2 research outputs found
Architectural markers of the district: brand or business card?
In the article authors differentiate concepts of image, brand and architectural business card of the urbanized space. Architectural markers of the district are considered as carriers and visual sources of historical and cultural information: the external parameters of the building imply concrete cultural and historical meanings.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°Π·Π³ΡΠ°Π½ΠΈΡΠΈΠ²Π°ΡΡΡΡ ΠΏΠΎΠ½ΡΡΠΈΡ ΠΈΠΌΠΈΠ΄ΠΆΠ°, Π±ΡΠ΅Π½Π΄Π° ΠΈ Π²ΠΈΠ·ΠΈΡΠ½ΠΎΠΉ ΠΊΠ°ΡΡΠΎΡΠΊΠΈ ΡΡΠ±Π°Π½ΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΡΡΠ΅Π΄Ρ. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΡ Π°ΡΡ
ΠΈΡΠ΅ΠΊΡΡΡΠ½ΡΡ
ΠΌΠ°ΡΠΊΠ΅ΡΠΎΠ² ΠΌΠ΅ΡΡΠ½ΠΎΡΡΠΈ ΠΊΠ°ΠΊ Π½ΠΎΡΠΈΡΠ΅Π»Π΅ΠΉ ΠΈ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ
ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΎΠ² ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΈ ΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠ³ΠΎ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ°: ΠΊΠ°ΠΊ Π²Π½Π΅ΡΠ½ΠΈΠ΅ ΠΏΠ°ΡΠ°ΠΌΠ΅ΡΡΡ Π·Π΄Π°Π½ΠΈΡ ΠΎΡΡΡΠ»Π°ΡΡ ΠΊ ΡΠ΅ΠΌ ΠΈΠ»ΠΈ ΠΈΠ½ΡΠΌ ΠΊΡΠ»ΡΡΡΡΠ½ΠΎ-ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΈΠΌ ΡΠΌΡΡΠ»Π°ΠΌ
Architectural markers of the district: brand or business card?
In the article authors differentiate concepts of image, brand and architectural business card of the urbanized space. Architectural markers of the district are considered as carriers and visual sources of historical and cultural information: the external parameters of the building imply concrete cultural and historical meanings.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°Π·Π³ΡΠ°Π½ΠΈΡΠΈΠ²Π°ΡΡΡΡ ΠΏΠΎΠ½ΡΡΠΈΡ ΠΈΠΌΠΈΠ΄ΠΆΠ°, Π±ΡΠ΅Π½Π΄Π° ΠΈ Π²ΠΈΠ·ΠΈΡΠ½ΠΎΠΉ ΠΊΠ°ΡΡΠΎΡΠΊΠΈ ΡΡΠ±Π°Π½ΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΡΡΠ΅Π΄Ρ. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΡ Π°ΡΡ
ΠΈΡΠ΅ΠΊΡΡΡΠ½ΡΡ
ΠΌΠ°ΡΠΊΠ΅ΡΠΎΠ² ΠΌΠ΅ΡΡΠ½ΠΎΡΡΠΈ ΠΊΠ°ΠΊ Π½ΠΎΡΠΈΡΠ΅Π»Π΅ΠΉ ΠΈ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ
ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΎΠ² ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΈ ΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠ³ΠΎ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ°: ΠΊΠ°ΠΊ Π²Π½Π΅ΡΠ½ΠΈΠ΅ ΠΏΠ°ΡΠ°ΠΌΠ΅ΡΡΡ Π·Π΄Π°Π½ΠΈΡ ΠΎΡΡΡΠ»Π°ΡΡ ΠΊ ΡΠ΅ΠΌ ΠΈΠ»ΠΈ ΠΈΠ½ΡΠΌ ΠΊΡΠ»ΡΡΡΡΠ½ΠΎ-ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΈΠΌ ΡΠΌΡΡΠ»Π°ΠΌ