Stanje i trendovi u implementaciji cjelovitog upravljanja kvalitetom u tranzicijskim uvjetima

Rapid technological development, as well as stronger competition have increased the importance of product quality. At the same time, the quality has been prescribed by adequate norms or standards. The implementation of quality systems is extremely important for companies that seek their position on the global market. In the European Union, quality systems of the international ISO standard are being applied, which are based on the principles of the Total Quality Management. On the other hand, Croatia and other transitional countries still need to strive to achieve the culture of quality management in their economies. This paper reviews the state of the ISO standard implementation in the transitional countries, as well as in the world.Brz tehnološki razvoj i sve snažnija konkurencija naglašavaju značaj kvalitete proizvoda. Istovremeno se kvaliteta preskriptivno iskazuje odgovarajućim normama/standardima, a implementacija sustava upravljanja kvalitetom je od iznimnog značaja za poduzeća koja traže svoje mjesto na globalnom tržištu. U Europskoj uniji koristi se međunarodni ISO sustav, zasnovan na principima cjelovitog upravljanja kvalitetom. S druge strane, Hrvatska i druge tranzicijske zemlje i dalje trebaju težiti kulturi upravljanja kvalitetom. U ovom se radu pregledno iskazuje stanje implementacije ISO sustava u tranzicijskim zemljama i u svijetu

Media Analysis in Slavonia and Baranja during and after the Croatian Spring

Tema rada biti će analiza medija u Slavoniji i Baranji za vrijeme i nakon Hrvatskog proljeća, kako su se procesi reflektirali na praćenje lokalnih medija u istočnoj Hrvatskoj odnosno kakve su bile promjene u praćenju događaja i uređivačkoj politici za vrijeme Hrvatskog proljeća i nakon njegovog završetka. Analizirat ćemo članke objavljene u dnevnom listu Glasu Slavonije od siječnja 1970. godine i održavanja 10. sjednice CK SK Hrvatske pa do sredine 1972. godine odnosno nakon sjednice u Karađorđevu, krajem studeno ga i početkom prosinca 1971. godine, nakon čega je došlo do osude čelnih ljudi i zagovornika Hrvatskog proljeća. Ciljevi rada biti će prikazati promjene u načinu praćenja političkih procesa u periodu tijekom Hrvatskog proljeća i nakon njegovog sloma te jesu li se događanja u Zagrebu reflektirala na lokalno, konkretno, područje Osijeka i cijele Slavonije i Baranje. U uvodnom dijelu rad ćemo započeti prepoznavanjem fenomena Hrvatskog proljeća, odnosno ključnim događajima koji su omogućili njegovo nastajanje, razvoj i sam završetak. Nakon toga, prikazat ćemo na koji su način navedene događaje, kao i period između ključnih datuma, pratili u lokalnom dnevnom listu Glasu Slavonije. Očekivani rezultat i doprinos je upravo produbiti spoznaje o razvoju lokalnih medija u tom burnom povijesnom razdoblju.The topic of the paper will be the analysis of the media in Slavonia and Baranja during and after the Croatian Spring, how the processes were reflected in the monitoring of the local media in eastern Croatia and what were the changes in monitoring events and editorial policy during the Croatian Spring and afterwards. We will analyze articles published in the daily newspaper Glas Slavonije from January 1970 and the 10th session of the Central Committee of the Communist Party of Croatia until mid-1972, i.e. after the session in Karađorđevo, in late November and early December 1971, followed by condemnation of key people and advocates of the Croatian Spring. The objectives of the paper intend to show the changes in the way of monitoring political processes in the period during the Croatian Spring and after its collapse and whether the events in Zagreb were reflected on the local specific area of Osijek and the entire Slavonia and Baranja. In the introductory part the paper recognizes the phenomenon of the Croatian Spring, i.e. the key events that enabled its emergence, development and completion. Subsequently, we will show how these events, as well as the period between key dates, were covered in the local daily newspaper Glas Slavonije. The expected result and contribution is to deepen the knowledge about the development of local media in this turbulent historical period

