Nostalgic Selling: the Louisville & Nashville Railroad and its General Public Relations

This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind the project

Green hydrogen: site selection analysis for potential biomass hydrogen production facility in the Texas-Louisiana coastal region

Hydrogen and the “Hydrogen Economy” are increasingly becoming buzzwords in discussions regarding future U.S. energy scenarios. Hydrogen energy offers a multitude of economic and environmental advantages over the current world energy structure. Despite this attention, there have been very few geographical studies of a possible transition to a hydrogen system. Even these studies have been limited in scope to demand-side analyses. This thesis attempts to rectify this situation by broadening the scope of geographical studies of hydrogen through the analysis of supply-side scenario. This study is a site selection model for a biomass hydrogen facility in the Gulf Coast of Texas and Louisiana. In this analysis, several existing biomass production facilities in Louisiana were analyzed against existing market demand locations throughout the Gulf Coast region. Though none of these locations proved profitable in this analysis, this model will hopefully serve as a basis for future supply-side hydrogen studies, as well as, provide impetus toward further discussion of renewable hydrogen energy

Kasky v. Nike: Lurking First Amendment Time Bomb for Marketers?

While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were “commercial speech,” they were not protected by the First Amendment. California Superior Court dismissed the case and Kasky also lost in the state Court of Appeal, but won at the California Supreme Court. The U.S. Supreme Court ultimately declined to hear an appeal from Nike. As a result, companies doing business in California, including online, risk being charged with false advertising when attempting to defend themselves against accusations of unfair, illegal, or unethical corporate practices

Strategies for the Development of IT Disaster Recovery Plans in the Manufacturing Industry

Information technology (IT) leaders have reported technology disruptions because of natural disasters, terror attacks, or adversarial threats. Information technology leaders are concerned with technology disruptions, as these disruptions are costing organizations as much as $22,000 per minute. Grounded in Zachman’s framework, the purpose of this qualitative multiple case study was to explore strategies IT managers in the manufacturing industry use to develop IT disaster recovery (DR) plans to support business operations. The participants included 3 manufacturing IT professionals, 2 Department of Defense manufacturing infrastructure specialists, and 1outsourcing contractor, each from firms located in the central United States who successfully developed IT DR plans to support business operations. Data collection comprised of interviews and documentation. I used Braun and Clarke’s (2006) six-step process for thematic analysis to identify 5 themes: contingency planning by priority, testing plans, levels of recovery, time requirements for recovery, and costs associations. The implications for positive social change include the potential for IT managers and leaders to contribute to strategic development of IT DR plans and prevent economic disruption for consumers, communities, and society during disaster events