How to P(l)ay with Words? The Use of Puns in Online Bank Advertisements in English and Serbian in Light of Relevance Theory

Based on a corpus comprising online bank advertisements shown in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson’s relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning

Fractal nature Heywang model correction and Brownian motions

Ceramics grains contacts are essential for understanding complex dielectric properties of electronic ceramics materials. Since the actual contact surface is an irregular object, the theory of fractal sets is applied. Also, the Heywang model of intergranular capacity are introduced as a basic idea for relations with fractal structure. The BaTiO3-ceramics has fractal form in, at least, two levels: shapes and distributions of grains and intergranular contacts. Using fractal modeling approach, reconstruction of microstructure, like shapes of grains or intergranular contacts can be successfully done. Furthermore, the area of grains surface is calculated by using fractal correction that expresses the irregularity of grains surface through fractal dimension. It is known that BaTiO3 and similar ceramics have fractal nature based on three different phenomena. First, there is process of Brownian-fractal motions inside the material during sintering in the form of flowing micro-particles –ions, atoms, electrons which is an essentially fractal phenomena. This motion has fractal structure and can be undergo the process of fractal modification. Second, there are so called “negative space” made of pores and intergranular space. Being extremely complex, the pore space plays an important role in microelectronic, PTC and other phenomena. Third, ceramic grains have fractal shape seeing as a contour in cross section or as grain’s surface. These triple factors, in combination, make the microelectronic environment of very peculiar electro-static and dynamics microelectronic environment. In order to obtain an equivalent circuit model, which provides a more realistic representation of the electronic materials electrical properties, in this article an intergranular contacts model for the BaTiO3 electrical properties characterization were determined and implemented. Considering obtained results, the directions of possible BaTiO3-ceramics materials properties prognosis are determined according to the correlations synthesisstructure- properties

Monitoring of groundwater level fluctuations at flooded area of lowland forests of the Sava River (Serbia)

Lowland pedunculate oak forests in the alluvium of the river Sava are of a great economic and ecological importance. Their growth and development features, and their survival, as well, mostly depend on soil moisture and available water. The paper deals with the influence of groundwater level on pedunculate oak forests condition in flooded area of Donji Srem. During four-year long research, the average (reference) groundwater level was determined, and extremes, the wettest and the driest year, were determined based on climate factors such as temperature and rainfalls. Deviation of the average from the reference groundwater level in the vegetation period during some years indicates possibility of risk zones presence. These zones are defined according to geostatistical analysis – ArcGIS, Kriging model and they are very significant for forestry practice, because they can predict some drought events and warn forestry experts to react in time in order to prevent big damages. Bearing in mind that investigated area is flooded, and that groundwater level is close to the soil surface, these anaerobic site conditions are obviously more suitable for another hygrophilous species than for pedunculate oak

Generalized Lorentz model description of electrical, dielectric, conductive and magnetic processes two-time relaxations in BaTiO3 ceramics with constitutive relations

In this study, generalized Lorentz model is considered in the framework of dielectric, conductive and/or magnetic responses of materials. Beside positive temperature coefficient of resistivity (PTCR) materials (current stabilizers, time delay circuits and current limiters for overvoltage or overcurrent protection, temperature sensors, self-heating, …), magnetic properties indicate to multifunctional or specific applications (for example, nanocubic technologies). AC conductivity studies of various BaTiO3 ceramics or similar ceramics produced equivalent circuits with impedance spectra, usually within the framework of RCPE elements serial connection (CPE - constant phase element) or Cole element. One of the first models that explains PTC effect is the Heywang model, in terms of grain boundaries potential barriers of the Shottky type. Dielectric frequency spectra can be described in similar relationships. However, magnetic features of BaTiO3 ceramics are not well described. In this presentation all three behaviors (dielectric, conductive and magnetic) of materials and their relationships are considered in the case of electric or magnetic alternate fields, which are the basis for experimental measurements

CHARACTERIZATION OF PTC EFFECT IN BATIO3-CERAMICS AS A SPECIAL PHASE TRANSITION – FRACTAL APPROACH

The applications of BaTiO3-ceramics are very important and constantly increasing nowadays. In that sense, we analyzed some phenomena related to inter-granular effects. We used experimental data based on Murata powders and processing technology. Our original contribution to Heywang-Jonker-Daniels inter-granular capacity model is based on thermodynamic fractal analysis applied on phase transition in ceramic structures. In this case, PTCR effect has a diffuse first-order phase transition character in a modified Landau theory-fractal approach. Its basic properties are considered. This is an original contribution as a bridge between theoretical aspects of BaTiO3-ceramics and experimental results