Dževad Sulejmanpašić’s Discourse on Football as the Darling of Journalism

Dževada Sulejmanpašića smatramo jednim od prvih komunikologa na ovim prostorima. Fenomene koje je on prepoznao i teorijski elaborirao još tridesetih godina prošlog stoljeća, mogu se primjenjivati i danas u suvremenim masovnim medijima. Jedan od fenomena kojeg je Sulejmanpašić stavio u medijski kontekst je i nogomet kojeg je on nazvao „mezimčetom žurnalizma“. Cilj našeg rada je prikazati kako su Sulejmanpašićeve teze o odnosu novinarstva i nogometa i danas aktualne i primjenjive. Objasnit ćemo i politički kontekst Sulejmanpašićeva djelovanja i tadašnju ulogu medija i nogometa u društvu. Uz korištenje svih relevantnih izvora, u radu ćemo primijeniti i metodu analize sadržaja iz dijelova objavljene Sulejmanpašićeve knjige „Žurnalizam razarač čovječanstva“.Dževad Sulejmanpašić is considered as one of the first communication experts in this region. The phenomena that he recognized and theoretically elaborated back in the thirties of the last century can still be applied today in modern mass media. One of the phenomena that Sulejmanpašić put in the media context is football, which he called “the darling of journalism”. The aim of our work is to show how Sulejmanpašić’s theses on the relationship between journalism and football are still relevant and applicable today. We will also explain the political context of Sulejmanpašić’s activity and the then role of media and football in society. In addition to using all relevant sources, we will also apply the method of content analysis from parts of Sulejmanpašić’s published book “Journalism the Destroyer of Humanity”

The Information – Communication Process in a Business with Outsourcing for the Maintenance of a Complex Technical System

This paper discusses the process of communication between service providers and recipients when monitoring and maintaining complex technical systems. This requires sophisticated equipment, trained personnel and special methods and procedures. This is especially true for technical diagnostics, as the most complex form of monitoring and preventive maintenance. The relevant elements of maintenance by state and the experience of engaging an external partner are highlighted, especially when the complete monitoring for process control is performed virtually. In that sense, an information and communication process is proposed to ensure the efficiency of the complete system. The education of the external partner and the connection with the holders of external memories, research institutions and centres of excellence can be emphasized

Integrated Marketing Communication in Project Activities

The paper deals with integrated marketing applied in project activities. The reason for this is the fact that such activities should refine their offer with a supplement in the project documentation but in the means of a different approach to the market. The amendment addresses recommendations to investors for the future construction and maintenance of facilities, and Lean and BIM in the design, construction and maintenance of facilities. That is why, during market processing, investors are offered an offer that solves the project task, includes design with visualization, and construction supervision, but already at this stage also includes certain maintenance solutions. This is only possible if the customers are approached comprehensively. For this there is an integrated marketing activity or process, where already in the market research, customers are informed about a kit containing everything from design, through construction to maintenance of the facility. Successful application of this process requires appropriate hardware and software support, as well as trained personnel for marketing. In scientific terms, a new method of integrating marketing activities in the business process of project activities is proposed. In application terms, a business process organization model integrated with marketing is presented, which enables the project company to connect with the market more dynamically and efficiently

INFORMACIJSKI SUSTAV POTPORE U ANALIZI KOŠARKAŠKE UTAKMICE I IGRAČA

The development and usage of ICT technologies are increasing every day. Nowadays, ICT technologies are being used in almost every industry and lately, especially rapidly in sports. Information related to sports events and sports participants are recorded in a database, which thus enables computer analysis. This paper presents an information system Basketball Coach Assistant. The paper presents a current version of the information system and describes the possibilities of the information system, starting with the architecture up to the individual parts of the information system. The paper also explains a display of a custom menu and user-defined player efficiency index.Razvoj i upotreba ICT tehnologija svakim danom sve je veća. ICT tehnologija koristi se u gotovo svim granama industrije, a u zadnje vrijeme posebno brzo razvija se u sportu. Informacije vezane uz sportske događaje i sportske aktere zapisuju se u baze podataka te samim time omogućuju i računalnu obradu. U ovom radu bit će prikazan informacijski sustav Basketball Coach Assistant. Rad će prikazati trenutnu verziju informacijskog sustava te opisati mogućnosti samog sustava, počevši od same arhitekture sustava pa sve do pojedinih dijelova sustava. Bit će objašnjen način prikaza prilagođenog izbornika, ali i korisnički definiranog indeksa korisnosti igrača

