are retained indefinitely while verbal and other symbolic materials are soon forgotten

    Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications

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    This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior online

    The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes

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    This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social media into the marketing curriculum

    Social Media Perceptions and Usage by Generation Y and Relevant Marketing Implications

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    One of the most common ways in which Internet users connect and network with each other is through social media. Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners to understand and exploit such knowledge, may be influenced by these findings. This research seeks to better understand the current perceptions and use of social media members of Generation Y and to consider the implications for marketing practitioners

    Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement

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    This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with consumers in a ways that are more relevant and targeted. The paper concludes with insights and recommendations for utilization of CGM by practitioners

    Improvements in the Colorado ammonia model by simultaneous computations of extremes in flow and water chemistry

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    November 1993.This publication is a product of the Natural Resources Law Center, a research and public education center at the University of Colorado School of Law.Includes bibliographical references (page 18).The present study reports the results of an analysis of association for extremes in pH, temperature, and low flow at 12 sites in Colorado for which an extensive data record is available (21 years at 12 or more samples per year). Statistical study of data for these sites showed no general relationship between flow and percent unionized ammonia at any station. Within periods of low flow, there was no parametric association between percent unionized ammonia and low flow. A nonparametric test of association between percent unionized ammonia and low flows that 8 of the stations have a random association of the two variables, i.e., the expected value of percent unionized ammonia during a period of low flow is equal to the mean value rather than an extreme value. At four of the stations, the association of low flow with percent unionized ammonia was nonrandom. Three of these showed a negative association, i.e., the percent unionized ammonia was significantly lower than the mean during periods of low flow. At a single station (the South Platte River near Kersey), there was a significant positive association, albeit a rather loose one, between percent unionized ammonia and extreme low flows; the lowest 5th percentile of low-flow values showed a mean of the 77th percentile unionized ammonia. These findings suggest modifications of models that are used in computing maximum total ammonia for permits. The assumption of strong association between the least favorable flows (low flow) and least favorable percent unionized ammonia (high percent unionized ammonia) is not justified by field information and may result in overly stringent ammonia control requirements for point source discharges.Grant no. 14-08-0001-G2008/2, Project no. 12; financed in part by the U.S. Dept. of the Interior, Geological Survey, through the Colorado Water Resources Research Institute

    Perceived Importance and Future Use of Online Channels of Distribution by Small Businesses in the United States and Australia: An Exploratory Study

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    Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences

    Replacing the Social Security Tax with a Value-Added Tax: Policy Perspectives

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    On October 22, 1979, Representative Al Ullman (D-Ore.), then Chairman of the House Ways and Means Committee, introduced the Tax Restructuring Act of 1979, which would have lowered the rates of the individual income, corporate income and social security taxes along with certain other tax benefits and would have replaced the lost revenues from such reductions with the revenues from a 10% value-added tax (VAT). The introduction of the bill followed a speech delivered by Sen. Russell B. Long (D-La.), then Chairman of the Senate Finance Committee, at the 1978 Tulane Tax Institute, in which he advocated an overhaul of the tax system similar to the proposals contained in Ullman\u27s bill. Although there was nothing particularly novel in the proposals of Long and Ullman, the mere fact that the two members of Congress with the most influence over tax legislation were advocating a major overhaul of the entire tax system was enough to spark a lively debate on the merits of substituting a value-added tax for part or all of the components making up the present federal tax system in the United States

    U.S. Supreme Court Decision in Tennessee Valley Authority v. Hill et Al., No. 76-1701

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    U.S. Supreme Court decision in the case of TVA v. Hill. The court\u27s opinion, written by Chief Justice Warren E. Burger, orders the TVA to cease construction on the Tellico Dam. The decision includes dissenting opinions authored by Lewis F. Powell, Jr. and William H. Rehnquist. The opinion was published in West\u27s Supreme Court Reporter at 437 U.S. 153 (1978)
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