52 research outputs found

    Theories in Business and Information Systems Engineering

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    Even though the idea of science enjoys an impressive reputation, there seems to be no precise conception of science. On the one hand, there is no unified definition of the extension of activities subsumed under the notion of science. According to the narrow conception that is common in Anglo-Saxon countries, science is restricted to those disciplines that investigate nature and aim at explanation and prediction of natural phenomena. A wider conception that can be found in various European countries includes social sciences, the humanities and engineering. On the other hand and related to the first aspect, there is still no general consensus on the specific characteristics of scientific discoveries and scientific knowledge

    Identity and culture under one roof - the development of assessment instruments for strategic communication in housing associations

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    Within all business sectors and within the government, the corporate image of organizations is becoming more and more important. Organizations are increasingly interested in finding out how they are seen by clients, and buyers of their products and services as well as stakeholders, i.e. target groups that are crucial for organizations. Perhaps the most important image of an organization is the image that is prominent within the organization: its corporate identity. However, organizations often do not have a clear picture of their own corporate identity
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