UTJECAJ USPJEHA U SPORTU NA MEDIJSKO PRAĆENJE

Sport je jedna od rijetkih rubrika u medijima u kojoj „dobra vijest“ povećava zanimanje publike za sportski sadržaj. Pobjeda i ostvareni rezultati u sportu smatraju se dobrim vijestima koje su sve manje zastupljene u suvremenim medijima. Cilj je rada prikazati utjecaj sportskoga uspjeha na medijsko praćenje i povećano zanimanje u medijima na primjerima ostvarivanja značajnih sportskih rezultata. Glavna je hipoteza rada da ostvaren uspjeh u sportu povećava zanimanje publike. U tome su smislu definirani sportski uspjeh te postupci i tehnike stvaranja publiciteta sportaša i sportskih organizacija, što je preduvjet za kasnije istraživanje. U radu su analizirani različiti mediji i njihov sadržaj za vrijeme natjecanja u kojima su hrvatski sportaši ostvarili sportski uspjeh. Uz to analizirana je čitanost tekstova objavljenih tijekom sličnih natjecanja u kojima je očekivani rezultat izostao. Osim analize sadržaja hrvatskih medija za potvrdu hipoteze preuzete su i analize iz drugih internetskih izvora. Uz metodu analize sadržaja primijenjene su kvantitativna i komparativna metoda s egzaktnim podatcima. U manjoj mjeri korištena je kvalitativna metoda kako bi se u tekstovima prepoznao uspjeh ili neuspjeh kao dobra ili loša vijest. Rezultati i rasprava pokazuju ispravnost cilja istraživanja i postavljene hipoteze

Destruction of medical services in Slavonia and Baranja during the war against Croatia (till the end of 1991)

U tijeku rata protiv Republike Hrvatske na području Slavonije i Baranje posebno su stradale zdravstvene ustanove. Praktično su porušeni medicinski centri i bolnice u Vukovaru, Vinkovcima, Pakracu i Novoj Gradišci te lječilišta u Lipiku i Daruvaru, dok su Opća bolnica u Osijeku i Dom zdravlja u Daruvaru teško oštećeni tako da je linija agresije na Hrvatsku zacrtana upravo oštećenim i uništenim zdravstvenim ustanovama. Pri tim napadima na bolnice Istočne Hrvatske poginula su četiri zdravstvena djelatnika, 12 ih je ranjeno, a sudbina 2 liječnika je nepoznata. Poginulo je i pet bolesnika. Ukupna materijalna šteta na navedenim objektima iznosi oko 360 milijuna DEM. Dok je to god bilo moguće, do zauzimanja pojedinih ustanova od strane agresora, te su ustanove radile. Najvećim dijelom u podrumima i skloništima ošte­ ćenih i razorenih civilnih bolnica, često pod udarima neprijateljske artiljerije i zrakoplovstva, do kraja 1991. liječeno je oko 7 000 ranjenika, medju njima i oko 50 pripadnika federalne armije. Sve zdravstvene ustanove bile su propisno obilježene oznakama Crvenoga križa. Sam njihov broj i činjenica da su pojedine ustanove (npr. Opća bolnica Osijek) gađane iz neposredne blizine, daje korišteno precizno artiljerijsko i avionsko oružje, te da su pojedine bolnice gadjane prije drugih, vojno značajnijih objekata, ukazuje na to da u ratu protiv Hrvatske neregularne srpske trupe ali i federalna armija namjerno razaraju zdravstvene ustanove koje su zaštićene brojnim međunarodnim humanitarnim konvencijama.During the war against Croatia health services in the Slavonia and Baranya region suffered the greatest damage. Medical centers and hospitals in Vukovar, Vinkovci, Pakrac and Nova Gradiška and the rehabilitation centers in Lipik and Daruvar were practically levelled to the ground; the General Hospital in Osijek and the Health Centre in Daruvar were both heavily demaged. The line of aggression against Croatia can be precisely recognised by the damaged and demolished hospitals. Casualties of enemy attacks on hospitals in Estern Slavonia among the medical staff are: 4 killed, 12 injured, two doctors missing; 5 patients were killed too. Total damage is estimated at 360 mill. DEM. Hospitals were working as long as it was possible, until the very moment of ocuppation. Till the end of 1991 about 7000 wounded (among them 50 YFA soldiers) were treated in the damaged and demolished hospital basements and shelters, often under permenent enemy artillery and aircraft attacks. All health services were properly marked by the Red Cross sign. Their number itself, the fact that some hospitals (General Hospital in Osijek, for instance) were attached from thir very neighbourhood; the use of precise artillery and aircraft weapons; attaching civilian hospitals rather than millitary targets - all this proves that in the war against Croatia irregular Serbian troops, even the Federal Army, deliberatly destroyed hospitals in spite of the protection provided by a series of international humanitarian conventions

