Innovations of modern system of vocational guidance in technical high school

© Published under licence by IOP Publishing Ltd. This article is devoted to the description of system of modern innovative forms of vocational guidance in a higher educational institution of a technical profile

Pareidolia illusions in advertising with "Hidden" symbolic images

The article covers the problem of using "hidden" symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand "hidden" symbols in advertising are highly effective as a psychological effect on consumer. The authors discuss specifics of psychological effect of "hidden" symbols in advertising, analyze some symbols that may be found in today advertising and demonstrate specifics of perception dependence of sex. The authors have came to conclusion that hidden symbols in advertising pictures are not always carefully selected and do not reflect initial intention. Besides "hidden" symbols often contradict with advertising idea

Hotel business advertising specificity and its psychological examination procedure

© 2015, Econjournals. All rights reserved. The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made

An attempt at the comparative analysis of foreign and russian style of advertizing travel services

© 2015 by ASERS Publishing. In this paper, the specifics of advertizing travel services are analyzed, as it is represented in different countries. The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of Russia, as well. We have defined the specifics of advertizing, aimed at European, Asian, American and Russian consumers. Some problematic points have been detected in the advertizing messages, designed by Russian travel agencies. We give the analysis of the advertizing messages employed in the Russian advertizing of travel services, using particular examples, created by a travel agency and placed in the social network “Vkontakte”

Специалистическая модель в условиях непрерывного профессионального образования

Fundamental changes in the Russian economy determined by the increasing role of knowledge, the revolution in information and communication technologies, the formation of the global labor market, as well as political changes, dictate new requirements for professional training. The specialist model, professiogram, qualification characteristic, sociogram of profession, sociogram of professional identity is the view options of the ideal result of students’ training. The key competence is the defining competence because it corresponds to the conditions of implementation, which are neither limited, not too specific, but are to a certain extent universal. The essence of professional competence of a specialist is the integration of knowledge, skills, experience; personal qualities that provide professional development and self-realization of a specialist, i.e. personal opportunities that allow solving professional problems independently and effectively. The perspective direction of improvement of specialists training in professional education system is development of their models giving the chance to study more deeply problems of training and use of experts, to estimate quality of educational institutions work. In recent years, research aimed at developing a specialist model has covered not only the sphere of higher education; they are conducted in the systems of basic and secondary vocational education. One of the main means of rationing and assessing the quality of professional training of students is a competence model that allows getting the clearest information about the composition of competencies that must be formed in the future specialist in the learning process. The analysis of requirements to specialists training, the contents and technologies of educational process, methodology and practice of modern educational activity allows defining a number of principles and methods of formation of specialist model as bases of a component of the Federal State Educational Standard.Los cambios fundamentales en la economía rusa, determinados por el papel cada vez mayor del conocimiento, la revolución en las tecnologías de la información y la comunicación, la formación del mercado laboral mundial, así como los cambios políticos, dictan nuevos requisitos para la formación profesional. El modelo de especialista, el profesiograma, la característica de calificación, el sociograma de la profesión, el sociograma de la identidad profesional son las opciones de visualización del resultado ideal de la formación de los estudiantes. La competencia clave es la competencia definitoria porque corresponde a las condiciones de implementación, que no son limitadas, ni demasiado específicas, pero en cierta medida son universales. La esencia de la competencia profesional de un especialista es la integración de conocimientos, habilidades, experiencia; cualidades personales que proporcionan desarrollo profesional y autorrealización de un especialista, es decir, oportunidades personales que permiten resolver problemas profesionales de manera independiente y efectiva. La dirección de la perspectiva de mejora de la formación de especialistas en el sistema de educación profesional es el desarrollo de sus modelos que brinden la oportunidad de estudiar más profundamente los problemas de formación y uso de expertos, para estimar la calidad del trabajo de las instituciones educativas. En los últimos años, la investigación dirigida a desarrollar un modelo especializado ha cubierto no solo el ámbito de la educación superior; se llevan a cabo en los sistemas de educación vocacional básica y secundaria. Uno de los principales medios para racionar y evaluar la calidad de la formación profesional de los estudiantes es un modelo de competencia que permita obtener la información más clara sobre la composición de las competencias que deben formarse en el futuro especialista en el proceso de aprendizaje. El análisis de los requisitos para la capacitación de especialistas, los contenidos y las tecnologías del proceso educativo, la metodología y la práctica de la actividad educativa moderna permite definir una serie de principios y métodos de formación de modelos especializados como bases de un componente del Estándar Educativo del Estado Federal.Фундаментальные изменения в российской экономике, обусловленные растущей ролью знаний, революцией в информационных и коммуникационных технологиях, формированием мирового рынка труда, а также политическими изменениями, диктуют новые требования к профессиональной подготовке. Модель специалиста, профессиограмма, квалификационная характеристика, социограмма профессии, социограмма профессиональной идентичности - это варианты выбора идеального результата обучения студентов. Ключевой компетенцией является определяющая компетенция, поскольку она соответствует условиям реализации, которые не являются ни ограниченными, ни слишком конкретными, но в определенной степени универсальными. Суть профессиональной компетентности специалиста - интеграция знаний, навыков, опыта; личные качества, которые обеспечивают профессиональное развитие и самореализацию специалиста, то есть личные возможности, позволяющие самостоятельно и эффективно решать профессиональные проблемы. Перспективным направлением совершенствования подготовки специалистов в системе профессионального образования является разработка их моделей, позволяющих глубже изучить проблемы подготовки и использования специалистов, оценить качество работы учебных заведений. В последние годы исследования, направленные на разработку модели специалиста, охватывали не только сферу высшего образования; они ведутся в системах начального и среднего профессионального образования. Одним из основных средств нормирования и оценки качества профессиональной подготовки студентов является модель компетенций, позволяющая получить наиболее четкую информацию о составе компетенций, которые должны быть сформированы у будущего специалиста в процессе обучения. Анализ требований к подготовке специалистов, содержания и технологий учебного процесса, методологии и практики современной образовательной деятельности позволяет определить ряд принципов и методов формирования модели специалиста как основы компонента Федерального государственного образовательного стандарта

