Determinants of the intention to consume edible insects in Brazil

Entomophagy has grown in interest as an alternative source of protein that could complement future demand for meat products. As a novel food, there are still many barriers to the adoption in western countries. Based on three models, the Theory of Planned Behavior, Expectancy Value and SPARTA, a new model is proposed. It considers key factors that could most influence consumers about their intentions, rejection and determinant behaviors regarding the extent insects such as crickets and cricket protein could replace animal protein in Brazil. Data from a sample of 404 respondents was analyzed using Structural Equation Modeling. The results reveal the positive influence of the perceived Behavioral Control and the negative influence of Subjective Norm as the main determinants of the intention to consume insects. The theoretical contribution of the research was the construction of a comprehensive and replicable converged behavioral model for application in the food innovation sector

Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework.

ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments

Consommation de miel d’abeilles: analyse des comportements des mangeurs de l’État de Santa Catarina – Brésil

Des analyses sur les comportements alimentaires des mangeurs rendent possible que d’importantes informations concernant les différentes manières dont ils interprètent leur alimentation soient révélées. Comme les individus ont d’intérêts divers à propos de leur alimentation, l’objectif principal de cette étude repose sur la réalisation d’une typologie de consommateurs de miel qui vise à connaître le profil des consommateurs et leurs façons d’interpréter cette consommation. La population intérrogée se compose de quatre cents individus de quatre villes de l’Etat de Santa Catarina qui ont répondu à un questionnaire sur les raisons de leur ingestion de miel d’abeilles. La typologie des consommateurs de miel a été obtenue à partir d’analyses statistiques multivariées (correspondance multiple et groupements). Le traitement de la question ouverte a été rendu possible par l’emploi d’une analyse lexicale. Les résultats ont révélé que le miel est, en général, mieux interprété comme un médicament et, pour cette raison, l’incorporation de l’aliment/médicament demeure plus restricte en cas de maladie. La connaissance des spécificités des comportements de consommation du miel peut être utile pour la prise de décision au long de la chaîne de production, surtout en ce qui concerne la proposition d’actions pour augmenter l’efficacité des acteurs de cette chaîne

Brazilians’ sensorial perceptions for novel food – cookies with insect protein

The efforts for entomophagy and the consumption of food products containing insect protein to become mainstream need to overcome a number of consumer barriers in western countries. A low willingness to purchase a novel food product containing alternative protein sources, particularly insects, requires a clear understanding of a product’s attributes to improve its acceptance. A sensory analysis of a cookie made with mealworm (Tenebrio molitor sp.) flour was carried out. A mixed methods approach was used to collect and analyse data from a group of 25 panellists who participated in a taste testing session at the sensory laboratory in Brazil. Gender did not appear to determine the product’s preference regarding the sensory descriptors colour, smell, texture and taste. Yet, taste attracted the most positive attitude towards the cookie and also generated the most customer willingness to try. This was followed by texture (crunchiness). Familiarity with existing products on the market seemed also to be relevant for potential consumers. The participants generally demonstrated a willingness to eat a novel food such as an insect-based cookie when it reaches the market

Brazilian carbon neutral beef as an innovative product: consumption perspectives based on intentions’ framework

Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions’ Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments