Strategic guidelines for the harmonization of the differentiated development of local food markets and zonal polarization in the economic space of the region

Доказана необходимость стратегирования развития локальных продовольственных рынков региона. Обосновано применение стейкхолдерского подхода при обосновании значимости стратегических целей и приоритетов развития локальных продовольственных рынков. Представлен порядок определения стратегических ориентиров развития локальных продовольственных рынков. Определены стратегические приоритеты и цели развития локальных продовольственных рынков, оценена их значимость посредством применения метода анализа иерархий с привлечением экспертов из числа стейкхолдеров. Обозначены стратегические инициативы по развитию покупательского спроса, товаропроводящей сети, товарного предложения и конкурентной среды на локальных продовольственных рынках с учетом существующей межмуниципальной социально-экономической дифференциацииLa necesidad de planear estrategias para el desarrollo de los mercados locales de alimentos en la región está comprobada. El uso del enfoque de las partes interesadas para justificar la importancia de los objetivos estratégicos y las prioridades para el desarrollo de los mercados locales de alimentos está justificado. Se presenta el procedimiento para determinar las directrices estratégicas para el desarrollo de los mercados locales de alimentos. Las prioridades estratégicas y los objetivos para el desarrollo de los mercados locales de alimentos están determinados, su importancia se evalúa mediante la aplicación de un método de análisis de jerarquía que involucra a expertos de entre las partes interesadas. Se identifican las iniciativas estratégicas para el desarrollo de la demanda de los consumidores, la red de distribución de productos, la oferta de productos y el entorno competitivo en los mercados locales de alimentos, teniendo en cuenta la diferenciación socioeconómica intermunicipal existente.The need to strategize the development of local food markets in the region is proven. The use of the stakeholder approach to justify the importance of the strategic goals and priorities for the development of local food markets is substantiated. The procedure for determining the strategic guidelines for the development of local food markets is presented. Strategic priorities and goals for the development of local food markets are determined, their significance is assessed by applying a hierarchy analysis method involving experts from among the stakeholders. Strategic initiatives for the development of consumer demand, commodity distribution network, commodity supply and competitive environment in local food markets are identified, taking into account the existing intermunicipal socio-economic differentiation

Strategizing the Development of Food Markets in the Region by Employing Supply Chain Management: A Product-Territorial and Product-Spatial Approach

This article substantiates the need to strategize food markets’ development in the region as components of the region's reproduction cycle of food products by using supply chain management. The authors suggest two approaches in terms of this development in the region. Within the framework of the product-territorial approach, strategies have been defined for the development of markets for individual food products in order to activate internal sources of forming product supply. Within the framework of the product-spatial approach, the need to develop strategic priorities for the development of local food markets to best meet the population's food needs, taking into account inter-municipal socio-economic differentiation, has been justified. The scheme for the strategic supply chain management implementation of the local food markets’ development is based on embedding strategic objectives, priorities, and guidelines for their development in the strategies of the socio-economic development in the region and its municipal formations