Characterization of ptc effect in batio(3)-ceramics as a special phase transition - fractal approach

The applications of BaTiO3-ceramics are very important and constantly increasing nowadays. In that sense, we analyzed some phenomena related to inter granular effects. We used experimental data based on Murata powders and processing technology. Our original contribution to Heywang-Jonker-Daniels inter-granular capacity model is based on thermodynamic fractal analysis applied on phase transition in ceramic structures. In this case, PTCR effect has a diffuse first-order phase transition character in a modified Landau theory-fractal approach. Its basic properties are considered. This is an original contribution as a bridge between theoretical aspects of BaTiO3-ceramics and experimental results

Analyses of the surface parameters in polycrystalline diamonds

There is a progressing interests for polycrystalline diamonds and they have been more extensively used recently. This area has been intensively researched due to the outstanding potential of this material, and this necessitated presenting some of the latest application related to engineering in this paper. A better insight of polycrystalline diamonds properties can be achieved by intensively researching the surface structure. Samples of nanocrystalline diamonds grown by the chemical vapor deposition method are analyzed and accordingly, the focus of the research was the surface parameters and their structure. It is observed that waviness and texture are unique for any direction, their values are almost the same for the chosen directions and they vary approximately from -0.2 nm to 0.4 nm. Analyses of the parameters allowed a more detailed insight into the morphology of the surfaces of polycrystalline films

The synthesized diamonds microstructure consolidation review

Excellent mechanical, optical and thermal properties of diamonds are the advantages for which they are used in many areas and thus in the industrial as well. Considering that natural diamonds are rare and expensive, in order to overcome that, production of synthesized diamonds is a good solution. Hence, investigation of alternative producing methods led to discovery of commercially available chemical vapor deposition – CVD method. Using this method led to creation of microcrystalline diamond (MCD) with grain size larger than 100 nm. Because of some disadvantages of this synthesized diamond, new nanocrystalline (NCD) and ultra-nanocrystalline (UNCD) diamond materials were developed, with average size of grains ranging 5-100 nm and 3-5 nm, respectively. Reactor geometry, filament setup and gas phase conditions are also very important parameters for diamonds growth on silicon wafers, in addition to the mixture composition and pressure of applied gases. The goal of the paper is to present the relation of microstructure and diverse consolidation methods

Analyses of the surface parameters in polycrystalline diamonds

There is a progressing interests for polycrystalline diamonds and they have been more extensively used recently. This area has been intensively researched due to the outstanding potential of this material, and this necessitated presenting some of the latest application related to engineering in this paper. A better insight of polycrystalline diamonds properties can be achieved by intensively researching the surface structure. Samples of nanocrystalline diamonds grown by the chemical vapor deposition method are analyzed and accordingly, the focus of the research was the surface parameters and their structure. It is observed that waviness and texture are unique for any direction, their values are almost the same for the chosen directions and they vary approximately from -0.2 nm to 0.4 nm. Analyses of the parameters allowed a more detailed insight into the morphology of the surfaces of polycrystalline films

Generalized Lorentz model description-Caputo-Fabrizio fractional derivative approach, of electrical, dielectric, conductive and magnetic processes in materials

In this study, generalized Lorentz model is basic one-particle model in the framework of dielectric, conductive and/or magnetic responses of materials. AC conductivity studies of various BaTiO3 or similar ceramics produced equivalent circuits with impedance spectra, usually within the framework of RCPE elements serial connection (CPE - constant phase element) or Cole element. This element, in the generalized Lorentz model, corresponds to Caputo fractional derivative, who, as operator, contains a singular integral kernel in itself. However, in the literature, fractional derivatives with a non singular integral kernels have recently emerged. One of them is a Caputo-Fabrizio fractional derivative. In this work, physical basics and all three behaviors (dielectric, conductive and magnetic) of materials and their relationships are considered in the case of electric or magnetic alternate fields, which are the tools for experimental measurements