126 research outputs found
Branding as a form of PR-activities
The article discusses the concept of "branding as a form of PR-activities". It also considers related concepts such as "branding", "advertising", "PR-activities". The paper studies the impact of branding on economic and social activity
The problem of privacy boundaries on the Internet
The article deals with the problem of privacy boundaries on the Internet, pays attention to such concepts as “Internet advertising”, “consumer society”, “consumer choice”, “psychological targeting”. The causes and consequences of the largest scandal between the social network Facebook and the British analytical company – Cambridge Analytics are analyzed. The possible negative results of high technologies use in the people`s private life in the near future are considered
Branding as a form of PR-activities
The article discusses the concept of "branding as a form of PR-activities". It also considers related concepts such as "branding", "advertising", "PR-activities". The paper studies the impact of branding on economic and social activity
Long-range interactions in the effective low energy Hamiltonian of Sr2IrO4: a core level resonant inelastic x-ray scattering study
We have investigated the electronic structure of Sr2IrO4 using core level
resonant inelastic x-ray scattering. The experimental spectra can be well
reproduced using ab initio density functional theory based multiplet ligand
field theory calculations, thereby validating these calculations. We found that
the low-energy, effective Ir t2g orbitals are practically degenerate in energy.
We uncovered that covalency in Sr2IrO4, and generally in iridates, is very
large with substantial oxygen ligand hole character in the Ir t2g Wannier
orbitals. This has far reaching consequences, as not only the onsite
crystal-field energies are determined by the long range crystal-structure, but,
more significantly, magnetic exchange interactions will have long range
distance dependent anisotropies in the spin direction. These findings set
constraints and show pathways for the design of d^5 materials that can host
compass-like magnetic interactions
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