Innovations of modern system of vocational guidance in technical high school

© Published under licence by IOP Publishing Ltd. This article is devoted to the description of system of modern innovative forms of vocational guidance in a higher educational institution of a technical profile

Innovations of modern system of vocational guidance in technical high school

© Published under licence by IOP Publishing Ltd. This article is devoted to the description of system of modern innovative forms of vocational guidance in a higher educational institution of a technical profile

An attempt at the comparative analysis of foreign and russian style of advertizing travel services

© 2015 by ASERS Publishing. In this paper, the specifics of advertizing travel services are analyzed, as it is represented in different countries. The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of Russia, as well. We have defined the specifics of advertizing, aimed at European, Asian, American and Russian consumers. Some problematic points have been detected in the advertizing messages, designed by Russian travel agencies. We give the analysis of the advertizing messages employed in the Russian advertizing of travel services, using particular examples, created by a travel agency and placed in the social network “Vkontakte”

Hotel business advertising specificity and its psychological examination procedure

© 2015, Econjournals. All rights reserved. The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made

Pareidolia illusions in advertising with "Hidden" symbolic images

The article covers the problem of using "hidden" symbols that are actually imperceptible without purposeful very careful examination of advertising picture. On the other hand "hidden" symbols in advertising are highly effective as a psychological effect on consumer. The authors discuss specifics of psychological effect of "hidden" symbols in advertising, analyze some symbols that may be found in today advertising and demonstrate specifics of perception dependence of sex. The authors have came to conclusion that hidden symbols in advertising pictures are not always carefully selected and do not reflect initial intention. Besides "hidden" symbols often contradict with advertising idea