research
From Creativity to Innovation in Organizations
- Publication date
- Publisher
Abstract
Creativity
is
generally
associated
with
the
innovation
and
change.
The
most
creative
companies
have
also
been
the
first
to
innovate
in
marketing
and
advertising,
indiscriminately.
The
creativity
that
took
form
depends
on
the
things
to
which
people
and
businesses
give
value,
in
what
they
believe.
We
discussed
also
the
nature
of
the
creative
process
and
ways
to
encourage
and
give
it practical
nature.
We
base d
on
t premise
that
the
nature
of
the
creative
process
is
immutable,
whatever
the
area
in
which
it
is
applied.
Understanding
this
nature,
we
can
stimulate
our
creative
thinking
in
order
to
obtain
innovation,
even
on
issues
where
the
so‐called
"creative"
solutions
are
little
valued.Imagination,
Creativity,
Innovation,
Organization