Media Analysis in Slavonia and Baranja during and after the Croatian Spring

Tema rada biti će analiza medija u Slavoniji i Baranji za vrijeme i nakon Hrvatskog proljeća, kako su se procesi reflektirali na praćenje lokalnih medija u istočnoj Hrvatskoj odnosno kakve su bile promjene u praćenju događaja i uređivačkoj politici za vrijeme Hrvatskog proljeća i nakon njegovog završetka. Analizirat ćemo članke objavljene u dnevnom listu Glasu Slavonije od siječnja 1970. godine i održavanja 10. sjednice CK SK Hrvatske pa do sredine 1972. godine odnosno nakon sjednice u Karađorđevu, krajem studeno ga i početkom prosinca 1971. godine, nakon čega je došlo do osude čelnih ljudi i zagovornika Hrvatskog proljeća. Ciljevi rada biti će prikazati promjene u načinu praćenja političkih procesa u periodu tijekom Hrvatskog proljeća i nakon njegovog sloma te jesu li se događanja u Zagrebu reflektirala na lokalno, konkretno, područje Osijeka i cijele Slavonije i Baranje. U uvodnom dijelu rad ćemo započeti prepoznavanjem fenomena Hrvatskog proljeća, odnosno ključnim događajima koji su omogućili njegovo nastajanje, razvoj i sam završetak. Nakon toga, prikazat ćemo na koji su način navedene događaje, kao i period između ključnih datuma, pratili u lokalnom dnevnom listu Glasu Slavonije. Očekivani rezultat i doprinos je upravo produbiti spoznaje o razvoju lokalnih medija u tom burnom povijesnom razdoblju.The topic of the paper will be the analysis of the media in Slavonia and Baranja during and after the Croatian Spring, how the processes were reflected in the monitoring of the local media in eastern Croatia and what were the changes in monitoring events and editorial policy during the Croatian Spring and afterwards. We will analyze articles published in the daily newspaper Glas Slavonije from January 1970 and the 10th session of the Central Committee of the Communist Party of Croatia until mid-1972, i.e. after the session in Karađorđevo, in late November and early December 1971, followed by condemnation of key people and advocates of the Croatian Spring. The objectives of the paper intend to show the changes in the way of monitoring political processes in the period during the Croatian Spring and after its collapse and whether the events in Zagreb were reflected on the local specific area of Osijek and the entire Slavonia and Baranja. In the introductory part the paper recognizes the phenomenon of the Croatian Spring, i.e. the key events that enabled its emergence, development and completion. Subsequently, we will show how these events, as well as the period between key dates, were covered in the local daily newspaper Glas Slavonije. The expected result and contribution is to deepen the knowledge about the development of local media in this turbulent historical period

Artificial Intelligence as an Essential Factor of Support to Corporate Communication in Business Decision Process

In more and more situations, information technologies are successfully replacing physical work, but also some mental human activities where artificial intelligence is increasingly relevant. In this paper, the goal of the research is determined, which is the use of artificial intelligence in defining corporate strategic decisions. The reason for this is because the decisions determine the long-term direction and intensity of the corporation as a complex economic system. In this sense, the hypothesis was put forward that artificial intelligence is a great support for the process of creating strategic decisions. That is why the features, experiences and possibilities of IT technologies, especially artificial intelligence, were investigated. Based on these findings, a communication model was set up where all participants in the process of creating artificial intelligence can use its capabilities. The discussion and concluding consideration confirm the goal and hypothesis, but also the need for research into innovations in IT technologies, especially artificial intelligence, with the goal of its even more effective use