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Positively and negatively valenced customer engagement: the constructs and their organizational consequences
Until recently, the majority of academic research on customer engagement (CE) has
focused on the concept’s positive valence that reflects consumers’ favorable brand-related
cognitions, emotions, and behaviors, which typically contribute positively to brand performance.
While the existence of negative CE manifestations has been recognized, little is known regarding
their particular expressions, characteristics, and position in the broader nomological network, as
explored in this chapter. While the antecedents and consequences of unidimensional and
multidimensional negatively valenced CE (NVCE) have been explored in the literature, the
consequences of multidimensional NVCE, particularly those at the organizational level, remain
nebulous, as explored in this chapter. In addition, we examine organizational-level consequences
of positively valenced CE (PVCE) that are contrasted to those of NVCE. To achieve these
objectives, we first conceptualize positively and negatively valenced CE, followed by an
exploration of their respective consequences. We conclude by offering specific managerial
recommendations to increase positive CE whilst halting the concept’s negative expressions
Measurement of Dijet Angular Distributions at CDF
We have used 106 pb^-1 of data collected in proton-antiproton collisions at
sqrt(s)=1.8 TeV by the Collider Detector at Fermilab to measure jet angular
distributions in events with two jets in the final state. The angular
distributions agree with next to leading order (NLO) predictions of Quantum
Chromodynamics (QCD) in all dijet invariant mass regions. The data exclude at
95% confidence level (CL) a model of quark substructure in which only up and
down quarks are composite and the contact interaction scale is Lambda_ud(+) <
1.6 TeV or Lambda_ud(-) < 1.4 TeV. For a model in which all quarks are
composite the excluded regions are Lambda(+) < 1.8 TeV and Lambda(-) < 1. 6
TeV.Comment: 16 pages, 2 figures, 2 tables, LaTex, using epsf.sty. Submitted to
Physical Review Letters on September 17, 1996. Postscript file of full paper
available at http://www-cdf.fnal.gov/physics/pub96/cdf3773_dijet_angle_prl.p
Search for charged Higgs decays of the top quark using hadronic tau decays
We present the result of a search for charged Higgs decays of the top quark,
produced in collisions at 1.8 TeV. When the charged
Higgs is heavy and decays to a tau lepton, which subsequently decays
hadronically, the resulting events have a unique signature: large missing
transverse energy and the low-charged-multiplicity tau. Data collected in the
period 1992-1993 at the Collider Detector at Fermilab, corresponding to
18.70.7~pb, exclude new regions of combined top quark and charged
Higgs mass, in extensions to the standard model with two Higgs doublets.Comment: uuencoded, gzipped tar file of LaTeX and 6 Postscript figures; 11 pp;
submitted to Phys. Rev.
Search for Chargino-Neutralino Associated Production at the Fermilab Tevatron Collider
We have searched in collisions at = 1.8 TeV for events
with three charged leptons and missing transverse energy. In the Minimal
Supersymmetric Standard Model, we expect trilepton events from
chargino-neutralino (\chione \chitwo) pair production, with subsequent decay
into leptons. We observe no candidate , ,
or events in 106 pb integrated
luminosity. We present limits on the sum of the branching ratios times cross
section for the four channels: \sigma_{\chione\chitwo}\cdot
BR(\chione\chitwo\to 3\ell+X) 81.5 \mgev\sp and
M_\chitwo > 82.2 \mgev\sp for , ~\mgev\sp and
M_\squark= M_\gluino.Comment: 9 pages and 3 figure
Inclusive jet cross section in collisions at TeV
The inclusive jet differential cross section has been measured for jet
transverse energies, , from 15 to 440 GeV, in the pseudorapidity region
0.10.7. The results are based on 19.5 pb of data
collected by the CDF collaboration at the Fermilab Tevatron collider. The data
are compared with QCD predictions for various sets of parton distribution
functions. The cross section for jets with GeV is significantly
higher than current predictions based on O() perturbative QCD
calculations. Various possible explanations for the high- excess are
discussed.Comment: 8 pages with 2 eps uu-encoded figures Submitted to Physical Review
Letter
Search for New Particles Decaying to Dijets at CDF
We have used 106 pb^-1 of data collected with the Collider Detector at
Fermilab to search for new particles decaying to dijets. We exclude at the 95%
confidence level models containing the following new particles: axigluons and
flavor universal colorons with mass between 200 and 980 GeV/c, excited quarks
with mass between 80 and 570 GeV/c^2 and between 580 and 760 GeV/c^2, color
octet technirhos with mass between 260 and 480 GeV/c^2, W' bosons with mass
between 300 and 420 GeV/c^2, and E_6 diquarks with mass between 290 and 420
GeV/c^2.Comment: 18 pages, 4 figures, 1 table. Submitted to Physical Review D Rapid
Communications. Postscript file of paper is also available at
http://www-cdf.fnal.gov/physics/pub97/cdf3276_dijet_search_prd_rc.p
Measurement of Rapidity Distribution for High Mass Drell-Yan ee Pairs at CDF
We report on the first measurement of the rapidity distribution dsigma/dy
over nearly the entire kinematic region of rapidity for e^+e^- pairs in the
Z-boson region of 66116 GeV/c^2.
The data sample consists of 108 pb^{-1} of ppbar collisions at \sqrt{s}=1.8 TeV
taken by the Collider Detector at Fermilab during 1992--1995. The total cross
section in the -boson region is measured to be 252 +- 11 pb. The measured
total cross section and d\sigma/dy are compared with quantum chromodynamics
calculations in leading and higher orders.Comment: 7 pages, 3 figures. Submitted to Physical Review Letter
Measurement of the Helicity of W Bosons in Top Quark Decays
We use the transverse momentum spectrum of leptons in the decay chain t-->bW
with W-->l nu to measure the helicity of the W bosons in the top quark rest
frame. Our measurement uses a ttbar sample isolated in 106 +/- 4 inverse
picobarns of data collected in ppbar collisions at sqrt(s)=1.8 TeV with the CDF
detector at the Fermilab Tevatron. Assuming a standard V--A weak decay, we find
that the fraction of W's with zero helicity in the top rest frame is F_0 = 0.91
+/- 0.37 (stat) +/- 0.13 (syst), consistent with the standard model prediction
of F_0=0.70 for a top mass of 175 GeV/c**2.Comment: Submitted to PRL. 8 pages, 2 figure
Limits on Gravitino Production and New Processes with Large Missing Transverse Energy in p-pbar Collisions at sqrt(s)=1.8 TeV
Events collected by the Collider Detector at Fermilab (CDF) with an energetic
jet plus large missing transverse energy can be used to search for physics
beyond the Standard Model. We see no deviations from the expected background
and set upper limits on the production of new processes. We consider in
addition the production of light gravitinos within the framework of the Gauge
Mediated Supersymmetry Breaking models and set a limit at 95% confidence level
on the breaking scale sqrt(F) >= 217 GeV, which excludes gravitino masses
smaller than 1.1x10^-5 eV/c^2.Comment: 13 pages, 4 figures. Submitted to Physical Review Letter
Production of Y(1S) Mesons from chib Decays in pp(bar) Collisions at sqrt(s)=1.8 TeV
We have reconstructed the radiative decays and in collisions
at TeV, and measured the fraction of mesons
that originate from these decays. For mesons with
GeV/, the fractions that come from and
decays are and
, respectively. We have derived the fraction of
directly produced mesons to be .Comment: 13 Pages, 2 figure
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