ANALISIS PENGARUH CORE COMPETENCIES, DYNAMIC CAPABILITY, INNOVATION STRATEGIES, DAN BRAND COMMUNICATION, TERHADAP BRAND SWITCHING BEHAVIOR UMKM DI SURABAYA

AbstrakKompetensi inti tidak dapat mudah ditiru oleh pesaing. Hal ini merupakan sumber dari kemampuan perusahaan untuk memberikan nilai unik kepada para pelanggannya. Selain itu, kapasitas untuk memperbaharui kompetensi dengan Innovation Strategies, Dynamic Capability, serta Brand Communication, dalam rangka untuk mendapatkan kesesuaian dengan perubahan dan dinamika lingkungan diperlukan agar pelanggan tidak mudah melakukan Brand Switching Behavior. Penelitan kuantitatif explanatory research berstruktur model (SEM) dilakukan, dengan uji statistik deskriptif (SPSS), serta analisa multivariat (LISREL) pada 300 responden.Hasil penelitian menunjukkan pentingnya Innovation Strategies (0,95), Dynamic Capability (0,92), Brand Communication (0,55) terhadap Ketahanan UMKM dalam meredam Brand Switching Behavior agar pelanggan tidak beralih merek.Kata kunci: Core Competencies, Brand Switching Behavior. AbstractCore competencies cannot be easily imitated by competitors. It is the source of the company's ability to deliver unique value to its customers. In addition, the capacity to renew competence with Innovation Strategies, Dynamic Capability, and Brand Communication, in order to gain conformity with changes and environmental dynamics is needed so that customers do not easily perform Brand Switching Behavior. Quantitative research exploration of structured model (SEM) was conducted, with descriptive statistical tests (SPSS), as well as multivariate analysis (LISREL) in 300 respondents. The results showed the importance of Innovation Strategies (0.95), Dynamic Capability (0.92), Brand Communication (0.55) to THE Resilience of MSMEs in dampening Brand Switching Behavior so that customers do not switch brands.Keywords: Core Competencies, Brand Switching Behavior

The Influence of Tacit & Explicit Knowledge, Learning Organization, Service Innovation, Employee Performance, Towards Competitive Advantage: A Customer-Basedapproach During the Pandemic Covid-19 in Indonesia

"Knowledge is a power", as knowledge sharing become a fundamental power. Managing knowledge effectively and efficiently, will transformed the knowledge into tacit to explicit knowledge through socialization, externalization, and internalization. The knowledge has to managed to gain competitive advantage. An innovation strategy is needed to put the knowledge into the best practices, to access and disseminate the knowledge to boost the employee performance. In Indonesia, the telecommunications services provider companies are already implemented the knowledge management. Nowadays the rapid development of information and communication leads the telecommunications service industry to conduct their service innovation in communication and information in advanced. Moreover, fiercely competition urges the players to maintain their sustainability on delivers the best service innovation to the customers, especially during the emergence of situations of the of COVID-19 pandemic, when vulnerable and problematic panic consumers has become a regular basis to solved. Keywords: Tacit Knowledge, Explicit Knowledge, Service Innovation, Employee Performance, Competitive Advantage DOI: 10.7176/IKM/10-4-02 Publication date:May 31st 202

Analasis pengaruh instagram terhadap purchase intention melalui brand awareness dan brand trust pada starbucks surabaya

This study aims to determine the effect of Instagram on Purchase Intention through Brand Awareness and Brand Trust on Starbucks Surabaya consumers. The sampling technique used is non-probability sampling by distributing questionnaires. The sample used in this study were 150 respondents. The requirements of the respondents in this study were domiciled in Surabaya, aged at least 18 years, visited the Starbucks Indonesia Instagram account for at least the last 3 months and were loyal customers who consumed at least 3 times in the last 3 months. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that Social Media Marketing has a significant effect on Brand Awareness, Social Media Marketing has a significant effect on Brand Trust, Social Media Marketing has no significant effect on Purchase Intention, Brand Awareness has no significant effect on Purchase Intention, Brand Trust has a significant effect on Purchase Intention, Social Media Marketing has a significant effect on Purchase Intention through Brand Awareness, Social Media Marketing has a significant effect on Purchase Intention through Brand Trust

ANALISIS PENGARUH BRAND ATTITUDE DAN BRAND QUALITY TERHADAP BRAND VALUE DAN BRAND LOYALTY PADA SMARTPHONE SAMSUNG DI SURABAYA

The purpose of the research was to determine the effect of Brand Attitude, Brand Quality on Brand Value and Brand Loyalty on Samsung smartphone products. The research was conducted using a quantitative approach with the number of samples analyzed, namely 150 Samsung smartphone users in Surabaya. Data collection techniques were carried out using questionnaires and partial least squares analysis as data analysis techniques. The results showed that 1) Brand Attitude has a significant effect on Brand Value, 2) Brand Attitude has a significant effect on Brand Loyalty, 3) Brand Quality has a significant effect on Brand Value, 4) Brand Quality has a significant effect on Brand Loyalty, and 5) Brand Value has a significant effect significantly significant to Brand Loyalty

PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA

The purpose of this study was to analyze and examine the effect of social media marketing, and e-wom on purchasing decisions through brand awareness as a mediation at the Promise Jiwa Coffee Shop in Surabaya. This research was written by Ansari, et al (2019), Diansyah & Nurmalasari (2017), and Upadana & Pramadana (2019) which analyzes the influence of social media marketing, electronic word of mouth, and brand awareness on purchasing decisions as the basis of this research. This study took 150 respondents as a permanent sample of the Promise Jiwa Coffee Shop in Surabaya.The measuring instrument of this research is a questionnaire. The data were obtained and processed by using Partial Least Square analysis technique with SmartPLS 3.0 program. The results of this study prove that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, social media marketing has a positive and significant influence on purchase decisions electronic word of mouth has a positive influence but not significant to purchase decision, social media marketing has a positive but not significant effect through brand awareness and electronic word of mouth has a positive but not significant effect on purchase decision through brand awareness

THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS

Currently, it is undeniable that advances in science and technology have an impact on people's lifestyles. One of them can be seen in investing activities that can be done only by having a smartphone and an internet network. Business actors use this situation to provide mutual fund investment applications. It is characterized by increasing competition between mutual fund investment applications. Increased public awareness of the importance of investment is an added value. One of the mutual fund investment applications known to be on the rise is Bibit. This study examines the effect of e-service quality and brand image on customer loyalty through customer satisfaction on users of the Bibit application. The sampling technique used is non-probability sampling with a purposive sampling type. The sample used is 150 respondents who are users of the Bibit application. The data analysis technique used is PLS-SEM with SmartPLS 3.0 program. The results showed that e-service quality and brand image each had a positive and significant effect on customer satisfaction, e-service quality and customer satisfaction each had a positive but not significant effect on customer loyalty brand image had a positive and significant effect. Customer loyalty and customer satisfaction proved unable to mediate the effect of e-service quality and brand image on customer loyalty

MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE

The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method. The samples taken were 160 respondents who were consumers from Mixue in Surabaya. While the tools used to retrieve and collect data are in the form of online questionnaires via the Google form. The data analysis technique uses Structural Equations Modeling (SEM) using the LISREL program. The results of this study state that Brand Image has a positive and insignificant effect on Brand Love, Product Quality has a positive and significant effect on Brand Love, Brand Image has a negative and insignificant effect on Brand Loyalty, Product Quality has a positive and insignificant effect on Brand Loyalty, Brand Love has a positive and significant effect on Brand Loyalty

PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP CUSTOMER TRUST DAN PURCHASE INTENTION PADA PRODUK SMARTPHONE OPPO DI SURABAYA

Increased buying interest in consumers is an activity to win the competition within the retail industry. There are several factors that can affect the intention of buying or purchase intention consumers. These factors are Store Image, Brand Image, Price Image. Where Brand Image and Price Image indirectly affect Purchase Intention but through Store Image, while Store Image directly influence Purchase Intention. Other variables that affect the Store Image directly are Brand Image and Price Image. This study aims to determine the effect of Brand Image and Price Image on Purchase Intention through Store Image. This research uses Structural Equation Modeling (SEM) analysis technique. The object of this research is consumer from IBOX Store at World Trade Center (WTC) Surabaya, with 154 respondents. The results of this study can be concluded: (1) Brand Image has a positive effect on Store Image, (2) Price Image has a positive effect on Store Image, (3) Store Image has positive effect on Purchase Intention, (4) Brand Image has positive effect on Purchase Intention through Store Image, (5) Price Image positively affects Purchase Intention through Store Imag

Diffusion of Innovations on E-Customs Business to Government IT: Developing E-Government Services New Concepts and Technologies

Objective – This research aims to investigate how e-customs innovation diffusion may take place focusing on the benefits that it can bring to potential stakeholders, for business companies and governments. Two research models have been developed based on a literature review on diffusion of IT innovations as well as on value assessment methods used for IT innovations implemented in the private and public sector. The first part of research aims to illustrate the innovation-development of business-to government IT innovations, while the second aims to provide a guideline on important variables needed to conduct value assessment for such innovations as well as how to classify the identified benefits. Methodology/Technique – Multiple SEM analysis on e-customs has been carried out in order to test the proposed research models involving different business companies and governmental bodies. Findings – The research model were based on valid and in-depth relevant theoretical analysis. Novelty – This conceptual research is an evidence of continuous improvement building in an struggling effort from Indonesian government in reducing the poor living. The government have strong and dominant role as an agent of change to innovate the way of doing business for living. View of research studying this correlations in Indonesian context. Type of Paper: Empirica