THE EFFECT OF PRICE ON COUPON REDEMPTION: A CASE STUDY OF FLORIDA ORANGE JUICE INDUSTRY COUPON PROGRAMS

Demand and Price Analysis,

A Study of the Impact of Tropicana’s Marketing Strategy Changes on OJ Demand

Tropicana introduced a new package design as part of its advertising and branding campaign, with the theme “Squeeze it’s a Natural in January 2009. Sales of the Tropicana Pure Premium line plummeted 20% between the January and February from the same period a year ago. Tropicana had changed its mind and went back to the earlier packaging at the end of February. This study examined the impact of Tropicana’s package redesign on the sales of Tropicana orange juice and on the sales of all orange juice. Study results show that the package redesign cost Tropicana an estimated $27 million.Agribusiness,

The Impacts of Clementine Imports on Florida Tangerine Prices

clementine, imports, Florida tangerines, Agribusiness, International Relations/Trade,

EU’s Import Demand for Fresh Grapefruit

This report provides fresh grapefruit import data regarding European Union 15 (EU-15) and an in-depth look into the share changes for fresh grapefruit imports by country of origin during the period from 1989 through 2006. The Rotterdam demand system was used to study the relationship among the fresh grapefruit imported by the EU-15 from several major Northern Hemisphere grapefruit producing countries. Results suggest that when Florida’s grapefruit industry recovers from the damages caused by hurricanes and diseases, price would decrease and exports to the EU-15 would expect to increase.EU-15, fresh grapefruit, imports, International Relations/Trade,

The Impacts of Katrina and Rita on OJ Gallon Sales

The dislocation of millions of households in the Gulf Coast areas after Katrina and Rita had disrupted the daily routines of these households and may have undesirable impacts on OJ consumption. The purpose of this analysis is to quantify the impacts of these two hurricanes on the demand for OJ in markets around the Gulf Coast areas.orange juice, demand, hurricanes, Agribusiness,

Orange-Juice and Grapefruit-Juice Contributions to Nutrient Intakes by Americans

The NHANES 2003-04 data show that OJ and GJ users drank less than an 8-ounce serving per day in the two-day recalls and about 30% of the Americans drank OJ in the two-day recalls – ranked sixth. The NHANES 2003-04 data also show that less than 1% of the Americans drank GJ in the two-day recalls – ranked at the bottom. Although OJ ranked sixth in the participant penetration rate and seventh in per capita consumption among the 14 beverages studied, OJ ranked number one in providing vitamins C and E, and folate; number two in providing potassium, iron, dietary fibers, vitamin B-6, and -carotene; and ranked last in providing sodium and cholesterol. OJ provided only 2.4% of the carbohydrates and 4.4% of the sugar in the average American diet. OJ has a high level of carbohydrates, but it also has many different kinds of vitamins and minerals. A recent story about the South Beach diet indicated that the dieters should eat some “good” carbohydrates, i.e., nutrient-rich carbohydrates. With the various nutrients found in OJ, OJ should be one of the good-carbohydrate sources for the South Beach dieters.Food Consumption/Nutrition/Food Safety,

A Study of Baseline Estimates

Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis.baseline, orange juice, Nielsen, Agribusiness,

DEMAND INTERRELATIONSHIPS AMONG FRUIT BEVERAGES

In this study, both the Rotterdam model and the double logarithmic model were used to estimate the demand parameters for fruit beverages. The results show that: (1) under the conditions of block-independence and predetermined price changes, the Slutsky matrix for fruit beverages is symmetric and negative definite; (2) own-price elasticity estimates from both models are about the same; and (3) income elasticity estimates and cross-product relationships from the two models are not compatible.Demand and Price Analysis,

Impact of the Catalina Coupon Program on the Demand for Grapefruit Juice - A Preliminary Analysis

Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the Catalina coupon program on the sales of GJ in $2MM+ grocery stores in the U.S. Weekly Nielsen ScanTrack sales data for the$2MM+ grocery stores for the time period from week 12/04/04 through 05/05/07 (124 weeks) were used in the analysis. Results show that coupon redemption increased the gallon sales of All GJ and GJ in large containers; therefore, the coupon program had increased the overall sales of GJ.Agribusiness, Demand and Price Analysis,

Food Assistance Programs and Healthy Diet among Low-Income Individuals

healthy eating index, food assistance program, low-income households, Health Economics and Policy,