Audience

Page range: 57-64This essay is one of more than a dozen in this volume to honor the late Mary Margaret Steedly. The paper’s theme is “audience” and considers Steedly’s two-part charge of “how to audience.” First, look for stories that do not follow the script, ones that exist beyond the mainstream. Such stories are not neat and do not offer consistency and closure. They do not deliver a lesson or moral, but their very messiness, their uncorralled excess, carries potent possibilities. Steedly’s second charge is to attend to the interactive sociality of narration by assuming the roles of both speaker and listener: ”… how do we convince our audiences that our stories are compelling?” All of us are not just tellers of stories, our own and those of others. We are the hearers of those stories, and it is in our listening that the worldmaking potential of stories can flourish.2025-04-0

Traders in Motion: Identitiesand Contestations in the Vietnamese Marketplace

Ann Marie Leshkowich is a co-editor of this book. With essays covering diverse topics, from seafood trade across the Vietnam-China border, to street traders in Hanoi, to gold shops in Ho Chi Minh City, Traders in Motion spans the fields of economic and political anthropology, geography, and sociology to illuminate how Vietnam\u27s rapidly expanding market economy is formed and transformed by everyday interactions among traders, suppliers, customers, family members, neighbors, and officials. The contributions shed light on the micropolitics of local-level economic agency in the paradoxical context of Vietnam\u27s socialist orientation and its contemporary neoliberal economic and social transformation. The essays examine how Vietnamese traders and officials engage in on-the-ground contestations to define space, promote or limit mobility, and establish borders, both physical and conceptual. The contributors show how trading experiences shape individuals\u27 notions of self and personhood, not just as economic actors, but also in terms of gender, region, and ethnicity. Traders in Motion affords rich comparative insight into how markets form and transform and what those changes mean.https://crossworks.holycross.edu/hc_books/1038/thumbnail.jp

Money, Risk Taking and Playing: Shifting Masculinity in a Waste-trading Community in Northern Vietnam

Nguyen M. Money, Risk Taking and Playing: Shifting Masculinity in a Waste-trading Community in Northern Vietnam. In: Endres KW, Leshkowich AM, eds. Traders in Motion. Identities and Contestations in the Vietnamese Marketplace. Ithaca: Cornell University Press; 2018: 249

Nós, os outros: construção do exótico e consumo de moda brasileira na França

Esse artigo trata do consumo de produtos - especialmente de moda e vestuário - brasileiros na França como uma forma de consumo do exótico. Para tanto, parto de dez meses de pesquisa de campo na França, balizando os dados ali obtidos com experiência de pesquisa anterior, realizada no Brasil. O artigo discute, em primeiro lugar, o exotismo, temática que invariavelmente abre portas para um debate a respeito de identidades e alteridades. Em seguida, são examinadas algumas particularidades do "consumir o outro" presentes nos discursos franceses que versam sobre produtos brasileiros. Por fim, conclui-se que a construção de um exotismo à brasileira é situada, a um só tempo, no imaginário francês sobre o outro brasileiro e na própria produção brasileira de modas de vestir.<br>This article discusses the consumption of Brazilian products - especially fashion and clothing - in France as a means of consuming the exotic. Therefore, the author starts from ten months in fieldwork in France, evaluating the data collected there with the experience from a previous research, carried out in Brazil. Firstly, the article discusses the exoticism, a topic that invariably opens doors to a debate about identities and alterities. Afterwards, some particularities of "consuming the other" are analyzed, present in French discourses concerning Brazilian products. At last, it follows that the construction of an exoticism after the Brazilian fashion is situated simultaneously in the French imaginary about the Brazilian other and in the very Brazilian production of garment fashion