33 research outputs found
Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives
No full textThe influence of product-placement type & exposure time on product-placement recognition
No full textThe Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students
No full text“Listening to Maybach in My Maybach”: Evolution of Product Mention in Music Across the Millennium's First Decade
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Product Placement and Brand Equity
Get PDFProduct placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a well established brand awareness
The Impact of Product Placement Strategy on the Placement Communication Effect: The Case of a Full-Service Restaurant
No full textPictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press
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