From Creativity to Innovation in Organizations

Creativity
 is
 generally
 associated
 with
 the
 innovation
 and
 change.
 The
 most
 creative
 companies
 have
 also
 been
 the
 first
 to
 innovate
 in
 marketing
 and
 advertising,
 indiscriminately.
The
 creativity 
that
 took 
form
 depends 
on
 the 
things
to
 which 
people
 and
 businesses
 give
 value,
 in
 what
 they
 believe.
 We
 discussed
 also
 the
 nature
 of
 the
 creative
 process 
and
 ways 
to
 encourage 
and
 give
 it practical 
nature. 
We 
base d
on
t premise 
that
 the
 nature
 of
 the
 creative
 process
 is
 immutable,
 whatever
 the
 area
 in
 which
 it
 is
 applied.
 Understanding
 this
 nature,
 we
 can
 stimulate
 our
 creative
 thinking
 in
 order
 to
 obtain
 innovation,
 even
 on 
issues 
where 
the 
so‐called 
"creative" 
solutions 
are 
little 
valued.Imagination,
 Creativity, 
Innovation,
 Organization

From Creativity to Innovation in Organizations

Creativity
 is
 generally
 associated
 with
 the
 innovation
 and
 change.
 The
 most
 creative
 companies
 have
 also
 been
 the
 first
 to
 innovate
 in
 marketing
 and
 advertising,
 indiscriminately.
The
 creativity 
that
 took 
form
 depends 
on
 the 
things
to
 which 
people
 and
 businesses
 give
 value,
 in
 what
 they
 believe.
 We
 discussed
 also
 the
 nature
 of
 the
 creative
 process 
and
 ways 
to
 encourage 
and
 give
 it practical 
nature. 
We 
base d
on
t premise 
that
 the
 nature
 of
 the
 creative
 process
 is
 immutable,
 whatever
 the
 area
 in
 which
 it
 is
 applied.
 Understanding
 this
 nature,
 we
 can
 stimulate
 our
 creative
 thinking
 in
 order
 to
 obtain
 innovation,
 even
 on 
issues 
where 
the 
so‐called 
"creative" 
solutions 
are 
little 
valued

A conceptual approach for cannibalism between goods

The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by other products of the same company. This fact is named “cannibalism”. Following by a review of the literature on cannibalism between goods, this paper outlines a conceptual approach, showing the way it happens, its impacts, and the possibility of its uses as a marketing tool. A new product should, wherever possible, be carefully designed to avoid cannibalizing old products, unless this process is carefully planned. Concludes that creating and launching of new products are critical to companies who want to stand out next to their markets and need to survive over time. A lot of new products launched each year, coupled with the fact that most are line extensions already worked by companies, so we assume that the occurrence of cannibalism is common, or that a significant amount of resources are designed to prevent or dilute it. There is a high probability of transfer of results obtained by established products to new products, since similarity between them

Gender Discrimination in Employment: BRICS Countries Overview

This article investigates the phenomenon of gender equality in employment in the BRICS countries where it is one of the factors hampering the economic development and basic human rights. The authors examine the international obligations of these states under the human rights treaties of the United Nations Organization (UNO) and the International Labour Organization (ILO), compare the national anti-discriminatory norms with the international standards (ILO Conventions and the Convention on the Elimination of all Forms of Discrimination Against Women) and evaluate the observations of the relevant international bodies recently adopted in respect of the BRICS states. In particular, the activities of the Committee on the Elimination of Discrimination Against Women and the ILO Committee of Experts on the Application of Conventions and Recommendations are reviewed. In the paragraphs that follow, the national legislation and case-laws are examined. Furthermore, the reasons for the persistent gender stereotypes in the labor market, as well as the general attitude toward women’s roles in society in each country are reviewed. The authors identify the obstacles to achieving true gender equality in the workplace and formulate recommendations for improving protections against discrimination of women in employment as well as ensuring equal access to employment and promotion