Rethinking communication in innovation processes: creating space for change in complex systems

Abstract: In innovation studies, communication received explicit attention in the context of studies on the adoption and diffusion of innovation that dominated the field in the 1940-1970 period. Since then, our theoretical understanding of both innovation and communication has changed markedly. However, a systematic rethinking of the role of communication in innovation processes is largely lacking. This article reconceptualises the role of everyday communication and communicative intervention in innovation processes, and discusses practical implications. It is argued that we need to broaden our perspective on the types of (communicatively supported) intermediation that an innovation process includes and requires. Keywords: innovation, communication, discursive space, intermediaries, everyday tal

Innovation brokers and their roles in value chain-network innovation: preliminary findings and a research agenda

Intervention approaches have been implemented in developing countries to enhance farmer's livelihoods through improving their linkages to markets and inclusiveness in agricultural value chains. Such interventions are aimed at facilitating the inclusion of small farmers not just in the vertical activities of the value chain (coordination of the chain) but also in the horizontal activities (cooperation in the chain). Therefore value addition is made by not just innovating products and services, but also by innovating social processes, which we define as Value Chain-Network Innovation. In Value Chain-Network Innovation, linkage formation among networks and optimisation is one of the main objectives of innovation enhancing interventions. Here some important roles for innovation brokers are envisaged as crucial to dynamise this process, connecting different actors of the innovation system, paying special attention to the weaker ones. However, little attention has been given to identify different innovation brokering roles in those approaches, and to the need that they facilitate innovation processes and open safe spaces for innovation and social learning at different organisational settings and levels, to have more effective and sustainable impacts. This paper offers some preliminary empirical evidence of the roles of innovation brokers in a developing country setting, recognising the context-sensitive nature of innovations. Two cases from work experience with intervention approaches are analysed in light of the theories of innovation brokering, presenting some empirical evidence of different types of arrangements made by innovation brokers. A third case was taken from the literature. Data from questionnaires, key informant interviews, participant observations of different types of activities and processes carried out in those approaches, SWOT analysis and project reports were used for the analysis of different types of brokering roles and to draw some lessons. One important outcome of this preliminary analysis was that Information and Communication Technologies (ICT) in integration with other media facilitate new ways of social organisation and interaction of innovation networks, which offer more possibilities for processes of innovation, aggregating value to the production and sharing of knowledge. There is already a transition of paradigm for approaching agricultural innovation to more participative and open approaches, which offers a promissory landscape for organising the value chain actors in a way that is more favourable for small farmers

Beyond knowledge brokerage: an exploratory study of innovation intermediaries in an evolving smallholder agricultural system in Kenya

The recognition that innovation occurs in networks of heterogeneous actors and requires broad systemic support beyond knowledge brokering has resulted in a changing landscape of the intermediary domain in an increasingly market-driven agricultural sector in developing countries. This paper presents findings of an explorative case study that looked at 22 organisations identified as fulfilling an intermediary role in the Kenyan agricultural sector. The results show that these organisations fulfill functions that are not limited to distribution of knowledge and putting it into use. The functions also include fostering integration and interaction among the diverse actors engaged in innovation networks and working on technological, organisational and institutional innovation. Further, the study identified various organisational arrangements of innovation intermediaries with some organisations fulfilling a specialised innovation brokering role, even as other intermediaries take on brokering as a side activity, while still substantively contributing to the innovation process. Based on these findings we identify a typology of 4 innovation intermediation arrangements, including technology brokers, systemic brokers, enterprise development support and input access support. The results indicate that innovation brokering is a pervasive task in supporting innovation and will require policy support to embed it in innovation support arrangements. The paper is not normative about these arrangements

Anchorage of Innovations: Assessing Dutch efforts to use the greenhouse effect as an energy source

This case study concerns the Dutch glasshouse horticulture sector which is responsible for 10% of the country’s natural gas consumption. Various developments resulted in internal as well as external pressures to bring this down. This has led to a variety of ‘alternative energy approaches’ for the sector. The interactions between niche and regime, however, are not well understood. Building on Loeber (2003) the concept of ‘anchorage’ to analyse this interaction is used. It is concluded that the concept of anchorage provides a useful tool to study the interaction between niche and regime and the crooked pathways of ‘innovation in the making

Learning to be sustainable. Does the Dutch agrarian knowledge market fail?

The availability of adequate knowledge is an important prerequisite for the achievement of sustainable forms of agriculture. It will be shown that the nature of the knowledge necessary for this differs from that which forms the basis for conventional agricultural practices. The generation of such knowledge requires other forms of research and extension than those that are currently widespread. It is now necessary, more than ever before, to direct efforts towards the organisation and support of joint learning processes aimed at the development of new technologies (and accompanying social-organisational arrangements) at local level. While the first part of this article outlines some basic methodological elements that may be relevant in this respect, the second part addresses the question of whether changes occurring in the Dutch agricultural knowledge network are helpful in bringing about the required forms of experiential learning and interactive technology development at local level. It is argued that market-oriented knowledge policies in agriculture (e.g. in the form of privatisation of research and extension institutions and 'output-financing') pose a number of threats to this. It is suggested that the idea of a 'knowledge market' is logically connected to outdated forms of linear thinking with regard to the source of innovation processes. In relation to this, a number of aspects causing friction are identified in the co-operation between farmers, extensionists and researchers. With reference to insights from (institutional) economics, it is concluded that other institutional arrangements than markets are probably more suitable when the aim is to support experiential learning and interactive design towards sustainable agriculture. In such processes, applied knowledge and information cannot be treated as marketable 'end-products', but are better regarded as 'building-blocks' that need to be re-arranged and re-shaped through numerous creative 'transactions' and exchanges. If all of these transactions have to be paid for, innovation is unlikely to emerge

Like a fish in water: Habitus adaptation mechanisms of informal tourism entrepreneurs in Thailand.

This article investigates possible pathways of habitus change by informal tourism entrepreneurs in Thailand. Bourdieu's concept of habitus is depicted as a person's understanding of the world. Do people adapt their worldview in response to only external stimuli? Through ethnographic fieldwork including participant observations and active semi-structured interviews with 53 participants, this paper identifies a classification of four modes of habitus adaptation: (1) Understanding and appreciating the field and its conditions, (2) Challenging core beliefs systems, (3) Applying a practical sense to ‘objective possibilities’, and, (4) Challenging non-reflective dispositions. We argue that charting the modes of habitus adaptation could help policymakers understand the change processes of informal entrepreneurs in the tourism sector and their willingness to change.</p

The VEL and VANLA environmental co-operatives as field laboratories

This article describes the Nutrient Management Project of the environmental co-operatives VEL and VANLA as a field laboratory. A field laboratory is defined as a heterogeneous collection of inter-linked scientific studies performed by several actors within a specific field, but – as in normal laboratories – with some protection against outside interference and disturbance. The Nutrient Management Project of VEL and VANLA demonstrates several characteristics of field laboratories. Firstly, in the project, dairy farmers and scientists carry out joint research using different sources of knowledge. Secondly, apart from research the actors are engaged in changing the location, thereby developing new knowledge and practices. In the case of VEL and VANLA this means developing the fields and farms towards sustainability. Thirdly, the actors thoughtfully experiment with several research methodologies to gain understanding on a variety of issues. So within the field laboratory of VEL and VANLA there is heterogeneity in themes, disciplines and methodologies. Simultaneously a systems perspective is created as an interpretative scheme that links up all the different activities. Finally, within VEL and VANLA, alignment among practices, research and the institutional context is essential for the continuation of the research activities

Coupled performance and change in the making

Inaugurele rede Wageningen University, 16 June 2013