A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customer

The present study reviews the literature about the S–O–R framework and proposes an extending model regarding attitude and behavioral intentions as responses. Additionally, the model hypothesizes that sensory curiosity, language of instruction, classification of Hotel, and annual income of customer moderate the relationships between atmospheric cues and consumers’ emotional reactions. The proposed model should be tested using two samples. One sample should gather consumers who have experience of using and booking in hotel websites. Another sample, a group of control, should be composed of people with no experience in using the hotel website for booking

How VR can boost inspiration and increase donations

One of the major challenges that non-profit organizations face is inspiring people to be concerned about issues that seem geographically and emotionally distant. The aim of this study is to explore how Virtual Reality (VR) can boost inspiration and encourage potential donors to contribute to nonprofit fundraisings. To achieve this aim, a three group between-subjects experiment was conducted to examine how varying the degree of immersiveness of a short documentary about a remote health issue influences user reported social and spatial presence, inspiration, and donation intention. Findings reveal that perceived media richness gradually increases the user's spatial presence. Then, the positive effect of social and spatial presence on customer inspiration was tested and successfully verified. Finally, customer inspiration increases donation intention.info:eu-repo/semantics/publishedVersio

The role of cinema on the tourist destination image formation process

Tourism literature widely acknowledges that images of tourist destinations are a product of all the experiences of an individual, being influenced by a series of information sources. The movies figure amongst this sources, and as an autonomous information agent, which in theory are not associated with the tourist market interests, they transmit information that is perceived as more reliable than conventional publicity. Thus, cinema acts directly on the organic image, creating and perpetuating associations about the places it depicts on the collective imagery. The present article aims to provide a bibliographical state of the art about the influence of films on the tourist destinations’ image, contextualizing the cinema on it’s formation process, as well as the cognitive and phsycological processes involved

What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand coolness

This study aims to explore the moderator role of popular and iconic coolness dimensions on the relationship between hedonic versus utilitarian beauty product brands and high-status perceptions, using internet memes as stimuli. An experimental study was conducted to analyse whether two dimensions of brand coolness (popular and iconic) moderate the relationship between type of internet meme (utilitarian versus hedonic) and high-status. After conducting a pre-test, two internet memes were created for each condition, utilitarian and hedonic. In total, 428 completely answers were collected from an online MTurk panel, and the hypotheses were tested using moderation analysis. The results indicate that (i) hedonic brands are perceived as being high-status in the presence of both moderators (iconic and popular); (ii) utilitarian brands can be associated with high-status perceptions, if moderated by the popular dimension. Findings demonstrate that the popularity of the brand plays an important role in consumers perceptions. This study contributes to the marketing literature by analysing the relationship between three core dimensions of brand coolness, namely, iconic, popular, and high-status, regarding brands associated with hedonics and utilitarian products.info:eu-repo/semantics/publishedVersio

An easy procedure for calibrating data acquisition systems using interleaving

Interleaving data acquisition channels is a well-known and interesting technique to achieve higher acquisition rates. However, to obtain the expected benefits, a careful look at the interleaving technique and to mismatches that can lead to unwanted harmonic distortion and noise is essential. In this paper we discuss the methods used to interleave existing high-speed, 250 MSPS 8-bit acquisition channels, and the results obtained. The methods presented allowed a good relative channel calibration in amplitude (amplitude mismatch under 0.1 lsb) and in time (time mismatch between acquisition channels in the ps range, under the specified maximum jitter for the ADC used). A dynamic, by software, amplitude level signal-dependent adjustment procedure is also suggested for signals with rich frequency content that can substantially improve the quality of the acquired signal when using interleaved channels. The techniques presented provide good results even in the presence of noise.info:eu-repo/semantics/publishedVersio

In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content

Companies face a considerable number of online complaints on social media, with some escalating into major virality (online firestorms). Given the risks associated with reputation and sales, companies implement crisis response communication strategies to refrain audiences from forwarding content to others. Despite the positive effects of such strategies, the mechanism that underpins the effects are not yet analyzed in the literature. The current study proposes that in situations of potential online firestorms, brand attitude influences conative responses, including intentions to forward negative content to others. An apology is the response strategy most often implemented, despite others being mentioned in the literature. The current study evaluates how corrective actions compare with an apology in dealing with complaints, with the type of responses being proposed as a moderator of the effects of brand attitude. Results show that brand attitudes following exposure to a crisis response strategy have significant effects on refraining intentions to forward negative e-WOM. An apology is the preferred option as a response strategy in general. However, when specific triggers of complaint are analyzed, corrective actions and apology perform similarly. Implications for theory and practice are discussed.info:eu-repo/semantics/acceptedVersio