24 research outputs found
From Creativity to Innovation in Organizations
Creativity
is
generally
associated
with
the
innovation
and
change.
The
most
creative
companies
have
also
been
the
first
to
innovate
in
marketing
and
advertising,
indiscriminately.
The
creativity
that
took
form
depends
on
the
things
to
which
people
and
businesses
give
value,
in
what
they
believe.
We
discussed
also
the
nature
of
the
creative
process
and
ways
to
encourage
and
give
it practical
nature.
We
base d
on
t premise
that
the
nature
of
the
creative
process
is
immutable,
whatever
the
area
in
which
it
is
applied.
Understanding
this
nature,
we
can
stimulate
our
creative
thinking
in
order
to
obtain
innovation,
even
on
issues
where
the
so‐called
"creative"
solutions
are
little
valued.Imagination,
Creativity,
Innovation,
Organization
From Creativity to Innovation in Organizations
Creativity
is
generally
associated
with
the
innovation
and
change.
The
most
creative
companies
have
also
been
the
first
to
innovate
in
marketing
and
advertising,
indiscriminately.
The
creativity
that
took
form
depends
on
the
things
to
which
people
and
businesses
give
value,
in
what
they
believe.
We
discussed
also
the
nature
of
the
creative
process
and
ways
to
encourage
and
give
it practical
nature.
We
base d
on
t premise
that
the
nature
of
the
creative
process
is
immutable,
whatever
the
area
in
which
it
is
applied.
Understanding
this
nature,
we
can
stimulate
our
creative
thinking
in
order
to
obtain
innovation,
even
on
issues
where
the
so‐called
"creative"
solutions
are
little
valued
A conceptual approach for cannibalism between goods
The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by other products of the same company. This fact is named “cannibalism”. Following by a review of the literature on cannibalism between goods, this paper outlines a conceptual approach, showing the way it happens, its impacts, and the possibility of its uses as a marketing tool. A new product should, wherever possible, be carefully designed to avoid cannibalizing old products, unless this process is carefully planned. Concludes that creating and launching of new products are critical to companies who want to stand out next to their markets and need to survive over time. A lot of new products launched each year, coupled with the fact that most are line extensions already worked by companies, so we assume that the occurrence of cannibalism is common, or that a significant amount of resources are designed to prevent or dilute it. There is a high probability of transfer of results obtained by established products to new products, since similarity between them
Gender Discrimination in Employment: BRICS Countries Overview
This article investigates the phenomenon of gender equality in employment in the BRICS countries where it is one of the factors hampering the economic development and basic human rights. The authors examine the international obligations of these states under the human rights treaties of the United Nations Organization (UNO) and the International Labour Organization (ILO), compare the national anti-discriminatory norms with the international standards (ILO Conventions and the Convention on the Elimination of all Forms of Discrimination Against Women) and evaluate the observations of the relevant international bodies recently adopted in respect of the BRICS states. In particular, the activities of the Committee on the Elimination of Discrimination Against Women and the ILO Committee of Experts on the Application of Conventions and Recommendations are reviewed. In the paragraphs that follow, the national legislation and case-laws are examined. Furthermore, the reasons for the persistent gender stereotypes in the labor market, as well as the general attitude toward women’s roles in society in each country are reviewed. The authors identify the obstacles to achieving true gender equality in the workplace and formulate recommendations for improving protections against discrimination of women in employment as well as ensuring equal access to employment and promotion