Chapter 17: Trust in Cyberspace

Trust plays a critical role when a user assesses the believability of online information content or when selecting an exchange site to purchase a product from. Users will not believe or participate in a transaction with those whom they do not trust. When a design team develops an informational or exchange site, they are responsible for ensuring that a user perceives that site as trustworthy. Thus, the goal of this chapter is to provide web designers with a definition of trust, an understanding of where trust originates and how it is perceived by a user, and a mechanism in the form of a trust taxonomy for analyzing the trust production methods of an exchange site

Copyright, Ownership, and Digital Media: A Trilogy

Book review: FREE CULTURE: HOW BIG MEDIA USES TECHNOLOGY AND THE LAW TO LOCK DOWN CULTURE AND CONTROL CREATIVITY. By Lawrence Lessig. 2004. New York, N.Y.: Penguin Press. Pp. xiii, 386. Reviewed by Jessica L. Reyman. Book review: PROMISES TO KEEP: TECHNOLOGY, LAW, AND THE FUTURE OF ENTERTAINMENT. By William W. Fisher III. Stanford, Cal.: Stanford University Press. Pp. ix, 340. Reviewed by Gretchen Haas. Book review: THE ANARCHIST IN THE LIBRARY: HOW THE CLASH BETWEEN FREEDOM AND CONTROL IS HACKING THE REAL WORLD AND CRASHING THE SYSTEM. By Siva Vaidhyanathan. 2004. New York, N.Y.: Basic Books. Pp. ix, 256. Reviewed by Laurie A. Johnson & Krista A. Kennedy